商务泛读.pptx

Unit 4ObjectiveslTo enable students to know What is selling and its importance.lTo enable students to know various skills in selling and some vocabulary about selling.lTo practice reading for gist and specific information.lTime Allotment:4 periodsPart A Text AQuestions:1.Why do we say selling skills are important?2.What is selling?3.Selling is important to our economy,to business,and to people.Why?Answers for reference1.Selling skills can be very useful to you in your personal life.You have to use selling skills to persuade others to accept you,your ideas or your advice.Selling skills are also important in most jobs.Business owners use selling skills to gain acceptance from customers and employees.Successful salespeople use selling skills to assist customers in making wise buying decisions.2.Selling involves the art of communicating effectively with people simply explaining how a product or service will benefit the customers.Selling can be defined as the activity or action of assisting the customers,and helping the customer make wise buying decision.3.Selling helps create employment and assist in maintaining the standard of living in our country.Salespeople provide the types of products and services which customers need and want.Their manner in treating customers can really determine the success or failure of most businesses.Salespeople can save customers time and money by providing product information,showing how a product or service will benefit the customer,and making sure customers purchase the products and services which will best meet their needs and wants.Translations:1.Selling involves the art.Will benefit the customer.(Line 1,Para.3)2.When customers purchase products and services,they help create employment.The standard of living in our country.(line 7,Para.9)3.Salespeople can save customers time and money by which will best meet their needs and wants.(Line 5,Para.11)Key for reference1.销售涉及到与他人售涉及到与他人进行有效交行有效交际 简言之言之就是解就是解释产品或服品或服务如何受益客如何受益客户 的的艺术。2.当客当客户购买产品和服品和服务时，他，他们帮助在制帮助在制造造业、批、批发零售方面制造就零售方面制造就业机会。机会。在我在我国，国，满就就业为消消费者者创造造额外的外的购买力。力。因此，因此，销售有助于售有助于维持我国的生活水准。持我国的生活水准。3.销售人售人员通通过提供提供产品信息，介品信息，介绍产品或品或服服务对客客户的利益，确保客的利益，确保客户所所购买的的产品和服品和服务能最大程度地能最大程度地满足其需要和要求，足其需要和要求，从而从而为客客户节省省时间和金和金钱。Text B Words and expressions1.Fear of heights2.Beat the price down3.Framed painting4.With great authority5.Swell guy6.Make a fool of 7.Laugh in ones face8.Smuggle out9.Cultured man10.Take an oath11.Sold12.Quote a settlement13.Be up to ones ears in the work.14.ones going rate15.Have the guts toPart B Passage oneI.Words and expressions:1.Subtle manipulation of human vanity.2.Practise little tricks3.Conceal their ignorance4.Hold sth.Knowingly5.Secretive whisper6.Extensive knowledge7.To be accounted II.Exercises:(Page 85)Passage 2Finish the exercise on page 87-88 in no more than 8 minutes.