1、03?Facebook?1?7?2?3?Facebook011?2?02?Facebook1?2?3?4?5?04?1?2?3?01?facebook?Facebook01?Facebook?01?Facebook?03?22?Facebook?FB?Instagram?Messenger?WhatsApp?28?App 1?Facebook?Facebook?Instagram?20%2?YouTube?MSN?Pinterest?1?22?1Facebook?20%2?Facebook?24.5?1Instagram?10?3?1.Facebook Reports Third Quarte
2、r 2019 Results 2.?Facebook?CBB Generic?3.Instagram?2018?6?4.Facebook?2019?1?5.WhatsApp?2018?4?Messenger?13?4WhatsApp?15?5?Facebook?Facebook?Facebook?700?6?1.4?Facebook?7?Facebook?700?6Facebook?1.4?Facebook?7?BetterLength?Charmkey?6.Facebook?2019?1?7.?2019 FB Third Quarter 2019 Earnings?01?Facebook?0
3、42?AI?Facebook?85%865%9Facebook?Facebook?2015?2?9.?2015?3?01?Facebook?05 06?facebook?Facebook02?Facebook?/?Facebook?Facebook?18-34?2202020181?1?1?2?202?Facebook?071?79?72?78?71?75?67?74?62?250?1?The State of Fashion 2018?McKinsey&Company 2?Global Retail/eCommerce Consumer Journey Study?/?Facebook?9,
4、783?18?2018?6-7?6?543?DTC?VS.?DTC?02?Facebook?08?VI?VI?(Facebook)?02?Facebook?09?DTC?02?Facebook?102?Facebook?Facebook?Facebook?02?Facebook?113?Facebook?Facebook?Facebook?4?02?Facebook?12?Facebook?COOKIES?Facebook?COOKIES?COOKIES?Facebook Blueprint?FacebookFacebookInstagram?Facebook Pixel?Facebook?I
5、nstagram?Facebook Pixel?Pixel?Facebook Pixel?Pixel?Pixel?Pixel?Pixel?SDKFacebook?SDK?Facebook?Facebook?Instagram?Facebook SDK?(App Events)?SDK?02?Facebook?135?Facebook?Facebook?Facebook?12?Facebook?Facebook?Facebook?3?02?Facebook?14?3?3?*5?=15?3?4?iOS+Android?5?5?5?20%?ROI?*?ROI?ROI?14?ROI?1?3?Faceb
6、ook?90%?7-14?10?31-38?14?Facebook?02?Facebook?15Step by step?Facebook?03?Facebook?03?Facebook?181?Day 3-4(Step 2)?Facebook?Day 7(Step 4)?Day 1-2(Step 1)?Day 5-6(Step 3)?03?Facebook?192?Step 1?Facebook?Facebook?Facebook?Facebook?03?Facebook?20?Facebook?10?Step 2?Facebook?Facebook?Facebook?03?Facebook
7、?21?Facebook?Facebook?Facebook?Option 1:?Option 2:?Step 3?Step 4?2?1?Facebook?3?03?Facebook?22?Facebook?Facebook?Facebook?Facebook?Facebook?1Facebook?Facebook?3?Facebook?Instagram?Messenger?Audience Network?203?Facebook?23?:Bid cap?Target cost?Cost cap?6?Facebook?7?8?5?KPI?Facebook?403?Facebook?24 3?:http:/?:?1?8?:?+86-010-62927779?1566?:http:/?:?C9-C?:bluevision_?+86-010-56413691?:https:/ 400-832-3511?:http:/ Blueprint?https:/ IQ?:https:/ FB IQ?a.?b.?Blueprint?Facebook?2?Facebook?04?28?Facebook X Shopify?Facebook X?Facebook?Facebook 2019?Facebook INDIEGOGO?Facebook IQ 2020?2?Facebook?