牛津英语高一.pptx

Revision:Revision:广告广告:有说服力的语言有说服力的语言:推销产品推销产品公众服务公众服务 /公益公益顾客顾客过幸福的生活过幸福的生活上当，受骗上当，受骗:打算打算/意图意图advertisementadvertisementpersuasivepersuasive languagelanguagepromotepromote productsproducts public servicepublic serviceleadlead a happy lifea happy lifefall forfall forcustomercustomerbebe intendedintended to doto doLead-inReading(On page 2)Imagination From the title,What might be discussed in the article?(in the form of questions)What is an advertisement?How many kinds of?What are they?What are the differences between them?1.Do you like advertisements?Where can we find them?2.Why do companies and organizations advertise?Because advertisements are a good way to p_ products or service.3.How many types of advertisement do you know?What are they?Commercial advertisements and public service advertisements.On the Internet,in newspapers,on TV in magazines,or in buses etc.romoteFast reading 1 What do advertisements encourage people to do?2 What does PSAs stand for?3 What are PSAs meant to do?Listen to the tape and answer the questionsTo buy a product or service or believe in an idea.Public service advertisements.To educate people about health,safety orany other issue which affects public welfare.下岗下岗 找到合适的土壤找到合适的土壤生命就会焕发新的光彩生命就会焕发新的光彩 少了这一点就不是一个完整的中国少了这一点就不是一个完整的中国Discuss the structure of the texti of advertisementsc and p service adsauthors sPara 1Para 2-4Para 5ntroductionommercialublicuggestions 1.How does an ad provides information?A.By using honest language and beautiful images.B.By using persuasive language and attractive images.C.By giving the customers some samples for free.D.By educating people about health,safety and so on.Multiple choice:BCareful readingCareful reading 2.Sometimes PSAs play tricks on people in order to_.A.make us laugh.B.help us to be smarter C.teach and help us lead better lives.D.teach us a lessonC3.In China the government permits _but forbids _.A.PSAs,ads that lieB.PSAs,commercial adsC.commercial ads,PSAsD.PSAs,people to believe commercial ads about products or services.ANow we can have a better understanding of the text.Commercial adsPublic service adsAdvertisements,which often use p_language and e_ images,play an important p _ of our lives.There are two main t_ of advertisements.One is called c _ advertisements,which are meant to p _ a product or s _.But they dont tell c _ the c _ truth.Another one is called PSAs,which use a_ and o_ images and c_ language,are often placed for f_.They d_ with many social i_,which often affect public w_.ersuasivexcitingartypesommercialromoteerviceustomersompletettractiveriginalreativereeealssueselfareMake a summary about the passageSimilarDifferentPlaces foundPurposesMethods usedValidity(正确性正确性)The similarities and the differences between commercial ads and public service adsAfter advertising,more wonderfulAfter advertising,more wonderful 广告之后广告之后,更精彩更精彩 Group 1 Advertising has a positive effect on our lives.Group 2 Advertising has a negative effect on our lives.BecauseUseful expressions a good way totell people keep away frombe likely to be influenced byeducate people abouttell the truthaffect public welfare(福利事业福利事业)a waste of artistically(有艺术地有艺术地)misadvise(误导误导)stimulate competition(刺激竞争刺激竞争)Debate:Finally,I wish to tell you like this:think about why you should do the things the advertisements suggests,or buy the product or service the advertisements promotes.We all want to be smart about what we believe,so be smart about advertisement.Friendly Advice 1 We learned something about advertisements,especially the differences between Commercial and PSA advertisements.2 We can have our own attitudes towards advertisements now.What we learned today?