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1MModules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg,November 2001Roland Berger Strategy Consultants2MContentsPageA.Standard slides3B.Lists(1)Factors,no specific number7C.Lists(2)Factors,specific number13D.Matrix Factors,comparisons24E.Process(1)Factors,steps35F.Process(2)Factors,impact49G.Process(3)Factors,interlinked67Annex:Nine key changes compared to the old standards73Roland Berger Strategy Consultants3MA.Standard slides 4MMethodological competenceKey projectsIndustry competenceProfessional experienceLanguagesEducationConsultant profile:first name,last namexxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxPosition:xxxxxxxxxxxxxxxxxxxxxxxxGermanxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxBorn:xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNationality:xxxxxxxxxxxxxxxxxxxxxUpdated:mm/yearRoland Berger Strategy Consultants5MOrganizational chartRoland Berger Strategy Consultants6MOrganizational chart(including headcount).Roland Berger Strategy Consultants7MB.Lists(1)Factors,no specific number 8MLists horizontal(variations)HeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetails1234Roland Berger Strategy Consultants9MLists vertical(variations).1234Roland Berger Strategy Consultants10MSchedule123456789101112Month 1Month 2Month 3ActivitiesA.B.C.123456789101112Month 1Month 2Month 3ActivitiesA.B.C.12Roland Berger Strategy Consultants11MSets of guidelines2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guidelines 5Comments 1Comments 2Comments 3Comments 4Comments 51Roland Berger Strategy Consultants12MRoland Berger Strategy Consultants13MTitle TextTitle TextTitle TextTitle Title Roland Berger Strategy Consultants14STUDY OBJECTIVETextTextTextTextTextModule und Variations_ERoland Berger Strategy Consultants15M12345Roland Berger Strategy Consultants16MC.Lists(2)Factors,specific number 17MPyramid(3 or 4 levels)Roland Berger Strategy Consultants18MPyramid(5 levels/centered)Roland Berger Strategy Consultants19M3 factors(interwoven).123Roland Berger Strategy Consultants20MCommon groundRoland Berger Strategy Consultants21M4 factors(1)Roland Berger Strategy Consultants22Mfactorfactorfactor.factor.Roland Berger Strategy Consultants23M4 factors(2)Roland Berger Strategy Consultants24M4 factors(3)1234Factor 1Factor 2Factor 3Factor 4Roland Berger Strategy Consultants25M4 factors(3a weighted)234Factor 1Factor 2Factor 3Factor 4Roland Berger Strategy Consultants26M4 factors(3b dynamic)1234Factor 1Factor 2Factor 3Factor 4Four dynamicfactorsRoland Berger Strategy Consultants27M6 factors(variation)Roland Berger Strategy Consultants28MD.Matrix Factors,comparisons 29MMatrix/table(Horizontal/vertical comparison of data variations)1234Roland Berger Strategy Consultants30MSpecial types of matrix opportunities/threats Opportunities Threats Opportunities Threats Opportunities ThreatsOpportunitiesThreats 1234Roland Berger Strategy Consultants31MSpecial types of matrix pros and cons 123Roland Berger Strategy Consultants32MSpecial types of matrix controversy1234Roland Berger Strategy Consultants33MSpecial types of matrix conflict/tension(1)Roland Berger Strategy Consultants34MSpecial types of matrix conflict/tension(2)Roland Berger Strategy Consultants35MSpecial types of matrix bottom up/top down(1)BOTTOM UPTOP DOWN.Roland Berger Strategy Consultants36MSpecial types of matrix bottom up/top down(2).BOTTOMUPTOPDOWN12Roland Berger Strategy Consultants37MSpecial types of matrix equilibrium Roland Berger Strategy Consultants38MSpecial types of matrix imbalance Roland Berger Strategy Consultants39MUnit of measureTextTextTextTextRoland Berger Strategy Consultants40MSub titleSub titleRisk management Title Roland Berger Strategy Consultants41ME.Process(1)Factors,steps 42MProcesses123Roland Berger Strategy Consultants43MProcess/phases12345Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 1234Roland Berger Strategy Consultants44MCycles(1)(color presentation)Roland Berger Strategy Consultants45MCycles(2)Roland Berger Strategy Consultants46MSpirals(orthogonal)12Roland Berger Strategy Consultants47MHurdlesRoland Berger Strategy Consultants48MResistance/obstacles1257346Roland Berger Strategy Consultants49MFilters124536Roland Berger Strategy Consultants50MChange of mindset/direction1234Roland Berger Strategy Consultants51MNodes/interfaces143756892Roland Berger Strategy Consultants52MPressure12Roland Berger Strategy Consultants53MIncrease/decrease12345678Roland Berger Strategy Consultants54MVarious types of brackets(to be used instead of block arrows)1234567891011Roland Berger Strategy Consultants55MF.Process 2 Factors,impact 56MConsequences(1).Roland Berger Strategy Consultants57MConsequences(1a).Roland Berger Strategy Consultants58MConsequences(2)Roland Berger Strategy Consultants59MConsequences(3).Roland Berger Strategy Consultants60MConsequences(4).12Roland Berger Strategy Consultants61MImpact(3 factors)QUALITYTIMECOSTRoland Berger Strategy Consultants62MImpact(4 and 6 factors)Roland Berger Strategy Consultants63MImpact(4 factors)Factor 3Factor 2Factor 4Factor 1Generic description of the 4 factorsRoland Berger Strategy Consultants64MImpact(5 factors)Factor 3Factor 2Factor 4Factor 5Generic description of the 5 factorsFactor 1Roland Berger Strategy Consultants65MImpact(6 factors)Factor 2Generic description of the 6 factorsFactor 3Factor 1Factor 5Factor 4Factor 6Roland Berger Strategy Consultants66MImpact(7 factors)Factor 3Generic description of the 7 factorsFactor 2Factor 6Factor 4Factor 5Factor 7Factor 1Roland Berger Strategy Consultants67MImpact(8 factors)Factor 3Generic description of the 8 factorsFactor 2Factor 6Factor 7Factor 4Factor 5Factor 1Factor 8Roland Berger Strategy Consultants68M6success factorsImpact and result(1)Roland Berger Strategy Consultants69MImpact and result(2)5success factorsRoland Berger Strategy Consultants70MCirculation(2 factors)Roland Berger Strategy Consultants71MCirculation(3 factors)Roland Berger Strategy Consultants72MCirculation(4 factors)Roland Berger Strategy Consultants73MCirculation(5 factors)Roland Berger Strategy Consultants74MCirculation(6 factors)Roland Berger Strategy Consultants75MCirculation(7 factors)Roland Berger Strategy Consultants76MCirculation(8 factors)Roland Berger Strategy Consultants77MVisionVisionRoland Berger Strategy Consultants78MAction/reactionRoland Berger Strategy Consultants79MAction/reactionRoland Berger Strategy Consultants80MValue chainCustomerSupplierDevelopmentProductionSalesDistributionCompanyRoland Berger Strategy Consultants81MG.Process 3 Factors,interlinked 82MAction/reaction(1)Roland Berger Strategy Consultants83MAction/reaction(2)(transparent color presentation)Roland Berger Strategy Consultants84MAction/reactionRoland Berger Strategy Consultants85MInteraction123Roland Berger Strategy Consultants86MJigsaw puzzleRoland Berger Strategy Consultants87MSpiralRoland Berger Strategy Consultants88MAnnex:Nine key changes compared to the old standards 89MDo not use block arrowsUse variations instead12341234BackupBACKUPStufe 1Stufe 2Stufe 3New Content design Key changes regarding lean,linear,literalDo not use shading or bordersInstead,use unframed colored shapes in shades of key blue,for emphasis onlyDo not use ovalsInstead,use AutoShapes with corners completely rounded offDo not use stickers with linesInstead,use upper case stickers(13 point),(key blue shade 1),positioned in the header areaDo not put numbers in circlesInstead,put them in squares(key blue shade 1),white lettering,boldIf boxes are used,Roland Berger Strategy Consultants90MThere are obvious disadvantages to positioning text behind graphicsDo not position text behind graphicsPosition text to the side of graphics insteadArrow function can be switched on and off/positioned to the side Text is easy to read if not positioned behind graphicsDo not use speech bubblesInstead,use AutoShapes/callouts/third row(you can use the arrow function!)Do not use big multicolored cartoons/Clip ArtInstead,use pictograms(if not available:convert Clip Art to linear monochrome versions)Do not use miniature charts as navigatorsInstead,use mathematical navigators(key blue shade 1),white lettering,bold,13 point 41234New Content design Key changes regarding lean,linear,literalRoland Berger Strategy Consultants91MTextTextTextTextRoland Berger Strategy Consultants92M Roland Berger Strategy Consultants93M Action/reactionRoland Berger Strategy Consultants94MAgainst the tide/with the tideAgainst the tideWith the tide.Roland Berger Strategy Consultants95MBalance/imbalance Roland Berger Strategy Consultants96MBalance/imbalance Roland Berger Strategy Consultants97MBalance/imbalance Roland Berger Strategy Consultants98MChances/risks Roland Berger Strategy Consultants99MChange of directionMoment of directional changeRoland Berger Strategy Consultants100MChina mapBox TitleLevel 1 textLevel 2 text-Level 3 textRoland Berger Strategy Consultants101MColumns and tablesColumn Title 1Category 1Type your phrases and sentences hereType your phrases and sentences hereColumn Title 2Type your phrases and sentences hereType your phrases and sentences hereColumn Title 3Type your phrases and sentences hereType your phrases and sentences hereCategory 2Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereCategory 3Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereRoland Berger Strategy Consultants102MColumns and tablesColumn Title 1Category 1Type your phrases and sentences hereType your phrases and sentences hereColumn Title 2Type your phrases and sentences hereType your phrases and sentences hereCategory 2Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereCategory 3Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereRoland Berger Strategy Consultants103MColumns and tablesCategory 1Category 2Category 3Category 1Category 2Category 3Category 1Category 2Category 3Category 1Category 2Category 3Roland Berger Strategy Consultants104MBar chartGraph TitleRoland Berger Strategy Consultants105MColumn chartYou can put your points here like conclusionUnitCAGR?%Graph TitleRoland Berger Strategy Consultants106MColumn chartYou can put your points here in the header of the boxGraph TitleCAGR?%Roland Berger Strategy Consultants107MColumn chartHeaderGraph TitleHeaderGraph TitleUnitUnitRoland Berger Strategy Consultants108MColumn chartHeaderGraph TitleHeaderLevel 1 textLevel 2 text-Level 3 textUnitRoland Berger Strategy Consultants109MColumn chartGraph TitleHeaderLevel 1 textLevel 2 text-Level 3 textUnitRoland Berger Strategy Consultants110MColumn chartYou can put your points here in the header of the boxGraph TitleCAGR?%Roland Berger Strategy Consultants111MColumn chartHeaderGraph TitleHeaderGraph TitleUnitUnitRoland Berger Strategy Consultants112MColumn chartCategory 4Category 3Category 2Category 1Column 1000000000000000Graph TitleCategory 5000TotalUnit0000000000000000000000000000000000000000000000X,000X,000X,000X,000X,000X,000LabelLabelLabel000000000Series 1Column 2000000000000000000Series 2Series 1Series 2Roland Berger Strategy Consultants113MColumn chartSub TitleSub TitleSub Title000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabelSub TitleSub TitleSub TitleSeries 1Series 2Series 3Dash LineRoland Berger Strategy Consultants114MConflict Roland Berger Strategy Consultants115M?ConflictRoland Berger Strategy Consultants116M 投资方式投资方式qq 投资区域投资区域qq 投资方式投资方式q 投资区域投资区域q投资方式投资方式q投资区域投资区域q Roland Berger Strategy Consultants117MConsequences(2).Roland Berger Strategy Consultants118M.Consequences(3)Roland Berger Strategy Consultants119MConsequences(4).Roland Berger Strategy Consultants120MConsequences(5).Roland Berger Strategy Consultants121MConsequences(2)Roland Berger Strategy Consultants122M Consequences(3)Roland Berger Strategy Consultants123MConsequences(4)Roland Berger Strategy Consultants124MConsequences(5)Roland Berger Strategy Consultants125MConsequences123456Roland Berger Strategy Consultants126M Consultants profil(English),Firstname LastnamePosition:.Year of birth:.Nationality:.Languages19901994Education Updated:MM/YYProfessional experienceMethodological competenceSince 10/1992 Industry competenceKey projectsRoland Berger Strategy Consultants127MCooperationRoland Berger Strategy Consultants128MCooperationRoland Berger Strategy Consultants129M内内外外外外内内企业文化企业文化品牌品牌CooperationRoland Berger Strategy Consultants130MCost breakdown chartValueValueValueValueValueValueUnitGross MarginCostComponent(%)Component(%)Component(%)Component(%)Component(%)Component(%)Roland Berger Strategy Consultants131MDead endRoland Berger Strategy Consultants132MDependanceRoland Berger Strategy Consultants133MDevelopmentRoland Berger Strategy Consultants134MDiceRoland Berger Strategy Consultants135MDirectionRoland Berger Strategy Consultants136MFactors(2)Roland Berger Strategy Consultants137MFactors(3)Roland Berger Strategy Consultants138MFactors(3)Roland Berger Strategy Consultants139MFactors(3)Roland Berger Strategy Consultants140MFactors(4)Roland Berger Strategy Consultants141MFactors(4)Roland Berger Strategy Consultants142MFactors(4)Roland Berger Strategy Consultants143MFactors(4)Roland Berger Strategy Consultants144MFactors(6)Roland Berger Strategy Consultants145MFactors(6)Roland Berger Strategy Consultants146MFactors(8)Roland Berger Strategy Consultants147MFactors(4)Roland Berger Strategy Consultants148MFactors(5)Roland Berger Strategy Consultants149MFactors(5)Roland Berger Strategy Consultants150MFeedback Roland Berger Strategy Consultants151MFeedback Roland Berger Strategy Consultants152MFeedbackRoland Berger Strategy Consultants153MFeedback?!Roland Berger Strategy Consultants154MFeedbackRoland Berger Strategy Consultants155MFilter Roland Berger Strategy Consultants156MFilterInitial situation1.Criterion2.Criterion3.CriterionResultRoland Berger Strategy Consultants157MFlexibilityRoland Berger Strategy Consultants158MFlexibilityAbilityIntentionFlexibiltyRoland Berger Strategy Consultants159MFlexibilityRoland Berger Strategy Consultants160MFocus expansionttRoland Berger Strategy Consultants161MGrowthRoland Berger Strategy Consultants162MGuidelinesRoland Berger Strategy Consultants163MHarmonyR