1、Unit 1 words ListPage 2advertising n.广告业;做广告广告业;做广告 advertisement n.广告广告 an advertise v.做广告,宣传做广告,宣传 persuade v.v.劝说;劝服劝说;劝服e.g.persuade sb.of sth.=convince sb.of sth.使某人相信某事persuade sb.into doing/to do sth.说服某人去做 persuade sb.out of doing 说服某人不要做 n.persuasion a.persuasive cheat v.欺骗;成立欺骗;成立 cheat sb
2、.of sth 欺骗某人某物cheat sb.into doing sth.哄骗某人做某事e.g.catch sb.cheating in the exam.n.骗子骗子neven if/though nas if/though ninnocent a.清白的;无恶意的;纯真的清白的;无恶意的;纯真的 be innocent of 无罪的;缺乏无罪的;缺乏的的 innocent children 天真无邪的孩子天真无邪的孩子 n.innocence 即使,尽管即使,尽管似乎;好像似乎;好像nbreath n.呼吸;气息呼吸;气息 hold ones breath catch ones brea
3、th take a deep breath lose ones breath=out of breath bad breath v.breathe屏息屏息呼吸呼吸深吸一口气深吸一口气喘不过气喘不过气口臭口臭nfool v.愚弄;欺骗愚弄;欺骗 make a fool of sb.愚弄某人 fool sb.into doing 愚弄某人做某事 n.傻瓜傻瓜 a.foolishncure vt.治愈;解决,改掉恶习 cure sb.of illness =cure onecure sb.of illness =cure ones illnesss illness cure sb.of sth.cu
4、re sb.of sth.解决,改掉 n.c药物,疗法;对策a cure forno cure for lonelinessno cure for the diseasenpleased adj.高兴地,满意的(主语是人)be pleased with=be satisfied with a.pleasant 令人愉快的 (主语是物)n.pleasure-Thank you-Its my pleasure.没关系Could you help me to lift the bag?With pleasure.很乐意。ncomment v./n.评论;议论评论;议论e.g.e.g.make com
5、ment on 对进行评价 no comment 无可奉告nfall for fall out fall behind fall into 上上的当的当脱落脱落落后落后陷入(某种状态)陷入(某种状态)ntrick n.n.骗局;恶作剧;诀窍骗局;恶作剧;诀窍 v.欺骗,欺诈欺骗,欺诈 play tricks on 欺骗;捉弄欺骗;捉弄 play jokes on make a fool ofnaim v.以以为目标;瞄准为目标;瞄准 n.目的,目标目的,目标 aim at doing/to do 力求,力争做力求,力争做 be aimed at with the aim of doing 以以
6、为目的为目的ndeal with 1)处理,对付 how to+deal with what do with 2)与做生意 3)论述,谈到,涉及 nbenefit v.v.受益,得益受益,得益 benefit frombenefit from 从从受益受益 n.n.益处,奖金益处,奖金 for the benefit offor the benefit of 为了为了的利益的利益 be of benefit to=be beneficial tobe of benefit to=be beneficial to 对对有益的有益的 to oneto ones benefits benefit 对
7、对有利有利 nintelligence n.智力;情报智力;情报 be of high/low intelligence 高、低智商高、低智商 IQ=intelligence quotient a.intelligent be intelligent to do 做做是明智的是明智的 nslave n.奴隶奴隶 be a slave of/to sth.完全受完全受控制的人控制的人1.We are so used to them beusedtodo/doingsth.getaccustomedtousedtohappenedinthepaste.g.Iamnotquiteusedtolivi
8、nghere/citylife.IusedtoliveinNanjing.Ex:Thenewmachine_production.HoweverI_it.A.isusedtoincrease;amnotusedtocontrollingB.isusedtoincreasing;dontusedtocontrolC.usedtoincrease;dontusedtocontrolD.usedtoincreasing;amnotusedtocontrolALanguagePoints2.I did some research on to share with you.research:1)n.do
9、/conductresearchon:我正在做关于广告的研究。2)V.tostudy商人研究市场很重要。I am conducting research on advertisements.Its important for a businessman to research the market.3.sharewith:usesth.togetherwithe.g.Idliketosharemybookwithyou.PracticeShe_mytroublesaswellasmyjoys.A.shareswithB.shares(in)B5.There are laws to protec
10、t people from Protect from Weshouldprotecttheearthfrompollution.人们通常戴太阳镜以妨眼睛被太阳灼伤。:People usually wear sunglasses to protect their eyes from being burned by the sunlight.prevent(from)stop/keep from 6.Even if an ad does not lie lie:lied,lyingvt.说谎tosb.aboutsth.Shewaslying!Sheliedtomeaboutherage!lie:l
11、aylainlyingvi.平躺Hehaslaininbedsincethismorning.lay:laidlayingvt.放置Helaidhishandonmyshoulder.Practice He _ the book on the desk and told me that he had _in bed for the whole morning.But I knew that he was _ to me.laidlainlying7.We must not fall for this kind fallforsth.:tobetrickedYoushouldbecleveren
12、oughnottofallforhistricks.fallforsb.:beattractedtosb.Theymet,fellforeachotherandgotmarriedsixweekslater.He said that he was a student and I fell for it.More phrases about fallfall down:The plan fell down because it proved to be too expensive.不能令人满意fall into sth:You can not fall into the bad habitsmo
13、king a lot.develop sth.fall off:The production has fallen off since last month.decreasefall to doing sth:They fell to thinking about what had happened to them.begin to do sth.nfallout脱落nfallbehind落后8.Not all ads play tricks on us though.Pg3,Line27though副词,“但是,然而”,常置于句尾。我们宿舍的住宿条件不好,但跟他们宿舍相比好一点。Theliv
14、ingconditionsofourdormitoryarenotsogood,betterthantheirsthough.9.Whenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!(Pg3,Lines41-42)Whenitcomestoclassicalmusic,wefirstthinkofBeethovenorMozart.refersto/speakof/talkofnrecommend v.推荐,称赞推荐,称赞 sb.for 推荐某人任某职 sb.sth=sth.to sb.向某人推
15、荐,介绍 doing sth.建议做某事 sb.to do sth.建议某人去做 that sb.(should)do sth.nsenior a.年长的;资历深的;地位高的 be senior to sb.by years 比sb.年长/资历高几年nmultiply v.迅速增加;乘;繁殖 A by B A乘以Be.g.2 multiplied by B makes 8.a.multiplemultiple 多种多样的nahead ahead adv.(时间、空间)在之前;提前;领先 =in advance/ahead of schedule(time)go ahead 先走;说吧;继续ni
16、n memory of=to the memory of in honor of=in ones honor in search of in charge of in need of 为了纪念向表示敬意寻找负责,管理需要ncome down withncome up withncome outncome across ncome on 患(病)提出,相处出版;发芽偶遇加油;得了吧nawareaware adj.意识到的,知道的 be aware of/that 从句 察觉;感觉到 make sb.aware of 使sb.意识到 n.awareness 意识;认识;明白 awareness of 意识到 【反义】unaware nbasis (bases)n.基础;基准;原因 on the basis of 在的基础上 the basis of 的基础 v.base base on=be based onntrial n.审讯;试验;考验 on trial 受审;试用;在试验中 trial and error 反复试验;不断摸索