电大学习资料：变化中的英语试题-(4).doc

中央广播电视大学20022003学年度第二学期“开放本科”期末考试英语专业经贸英语(上)试题 2003年7月注 意 事 项 一、将你的准考证号、学生证号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。 二、仔细阅读题目的说明，并按题目要求答题。答案一定要写在答题纸指定的位置上，写在试卷上的答案无效。三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。Paper 1 Listening Test ( 15 points)Information for candidates There are three parts to the test and you will hear cach part twice. There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers. Write your answers in the spaces indicated in the test paper.Part 1You will hear a short talk. As you listen, mark the following statements True or False according to the information you have heard. (5 points)1. This talk explains why many small businesses fail.2. When people start a new business they are usually optimistic about its future.3. Many small businesses fail in the UK and US because of working capital problems.4. In their first two years about half of small businesses go out of business.5. Most of the failed companies dont have enough customers.Part 2You will hear part of a presentation about a British company. As you listen, answer questions 6-10. (5 points) 2000, our fifteenth year, was another record year. Turnover was up over (6) % to almost $ 14 billion reflecting strong organic growth, the first time fourth quarter inclusion of Young & Rubicam Inc. and continued rapid growth in our media investment management activities. Revenues grew over 37% to almost $ 3 billion for the first time. Pre-tax profits rose by over 43% to $ 366 million, earnings per share by over 26% to (7) p and dividends by 21% to 3.75 p.The only disappointment was that the share price, the real measure of your wealth, fell by (8) % during 2000. However, your Companys share pric6 performance ranks (9) in terms of share price appreciation against a company group of 14 competitors since 1 January (10) .Part 3You are going to listen to part of a conversation. Choose the best answer according to what you learn from the conversation. (5 points) 11. Jane does not want to use a consultant agency because . a) it is too expensive b) it is not a systematic approach c) it is not safe to ask for external help 12. Henry thinks that . a) the company needs to spend a lot of money on the research immediately b) the company shouldnt spend a lot of money on research for the moment c) the company will have to spend a lot of money on research in the future 13. Which of the following is mentioned as a way of finding out about the competition? a) Talking to loyal older customers. b) Making some enquiries via email. c) Visiting the local libraries. 14. Which of the following is true? a) Jane agrees that they should try the simpler tactics first. b) Henry agrees with Jane because she is familiar with press coverage. c) John obviously agrees with his colleagues at the end of the conversation. 15. What are the people talking about? a) Ways of raising money for a competition research. b) Ways of doing a competition research.c) Ways of contacting the outside world.Paper 2 Vocabulary and Structure (30 points). Match the words on the left with their definitions on the right. (8 points)1. brokea) a small group representing a large group2. superviseb) having no money3. mergerc) a negative comment4. complaintd) joining together usually of two companies5. novicee) watch over someone to make sure they do their job correctly6. discountf) reduction in price7. sampleg) clever and able to see quickly something that is to ones advantage8. astuteh) a person with no skill or experience in a subject. Complete the following sentences, using the appropriate phrasal verbs from the box below. Remember to put the verbs in the correct form. (7 points)wind up lay off set out get acrosslook into draw up come up with1. The engineers to develop a new type of loudspeaker.2. After she had an operation, she decided to retire and the business.3. Has anyone any suggestions for a new logo?4. What we have to to our customers is that although the prices are high, they are paying for very high quality.5. Can you a list of competitors by next Monday?6. Their financial advisor is ways of improving their budget for sales.7. The company has to staff because it hasnt received ally new orders. Choose a word from the box for each space in the passage below. Remember to put the words in the correct form. (15 points) On one occasion we received a proposal from a company that was interested 1 doing work for a client of ours as a subcontractor. We studied the 2 very carefully and decided that there were fourteen points that we would like to 3 . While not all fourteen were crucial to us, if we could win them it would provide a particularly satisfactory outcome for our client. The negotiation was undertaken at our clients offices. When the subcontractors staff arrived we 4 them warmly, and once they were comfortably settled in we said; Your proposal is 5 , we are delighted with it. But there are forty-one points that we have to 6 if we are to reach agreement. Would you like to write them down? People are delightful. 7 you give them a chance to behave like Pavlovs dogs they will jump at it. The subcontractors 8 dutifully listed the issues. When we reached point forty-one we simply 9 , Can we start with number one? and we then went 10 into the negotiation. Note carefully the dynamics of the situation. The subcontractors staff had just thought on their feet and Il now negotiating forty-one points that they had never seen before, and had 12 planned nor prepared for. What is 13 , twenty-seven of those points were figments of our imagination. We simply made them up. We used them to create room to manoeuvre and to control the agenda. The subcontractor won twenty-seven points 14 we only won fourteen. They hadclearly 15 us !Paper 3 Translation and Short-answer Questions ( 25 points)Part 1 Translate the following two paragraphs into Chinese. Please write your translation on the Answer Sheet. (10 points) The Swoosh(飞翔的翅膀) -its everywhere! Just for fun, try counting the swooshes whenever you pick up the sports pages, or watch a pickup basketball game, or tune into a televised golf match. Nike has built the swoosh (which represents the wing of Nike, the Greek goddess of victory) into one of the best-known brand symbols on the planet.The power of its brand and logo speaks loudly of Nikes superb marketing skills. The companys strategy of building superior products around popular athletes has forever changed the face of sports marketing. Nike spends hundreds of millions of dollars each year on big-name endorsements , splashy(轰动的) promotional events, and lots of attention-getting ads. Over the years, Nike has associated itself with some of the biggest names in sports. No matter what your sport, chances are good that one of your favorite athletes wears the Nike Swoosh.Part 2 Answer the following questions based on what you have learned from the textbook. You should use complete sentences. (15 points)1. What does the term TQM mean? 2. Explain the difference between STEEP analysis and SWOT analysis.3. What can we learn about a company from its balance sheet, profit and loss account and cashflow forecast?Paper 4 Reading ComprehensionPassage 1 (15 points)Read the following text and answer questions 1-5. One of the most significant developments in the global economy in recent years has been the growth and spread of strategic alliances-various forms of collaboration-between firms as an international scale. They arise from the kinds of changes which have been occurring in the global economy, notably; intensification of competition, acceleration in technological change, increased costs of developing, producing and marketing new products. The major objective of a strategic alliance is to enable a firm to achieve a specific goal which it believes that it cannot achieve on its own. In particular, an alliance involves the sharing of risks as well as rewards through joint decision-making responsibility for a specific venture. Strategic alliances are not the same as mergers, in which the identities of the merging companies are completely subsumed. In a strategic alliance only some of the participants business activities are involved; in every other respect the firms remain not only separate but also competitors. International strategic alliances are subdivided into two broad types. Alliance joint ventures usually involve the partners in creating a separate entity for a specific purpose in which each holds a share of the equity. Such joint ventures can be either broad or narrow in scope. They may also involve a partnership between private firms on the one hand and public/state-owned firms on the other. In contrast, functional-specific alliances usually do not involve the creation of a separate legal entity but rather are very specific types of collaboration. It is claimed that by co-operating, companies can combine complementary technologies, R&D capabilities, skills, products, market presence, production capacity etc., in a way that will strengthen each partner. But not everybody shares this rosy view. The American writer, Robert Reich, is strongly critical, particularly of alliances between US and Japanese companies, on the grounds that they will severely damage the long-term competitiveness of US firms. The fear is that entering into such alliances will result in the loss of key technologies by the US partners. More broadly, strategic alliances are clearly more difficultto manage and co-ordinate than single ventures; the potential for misunderstanding and disagreement, particularly between partners from different cultures, is great. Certainly many such alliances have relatively short lives. Nevertheless, the obvious attractions of international strategic alliances in todays volatile and competitive global economy are likely to guarantee their continued growth as a major organizational form. 1. What is the difference between a strategic alliance and a merger?2. What does a functional-specific alliance not involve?3. For what does strategic alliances grow and spread? 4. Why is Robert Reich strongly critical of US alliances with Japanese companies? 5. What are the two general types of international strategic alliances?Passage 2 (15 points)One point that should be made clear now is that the work you engage in doesnt have to satisfy every one of your needs. A carefully conducted investigation revealed that if a persons two or three strongest needs are satisfied, he tends to feel overall satisfaction. There may be no occupation or work situation that can completely satisfy your particular combination of especially important needs. Instead of holding out endlessly for an occupation whose satisfactions perfectly match your needs, you might be wiser to make a realistic choice that promises to satisfy your top two or three needs. Some needs not satisfied by the kind of work you do may be satisfied by the setting in which the work is done. A stenographer who loves music and everything about it, for example, may be happier working for a music publisher than for any other kind of company. Needs that remain unsatisfied by your work or work setting can be satisfied through leisure-time activities. If your work fails to offer the variety of activities you need, your hobbies may do so. The independence and chance to do things on your own that are denied you by many work situations may be provided by your choice of activities after business hours. Some needs are less likely than others to receive sufficient satisfaction through work. A strong need for affection, for example, may never be more than partially satisfied on the job. Work does satisfy needs, however, that could not otherwise be satisfied. Even partial satisfaction of a particular need may increase a persons total happiness.Mark statements 6-10 True of False according to the information provided in the text above. 6. People are unlikely to be happy until most of their top needs are satisfied. 7. The place where people work may give people certain satisfaction. 8. holding out endlessly for means continuing to demand. 9. leisure-time activities in the text include both hobbies and activities after business hours. 10. This passage is mainly about how to recognize your important needs. 中央广播电视大学20022003学年度第二学期“开放本科”期末考试英语专业经贸英语(上)试题答案及评分标准(供参考) 2003年7月Paper 1 Listening Test 1 point for each correct answer.Part 11. True 2. True 3. True 4. False 5. FalsePart 26. 49 7. 28.4 8. 11.1 9. third (3rd) 10. 1999Part 311. a 12. b 13. b 14. a 15. bPaper 2 Vocabulary and Structure 1 point for each correct answer.I. Match the words on the left with their definitions or explanations on the right.1. b 2. e 3. d 4. c5, h 6. f 7. a 8. g. Complete the following sentences using the appropriate phrasal verbs.1. set out 2. wind up (wound up) 3. come up with4. get across 5. draw up 6. looking into7. lay off. Choose a word from the list for each space.1. in 2. proposal 3. win 4. greeted 5. excellent6. discuss 7. If 8. negotiators 9. said 10. straight11. were 12. neither 13. more 14. and 15. beatenPaper 3 Translation and Short-answer QuestionsPart I Translate the following two paragraphs into Chinese. 10 points in total. “飞翔的翅膀”一它随处可见!无论你是随手翻阅报纸的体育版，观看一场临时拼凑的队伍进行篮球比赛，还是收看一场电视转播的高尔夫球赛，作为消遣，试着数一数它的数量。耐克公司已将飞翔的翅膀(它代表希腊胜利女神耐克的翅膀)打造成为地球上最著名的品牌符号之一。耐克品牌及标志所具有的威力，很有力地证明了公司卓越的营销技巧。耐克公司围绕当红运动员生产优质产品，这样的战略永远改变了体育营销的面貌。公司每年花费数亿美元，用在请大牌明星做代言人、轰动的促销活动、许多令人注目的广告上。多年来，耐克公司已经把它和体育界一些伟大的名字联系在一起。无论你喜好什么运动项目，很可能你会看到你所钟爱的运动员之一身着耐克产品。Part 2 Answer the following questions based on what you have learned from the textbook. You should use complete sentences. 5 points for each correct answer. No exact matching of wording is required, but the students must demonstrate correct understanding of the terms and use English properly.1. TQM, total quality management, is an approach to management which involves a complete dedication to the idea of quality. Total means that everyone in the organiz