资源描述
Executive Summary The main Pastry shops customers are those college students.Many of them may get up late in the morning,so pastry is their best breakfast.At the same time if students feel hungry at night,they can come to pastry shop to buy something.Of course our service is not limited to this.We will also provide for all kinds of party and party with cakes and delicious to meet the demand of customers.第1页ObjectivesKeys to SuccessStoredesignthatwillbebothvisuallyattractivetocustomers,anddesignedforfastandefficientoperations.Employeetrainingtoinsurethebestpastrypreparationtechniques.Marketingstrategiesaimedtobuildasolidbaseofloyalcustomers,aswellasmaximizingthesalesofhighmarginproducts,suchasSweetdrinks.Become a very famous shop which provide all kinds of pastry by the local studentsTurn in profits from the first month of operations.Maintain a 65%gross margin.第2页Company OwnershipPastry shop s only investor is ME who cumulatively owns 100%of the company.The start-up loss of the company is assumed in the amount of￥10,0000.第3页productsandservicesAllkindsofcakes第4页Threemajortypesofcakes第5页1:Foamtypecakes第6页2：Chiffontypecakes第7页3：battertypecakes第8页Snacksanddrinks第9页WealsohavesomerelatedservicesSuchas:couplehomemadechocolatecakestall,diningtablesandchairsfortheguestsUndertakingavarietyofsmallfestivals,birthdayparties.第10页Market Analysis SummarySWOTMarket Analysis SummaryMarket SegmentationTarget Market Segment StrategyMarket NeedsMarket Trends第11页 Strategy Pyramids Value Proposition Competitive Edge Sales Strategy Strategic Alliances Marketing Strategy 第18页Function strategy Business unit strategy Enterprise general strategy Strategy Pyramids Differentiation strategy Financial strategy、HR Strategy Integration strategy 第19页The whole store,products and services overall give a person a kind of sweet feeling,make the students become the main target customers shop Value Proposition第20页*资料起源：Competitive Edge第21页 Pricing Strategy Promotion Strategy Distribution Patterns Positioning Statements Adopt Cost pricing method high quality and inexpensive Issued leaflets、free to taste Direct Selling Make a sweet cake shop Marketing strategy第22页Sales StrategyMake sales are increasing,and in other places open chain stores第23页Integration of raw materials suppliers,walk integration development path CRM:establish good,interactive relationship with customerStrategic Alliances 24第24页Management Summary 1 Organizational Structure 2 Management Team 3 Personnel Plan 第25页We use the linear system structure.We have a manager,a research&Development department Manager,a finance department manager,two waiters,a Senior pastry chef.Organizational Structure第26页 ManagerTwowaitersResearch&developmentdepartmentManagerFinancedepartmentmanagerA SeniorpastrychefStoresManagement Team第27页Store manager To store operation&trained staff(We will have our training department as our business expanded).Employees Full time&part time employees to fulfill the staffing needs.Our Incentive system uses encouragement.If the employee works earnestly and performs great we will reward him or her a certain amount of cash 第28页Personnel PlanPersonnelPlanYear1Year2Year3Manager*12*12500*12*1 3000*12*1Departmentmanager1800*12*2 1800*12*2 1800*12*2ASeniorpastrychef2500*12*1 2500*12*2 2800*12*2waiter1000*12*2 1000*12*3 1200*12*4TotalPeople689第29页ImportantAssumptionsinFinancial PlanIndependentfinancialsubjecthypothesisCapitalappreciationhypothesisThecurrencytimevaluehypothesisFinancialbenefitsandrisksrelatedhypothesisFinancialrelationshypothesisToshareinterestswithhypothesisEnvironmentculturedecidedhypothesisFinancialmanageablehypothesisFinancialrationalmanhypothesismanagingandsupposingcontinuouslyhypothesis第30页FinancialplanYear1Year2Year3Predictcashflow10000014000000Predictassets230000300000400000Predictdebt4000070000100000projectedProfit800001180000DependontheseImportantAssumptions,wecanpredictthefinancialplan第31页Long-termPlanThebakerywillexistuntilitwasthebiggestbakeryinChongqinguniversity,thenwewillsellit,andbeginanotherproject!第32页OurbeliefAll of we believe that little thing also can make big business.Our efforts will make us success in return.第33页Thankyou!ME:蔡蕾鲁艳王小伟杨志秀张安宇朱林林第34页
展开阅读全文
浙ICP备2021020529号-1 | 浙B2-20240490 
