牛津高中英语模块四.pptx

wordprefixstemsuffixa group of letters added to the beginning of a wordthe main part of a worda group of letters placed at the end of a wordinternationalCommon prefixesun-unhappy,unfold,unfairim/in-impossible,incorrectdis-dislike,disagree,disappearre-rewrite,retell,rebuildmis-misunderstand,misuseLook at a dialogue.A:Do all ads play tricks on people?B:No.PSAs use some of the same methods as commercial ads,like attractive pictures and exciting language,but they are not meant to trick us.We can create adjectives by adding suffixes to We can create adjectives by adding suffixes to nouns or verbs.nouns or verbs.How to form adjectives from nouns or verbs?commerce mercialattract v.attractiveexcite v.excitingUsing suffixesHere are some of the different ways to form adjectives from nouns or verbs.Noun+y adjectivehealthwealthdirtluckhandhealthywealthydirtyluckyhandyweekmonthdayyearfriendloveNoun+ly adjectiveweeklymonthlydailyyearlyfriendlylovelyheroclassfantasyenergyNoun+ic adjectiveheroicclassicfantasticenergeticcentercommercefunctionnationofficeracecultureoriginNoun+al adjectivecentralcommercialfunctionalnationalofficialracialculturaloriginaldangerpoisonfameadventureNoun+ous adjectivedangerouspoisonousfamousadventuroushelpusesuccesshopebeautypeacepaincareNoun+ful adjectivehelpfulusefulsuccessfulhopefulbeautifulpeacefulpainfulcarefulamazeinterestsurpriseexciteencourageboredisappointpleaseVerb+ed/ing adjectiveamazing/amazedinteresting/interestedsurprising/surprisedexciting/excitedencouraging/encouragedboring/boreddisappointing/disappointedpleasing/pleasedattractacttalkcreateVerb+ive adjectiveattractiveactivetalkativecreativeExercise:Best Clothing ShopPossible answers:(1)lovely (2)attractive (3)boring(4)energetic (5)friendly (6)enjoyable(7)wealthy (8)lucky (9)fantasticSales and MarketingLearn some new words.sales and marketing (产品）销售和市场营销产品）销售和市场营销 market research 市场调查市场调查 sales/marketing department 销售销售/营销部门营销部门 consumers 消费者消费者 market share 市场市场份额份额 sales targets 销售目标销售目标 sales figure 销售量销售量Mr.Carter:Our new product has been on the market for one month.What is its _ now?Ms.Jones:We have about a 15 per cent share of the market at the moment.The _ rose by 5 per cent across the whole country,and are continuing to rise.market sharesales figuresMr.Carter:Thats quite encouraging.I think it is because _ really like our unique design.I would like you to do some further _ about young peoples views on the product.The _ should also finish the report on the next months _ by Monday.market researchsales&marketing departmentconsumerssales targetsMs.Jones:Were doing it right now.Ill present it to you in one or two days.Mr.Carter:Thats great.If we want to be the market leader,we need to make a good plan.