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Unit 1 The Evolution of Management as a Field of Study
evolution n. the process of developing发展
generalize v. to infer from many particulars概括
autobiography n. the biography of a person written by that person 自传
memoir n. an account of the person experiences of an author 回忆录,自传
extremely ad. Being in or attaining the greatest or highest degree 极度地
anthropologist n. someone who studies anthropology 人类学家
perspective n. the way in which a situation or problem in judged so that proper consideration is given to each part 合理观察,视角
turnover n. the number of workers hired by an establishment to replace those who have left in a given period of time 人员更替数
approach n. the method used in dealing with or accomplishing 方法
contingency n. a possibility that must be prepared for可能事件,可能出现的情况
dynamic a. characterized by continuous change 不断变化的
confrontation n. discord or a clash of opinions and ideas 观点或思想的不断冲撞
incur v. to acquire or come into 获得
compromise v. something that combines qualities or elements of different things折中
interdependent a. mutually dependent 互相依存的
characteristic n. a feature that helps to identify 特性
popularity n. the quality or state of being popular 普及
sole a. of or relating to only one individual or group 单独的
reliance n. the act of relying or the state of being reliant 依赖,依靠
sufficient a. being as much as is needed 充足的
alliance n. the act of becoming allied or the condition of being allied 结盟
demographic n. of or relating to demography 人口统计
complement v. to serve as a complement to 补足
Unit 2 The Scope of Management
entail v. to have, impose, or require as a necessary accompaniment or consequence 伴随
conform v. to act or be in accord or agreement 使和谐一致
envision v. to picture in the mind 想象
affordable a. that can be afforded 买得起的
strive v. to exert much effort or energy 努力
mission n. special assignment given to a person or group 任务
informercial n. a commercial television program or relatively long commercial segment offering consumer information 商业信息片
franchise n. authorization granted to someone to sell or distribute a company’s goods or services in a certain area 特许经营权
tactical a. of, relating to, or using tactics 战术的
departmental a. 部门的
peer n. a person who has equal standing with another or others 同等的人,与他人在爵位、阶级或年龄上相当的人
interpersonal a. relating to, occurring among, or involving several people 人与人之间的
foster v. to promote the growth and development of 促进
pervasive a. having the quality or tendency to pervade or permeate 渗透性的
stakeholder n. one who has a share or an interest 股东
flourish v. to be in a period of highest productivity 活跃
automotive a. moving by itself 自动的
nonroutine n. 非常规程序
analogue n. something that bears an analogy to something else 类似情况
Unit 3 What are Orgnizations ?
beast n. something a thing 事物
organization n. a group of people with special purpose, such as a club or business 团体,组织,机构,社团
invention n. something invented 发明物
contrivance n. device or tool, esp. one made by an individual for a particular puipose 发明物;器械
patronage n. all the patrons of a shop, hotel, etc, as a group 为了赞助而产生的
impact n. the force of an idea, invention, system, etc. 影响力
perspective n. the way in which a matter is judged, so that consideration and importance is five to each part 判断事物的方法
association n. the act of joining or the state of being joined with somebody or something 联合;结合;结交
very a. (used for giving force to an expression)(用于强调)正是;完全;实在
whim n. a sudden idea or wish, often not reasonable 突起的(怪)念头;一时的兴致
fancy n. an image, opinion, or idea imagined and not based on fact 无事实根据的幻觉,意见或看法
achieve v. to finish successfully 完成;实现
soul n. a person 人;灵魂
guidelines n. the main points about something which is to be dealt with 指导方针;行动纲领
bridge v. to build a brige across 架桥
gap n. an amount of distance pr difference 差异;差距;歧异
by virtue of in virtue of 依靠;由于
survival n. something which has continued to exist from an earlier time 生存
behavior n. way of behaving 行为;举动
subset n. a set contained within a set 子集
maintenance n. the act of maintaining 维持;维护;保养;赡养
turnover n. the number of workers that are hired by a firm to fill the places of workers who have left in a particular period 人员更新
efficiency n. the state or quality of being efficient 功效;效率;效能
intellectual a. concerning the intellect 智力的
limitation n. the fact or conditions of limiting or being limited 限制事实或状态
chart n. information written or draw in the form of a picture graph, etc. , usu. With the intention of making it understood 图表
predict v. to see or describe in advance as a result of knowledge, experience, reason, etc. 预言;预测
Unit 4 Developing Qpality and Competitive Advantage
innovative a. marked by or given to innovations 革新的,创新的
optimize v. to make as perfect or effective as possible 使最优化,使尽可能底完善或有效
medieval a. relating or belonging to the Middle Ages 中世纪的
tenant n. one that pays rent to use or occupy land, a building, or other property owned by another 佃户
usher v. to precede and introduce 宣告,展示介绍;开始,开创
exotic a. intriguingly unusual or different 异乎寻常的;奇异的
strenuous a. requiring great effort, energy, or exertion 艰巨的,需要巨大努力、能量或投入的
hazardous a. marked by danger 带有危险性的;危险的
artificial intelligence the ability of machine to perform those activities that are normally thought to require intelligence 人工智能
navigational n. an original type, from, or instance that serves as a model on which later stages are based or judged 原型
chassis n. the rectangular steel frame, supported on springs and attached to the axles, that holds the body and motor of an automotive vehicle 底盘
carousel n. a circular conveyor on which objects are displayed or rotated 旋转式传送带
outmaneuver v. to overcome by artful, clever maneuvering 智胜,在机智、谋略上胜过
CEO Chief Executive Officer 执行总裁
Unit 5 Competitive Industry Environment Analysis
long-term a. involving, maturing after, or being in effect for a long time 长期的
aggregation n. a group or formed by this 集合体
carbonated a. containing carbon dioxide 充了碳酸气的
root beer n. 以黄樟油、冬青油为香料的无醇饮料
ale n. any of various type of beer, esp. one that is pale in color 麦酒
caffeine n. a bitter white alkaloid,C8H10N4O2 咖啡因
alignment n. the act of aligning or the condition of being aligned 结盟
meaningless a. having no meaning or significance 无意义的,无价值的
withdrawal n. retreat of military force in the face of enemy or after a defeat 撤退
vertical integration 垂直统一管理
interactive a. acting or capable of acting on each other 互相作用的
deli n. a delicatessen 熟食店
buffet n. a meal at which guests serve themselves from various dishes displayed in a table or sideboard 自助餐
nutrition n. the process of nourishing or being nourished 营养
slacken v. to make or become less vigorous 缓和
pharmaceutical a. of or relating to pharmacy or pharmacists 制药的
neuroscience n. any of the sciences, such as neuroanatomy and neurobiology, that deal with the nervous system 神经科学
inflammatory a. characterized or caused by inflammation 发炎的
niche n. a special are of demand for a product or service 产品或服务所需的特殊领域
preemptive a. undertaken or initiated to deter or prevent an anticipated, usually unpleasant situation or occurrence 先发制人的
entrant n. one that enters, especially one that enters a competition 参加竞赛者
cellular phone n. 便携式电话
dramatically ad. catching and holding the imagination by unusual appearance or effects 戏剧地,引人注目地
replenishment n. something added to complete a thing, make up for a deficiency 补给,补充
backward integration 后向合并
alleviate v. to make more bearable 减轻
oleomargarine n. margarine 人造黄油,人造奶油
tinplate n. very thin sheets of iron or steel covered with tin 镀锡铁皮;马口铁
maturity n. the state or quality of being fully frown or developed 成熟
shakeout n. 经济衰退
cereal n. a grass such as wheat, oats, or corn, the starchy grains of which are used as food 谷物
razor n. a sharp-edged cutting instrument used especially for shaving the face or removing other body hair 剃刀
Unit 6 Materials and Process ~ Management of a Company
inventory n. the quantity of goods and materials on hand 库存
submit v. to commit to the consideration or judgment of another 使……听从
bidder n. one who attempts to win a contract by bidding 投标人
obsolete a. outmoded in design, style, or construction 过时的
establish v. to set up 建立
resource n. the total means available to a company for increasing production or profit, including plant, labor, and raw material 储备力量
stockpile v. a supply stored for future use, usually carefully accrued and maintained 储存
calculate v. to make an estimate of 计算
interchange v. to give and receive mutually 交换
telecommunication n. the electronic systems used in transmitting messages, as by telegragh, cable, telephone, radio, or television 电讯
executive n. a person or group having administrative or managerial authority in an organization 经营管理人
simulation n. representation of the operation or features of one process or system through the use of another 模拟
principle n. a fixed or predetermined policy or mode of action 准则
eliminate v. ti get rid of 消除
multifunction a. 多功能的
flexible a. responsive to a delay 可变通的;灵活的
holdup n. an interruption or a delay 停顿
incentive n. something, such as the fear of punishment or the expectation of reward, that induces action or motivates effort 诱因;动机
coordinate v. to harmonize in a common action or effort 调整
Unit 7 Operating Statement of a Company
wholesale a. of, relating to, or engaged in the sale of goods in large quantities for resale 批发
clarity n. clearness of thought or style 清晰
readability n. interesting or easy to read 易读,可读性
concise a. expressing much in few words 简明的,简洁的
inventory n. the quantity of goods and materials on hand 库存
gross sales 销售总额
net sales 扣除销货折扣和退货后净额
margin n. the minimum return that an enterprise may earn still pay for itself 最低利润
gross profit 毛利,总利润,利润毛额
sales salaries 销售人员的工资
advertising expense 广告费用
office salaries 办公室或一般文秘人员工资
miscellaneous a. made up of a variety of parts or ingredients 混杂的
seemingly ad. apparently; ostensibly 表面上地
skeleton n. a supporting structure or framework 构架
invoice n. a detailed list of goods shipped or services rendered, with an account of all costs 发货清单
refund n. a repayment of funds 退款
cancellations n. the act or an instance of canceling 取消
Unit 8 Human Resource Management: An Overview
utilization n. making use of 利用;使用
mesh v. to connect 结合;相合
representative n. a person acting in place of one or more other 代表;代理
capital n. money used for starting a business 资金
图1-4大学生购买手工艺制品目的primary a. chief; main 主要的
加拿大beadworks公司就是根据年轻女性要充分展现自己个性的需求,将世界各地的珠类饰品汇集于“碧芝自制饰品店”内,由消费者自选、自组、自制,这样就能在每个消费者亲手制作、充分发挥她们的艺术想像力的基础上,创作出作品,达到展现个性的效果supervisor n. one who is in charge of a particular department or unit, as in a governmental agency or school system 监督;管理人员
一、 消费者分析cosmetic n. a preparation such as face-cream, body-powder, etc. , intended to make the skin or hair more beautiful 化妆品
substantive a. expressing existence 表示存在的
还有一点就是beadwork公司在“碧芝自制饰品店”内设立了一个完全的弹性价格空间:选择饰珠的种类和多少是由顾客自己掌握,所以消费者可以根据自己的消费能力进行取舍;此外由于是顾客自己制作,所以从原料到成品的附加值就可以自己享用。insight n. the power of using one’s mind to understand something deeply, without help from outside information 洞察力;见识
(1) 政策优势catalyst n. a substance which, without itself changing, causes chemical activity to quicken 催化剂
自制饰品一反传统的饰品消费模式,引导的是一种全新的饰品文化,所以非常容易被我们年轻的女生接受。energizer n. something or somebody that gives energy to 使活跃的人或物
4、宏观营销环境分析quit v. infml to stop and leave 停止;辞职
参考文献与网址:recruitment n. 招聘,招工
(二)创业优势分析mission n. a group of people, esp. people acting for their country, who are sent abroad for special reason 使团,代表团;任务,使命
这里有营业员们向顾客们示范着制作各种风格炯异的饰品,许多顾客也是学得不亦乐乎。据介绍,经常光顾“碧芝”的都是些希望得到世界上“独一无二”饰品的年轻人,他们在琳琅满目的货架上挑选,然后亲手串连,他们就是偏爱这种DIY的方式,完全自助在现场,有上班族在里面精挑细选成品,有细心的小女孩在仔细盘算着用料和价钱,准备自己制作的原料。可以想见,用本来稀奇的原料,加上别具匠心的制作,每一款成品都必是独一无二的。而这也许正是自己制造所能带来最大的快乐吧。plague v. to cause continual discomfort, suffering, or trouble to, to make rather angry 折磨,烦恼;使得灾祸
compensation n. 赔偿金,赔偿费,赔偿物
self-esteem n. one’s good or too good opinion of one’s own worth 自尊心;自大,自负
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