DC服装工作室计划书.doc

In 2016 County Economic workshop Shang of speech comrade are: this county economic workshop of main task is, full implement implementation Central, and provincial, and municipal economic workshop and province party main leaders seminar spirit, recalled summary results, analysis judge situation, arrangements deployment new annual focus work task, mobilization County upper and lower further grasp new normal, implementation new concept, temper new style, show new as, struggled to advance County economic social transformation upgrade science development. Following, told four a aspects of problem: a, and full certainly results, effective firm transformation upgrade of confidence and determination 2015, face macroeconomic down pressure continued increased of severe situation and difficult heavy of reform development task, County upper and lower tight at Central and provinces series major decision deployment, firmly grasp stability in the seeking into total tone, active adapted economic development new normal, focused focus field, full work storming, County economic social development rendering out contrarian to good, and stability in the has into, and more points breakthrough, and Overall a good trend. One is closely linked to the transformation and upgrading of the global, comprehensive economic power significantly. Accurately gauge the macro situation and based on real comprehensive plan, strongly promote the sustained and healthy development of economy and society. Project support capacity increased significantly. Adhere to the inside and outside simultaneously, build, implementation of national and provincial investment of 625 million Yuan, for State one or two, three, four or five specific bond funds and local replacement bond funds of 554 million Yuan, for the starting year of key construction projects has laid a solid foundation. In particular the national circular economy demonstration counties and .two State-level pilot project of ecological demonstration County project platforms settled in jingchuan, Zhu Jia Jian construction of the reservoir began, handicap reservoirs, Liu Lihe reservoir preparat4ion work goes well, take solid steps for comprehensive utilization of water resources; city gas station to speed up implementation of the project, I became the Countys first West-East gas pipeline project in the surrounding area benefit from the County, major projects supported increased significantly. Overall well-off society constantly consolidate 254the basis. Battle victory industrial development as the primary task of the well-off, fruit production suitable for full coverage of the target will be realized, vegetable industry development area extending, farming aquaculture changes the momentum of the show, markets + enterprise + base + farmers as they gradually introduced measures significantly strengthen standardized management, industry constantly consolidate the basis and enriching. Investment attraction results continue to expand. Adhere to the soft environment of excellence and improve the environment are equally项目计划书一、 项目概况项目名称：*创意服装工作室项目地址：项目投资：30-40万元主要产品：时尚女装盈利预测：二、 产品与服务主导产品：本项目是根据目前市场实际情况，经过长期的探索与思考确定最终的产品模式，本项目主要核心是结合流行时尚元素和中国民族元素，巧妙利用数码印花的特点，设计出创意无限的数码图案或影像，将数码印花的元素充分应用到服装设计上，开发出一系列的具有无限创意的、具有一定个性的服饰产品。该产品主要服务于25-38岁的知性女性，能够充分体现该消费群体的高雅、时尚的气质。发展方向：以自主开发为切入点，成立设计工作室，以产品开发为核心，不断拓展产品形式，立足推广设计理念，逐步打开市场，营销模式上可以采取先从电子商务着手，逐渐实现电子商务和实体店相结合的销售模式，最终实现开发、生产、销售为一体的多元化经营模式。三、 产品经营（一） 产品开发1、 对产品进行精确定位，确定目标市场、消费人群；2、 制定开发计划，确定开发模式；3、 组建工作室，实施开发计划，推出设计方案；4、 根据设计方案采购原辅材料、制作样版；5、 进行设计作品评定，精选款式；6、 产品开发成系列后，进行拍照、画册制作；7、进行成本核算、产品定价。（二） 产品推广1、在产品开发的同时，建立自己的网店，熟悉电子商务的操作模式；2、产品开发到一定阶段后招聘业务人员进行拉网式推广，寻找意向性潜在客户（批发商、零售商、网商、DIY品牌店等）；3、精选款式，对部分款式组织小批量生产，以便于销售推广；4、组织客户参加产品鉴定会，一方面对产品提出修改建议，一方面促进客户下单订货；5、建立自己的网店，或者寻找适合我们产品销售的成熟网店代理产品5、发展到一定阶段，可以考虑增加实体店销售，进一步促进规模化经营。（三）生产组织四、 投资方案投资方案一编号项目名称数量单价金额（元）备注1固定资产投入办公电脑40.25万1万2办公设施1套0.8万0.8万4小计1.8万5运行费用场地租金6个月0.4万2.4万以半年为第一运行周期7销售人员工资2人，4个月0,3万1.2万8其 它1.5万9小计5.1万10开发费用面料0,8万计划第一阶段出板100个11辅料0.2万打版费1000.02万2万12小计3万13推广费用网站建设0万14拍照、画册0.5万15其它0.1万16小计0.6万17流动资金20万合计30.5万投资方案二 编号项目名称数量单价金额（元）备注1固定资产投入办公电脑40.25万1万2办公设施1套0.8万0.8万3绘图仪1台1.8万1.8万缝纫设备1套0,8万0.8万4小计4.4万5运行费用场地租金6个月0.4万2.4万以半年为第一运行周期6板房工资2人，5个月1万5万7销售工资2人，4个月0,3万1.2万8其 它1.5万9小计10.3万10开发费用面料0.8万计划第一阶段出板100个11辅料0.2万12小计1万13推广费用网站建设0万14拍照、画册0.5万15其它0.1万16小计0.6万17流动资金20万合计36.3万投资方案对比 方案一在人员与设备投资上比较少，费用相对较低，如果前期在打版不多的情况下可以采取该方案,降低开支； 方案二相对来讲一次性投入会增加，但是拥有自己的板房可以有效控制打版过程，质量有保证、进度有保证。五、 运行计划第一阶段：准备阶段（ 2012年 月 ）1、 场地落实2、 素材收集3、 产品策划第二阶段：方案设计、样板制作（2012年 月- 月）第三阶段：产品推广（2012年 月- 月）六、 盈亏平衡点分析首先我们要确定产品销售价格、生产成本、固定费用等，才能计算出盈亏平衡点按销售额计算盈亏平衡点盈亏平衡点=固定成本/（1-变动成本/产品销售收入） =固定成本/(1-变动成本率)严格遵守招标合同文件明确的设计规范、施工规范和质量评定与验收标准。坚持技术先进性、科学合理性、经济适用性、安全可靠性与实事求是相结合。通过对劳务、设备、材料、资金、技术、方案、信息、时间与空间条件的优化处置，实现成本、工期、质量及社会信誉的预期目标效果。