新应用大学英语第册新版Unit6Ecommerce市公开课一等奖百校联赛获奖课件.pptx

New Applied College English Book 1第1页Objectives After studying this unit,you will be able to:uunderstand how e-commerce develops and influences peoples life;ulearn the development of online auctions;uwrite a paragraph by using classification;uuse the subjunctive mood correctly;uanalyze the advantages and disadvantages of online shopping.第2页Writing&GrammarWriting&Grammar 1234In-depth ReadingIn-depth ReadingApplied Listening and Speaking Applied Listening and Speaking 5Team Project&GlimpseTeam Project&GlimpseWarm up6Further ReadingFurther Reading第3页Task 1 Make a list of items that you can buy online.Food and drinksEntertainmentElectronicsClothingSnacks Vegetables.CDs Movies.Mobile phones Cameras.Trousers T-shirts.CosmeticsTransportationFurnitureOthersLipstick Sun cream.Train tickets Metro tickets.Chairs Tables.BooksFinancial products._Warm-upHomeClip 1Clip 1Clip 2Clip 2第4页Clip 1IndustryHome第5页Clip 2TmallHome第6页PartA_1Task 2 Work in pairs to discuss the following questions.How do you go shopping?1.Where do you usually go shopping?a.Small shops.b.Online stores.c.Superstores.d.Boutiques.4.How much do you spend in shopping online each time on average?a.Less than 100 yuan.b.100-300 yuan.c.300-500 yuan.d.More than 500 yuan.2.Why do you think online shopping is increasingly popular?a.Its convenient.b.Its economical.c.There are more options.d.Its efficient.5.What do you care most about when shopping online?a.Quality.b.Price.c.Brand.d.After-sales service.Warm-upHome第7页PartA_1Task 2 Work in pairs to discuss the following questions.How do you go shopping?3.How often do you shop online?a.Almost every day.b.Once a week.c.Once a month.d.It depends.6.Do you think online shopping is reliable and credible?a.Yes,it is.b.No,its not.c.It depends.d.I am not sure.I like shopping online because it would be embarrassing to bargain in a physical clothing store.Why?I dont think so.Bargaining is always necessary for shopping.Warm-upHome第8页In-depth ReadingTextTextText OrganizationText OrganizationComprehensionComprehensionVocabularyVocabularyHomeStructureTranslation第9页Topic Preview:E-commerce has gained great popularity worldwide among enterprises and individuals today.More and more people are increasingly inclined to shop by clicking their computer mice instead of going to physical shops mainly because shopping online is much more convenient.Online shopping is especially suitable for those who are too busy to go shopping offline.Taking the Sweat Out of Taking the Sweat Out of Online Shopping Online Shopping In-depth ReadingHome第10页1 Its fair to say that the Internet has revolutionized our shopping habits.In the past we had no choice but to traipse up and down the high street looking for the best deal,now we can do it from the comfort of our armchairs.2 But there are disadvantages too.The high street is on a relatively small scale.You can see the shops you want to go to and simply head in their direction.But the Internet is too vast to contemplateand youve got to hunt for the shops that you want to visit.If you dont know where to go,then you could end up with a worse deal than you would have got using up your shoe leather.3 There are now websites around which try to guide people through the online maze.One of these,Haggle4me,aims to get you the best possible deal.TranslationIn-depth ReadingHome第11页Bargain hunt4 The idea is pretty simple.You put in the best price youve found(with however much or little effort)for whatever it is youre afterlets say its a new television for$600.Other visitors to the website then search the web using their contacts and try to get you a better deallets say they find the same TV for$500.That means youve saved$100.As long as youve saved at least$20,then you pay a fifth of the saving to the haggler who found the deal(in this case,$20).The haggler then pays a quarter of the fee to the website(in this example,$5).5 There seems to be little to lose as long as you try to find the best price you can in the first place.If you put in a manufacturers recommended retail price(RRP),for example,the savings might be huge but then the hagglers fee would be much larger too.You can often beat the RRP very easily by simply using one of the many price comparison websites out there(Kelkoo or PriceRunner,for example).TranslationIn-depth ReadingHome第12页6 That brings us to the big drawback of Haggle4me:time.Most of us are impatient and once weve decided we want something,we want it there and then.But to give the hagglers a chance to get you a better deal,you need to give them timethe more the better.And thats obviously going to delay your purchase.Easy way to eBay7 As well as buying things online,you can also sell your unwanted items.The online auction site,eBay,is one of the nets major success stories.But listing your items can take a long time,especially if you havent done it before.And youll need to monitor the auction,answer any questions from potential buyers,and arrange delivery or collection.Also,people without a computer cant take advantage of it at all.8 To solve these potential problems,a new type of business is springing upand this time its happening on the high street.Chains of shops will take your unwanted items and then list them on eBay for you.They do all the hard work,including the description,photographing your item and posting it afterward.TranslationIn-depth ReadingHome第13页9 But again,theres a catch.Generally they take a third of the sale price as their commission,with the minimum commission of$15.So with lower value items,you could end up getting little or even Nothing.10 These new ideas for buying and selling online could work well for those who dont have timeor inclinationto do the work themselves.But of course,youre likely to get the best deal of all by doing things yourself.Its a bit like getting someone in to do your garden.Usually theyre not doing anything special,but they are saving you time and effort,and youd expect to pay for the privilege.TranslationIn-depth ReadingHome第14页惬意网购惬意网购1 平心而论，互联网已经彻底改变了我们购物习惯。过去我们没有选择，只能踟蹰在商业街上寻找最划算东西；而现在我们能够坐在扶手椅上舒适地购物了。2 但这也有缺点。商业街规模相对较小，你能够看到自己想逛商店，然后朝其方向直奔过去即可。不过互联网广大无边，让人难以选择，你不得不搜寻自己想去逛商店。假如你不知道去哪儿逛，那么你最终买到东西可能还没有（在商业街上）磨破鞋子买来划算。3 现在已经有试图引导人们走出网络迷宫网站了。其中一家叫Haggle4me网站，就致力于帮助你买到最划算东西。参考译文参考译文参考译文参考译文：In-depth Reading第15页搜寻廉价搜寻廉价4 这个想法非常简单。对于任何你想要买东西，你给出一个你自己找到最低价格（不论你有没有努力去找），比如一台新电视机卖600美元。其它网友经过自己方式上网搜索，努力让你做成一笔更划算买卖。比如，他们找到一台一样电视机只卖500美元。这就意味着你节约了100美元。只要你能节约最少20美元，那么就需要把所节约金额五分之一（在该案例中为20美元）支付给找到这笔买卖议价者。议价者再把这个金额四分之一（在该案例中为5美元）支付给网站。5 只要你一开始时就努力找到最正确价格，那么你几乎不会有什么损失。假如你给出是商家提议零售价，打个比喻，那么你可能会节约很多钱，不过议价者所能取得收益也会更多。你能够在众多比价网站上轻易找到比商家给出提议零售价更低价格（比如Kelkoo或PriceRunner）。In-depth Reading第16页6 这就让我们得接收Haggle4me一大缺点：耗时。我们大多数人一旦确定了想买东西就会没有耐心，想要立刻拥有。不过，为了给议价者一个机会给你找到更划算东西，你得给他们时间越多越好。这显然会耽搁你购置。轻松使用易贝轻松使用易贝7 在网上你除了能够买东西，还能够卖掉自己不想要了东西。易贝就是众多成功运行在线拍卖网站中一个。不过（在网上）挂出物品会花费很多时间，尤其是当你从来没有做过这种事时。你还需要关注你拍卖，回答潜在买家提出任何问题，安排发货或者收货。另外，那些没有电脑人则完全无法利用该网站。8 为了处理这些潜在问题，一个新交易正在兴起而且这次是发生在商业街上。连锁商店收走你不想要物品，然后帮你在易贝上挂出。他们会为你处理好全部棘手事情，包含物品描述、拍照和之后网上公布工作。In-depth Reading第17页9 一样，这也暗藏着问题。他们通常会收取物品价格三分之一作为佣金，最少也要15美元。所以，假如是价格较低物品，你最终只能取得少许收益，甚至什么都得不到。10 这些关于在线买卖创意对于那些没有时间或者不愿意亲自做这些事情人来说，都是很有用。当然，假如你亲自来做这些事情话，你可能也会买到最划算或是卖到最好价钱。这就像是请人来帮你整理花园。通常他们并没有做任何尤其事，不过让你节约了时间和精力，所以，你得为这一好处付钱。In-depth Reading第18页Part 1 Part 1 (1 2)(1 2)Part Part 2 2 (3 6)(3 6)introduces one of the online trade platforms.Part Part 3 3 (7 9)(7 9)introduces another famous online trade platform.Text OrganizationText OrganizationPart Part 3 3 (10 )(10 )makes a brief comparison.In-depth ReadingHomediscusses the advantages and disadvantages of online shopping.第19页1.Take the sweat out of online shopping 1)take.out of:将带出；提取 e.g.You can take 1,000 yuan out of your account in the bank.2)sweat:n.汗水 此处take sweat out of sth.意为“无须流汗，使做某事不费劲”，课文标题可译为“惬意网购”。e.g.She wiped the sweat from her face.【拓展】sweat:v.出汗，流汗，冒汗In-depth Reading第20页2.revolutionize:vt.革命，变革 e.g.The use of atomic energy will revolutionize the lives ofcoming generations.【拓展】revolution:n.革命，彻底变革In-depth Reading第21页3.traipse:vi.疲惫地走，磨蹭 e.g.She traipsed round the shops buying food for the family.In-depth Reading第22页4.up and down sth.:沿来往返回 e.g.The man was walking up and down the station platform.In-depth Reading第23页5.The high street is on a relatively small scale.1)scale:n.规模，程度；等级，级别 相关词组有on a large/small/grand/massive scale。e.g.Most alternative technologies work best on a small scale.2)relatively:ad.比较而言，相对地 e.g.E-commerce is a relatively recent phenomenon.【拓展】relative:a.相对In-depth Reading第24页6.hunt for:搜寻，搜索 e.g.Ive hunted all over the house for my cell phone.In-depth Reading第25页7.deal:n.（尤指生意或政治方面）协议 本文中a deal是指“一桩交易，一桩买卖”。再如：He thought he had got a good deal.【词组】a good deal:一桩合算买卖 a business deal:一单生意 a shady deal:一桩非正当交易In-depth Reading第26页8.use up:用完，耗尽 此处using up your shoes leather在句中作状语，意思是“磨坏你皮鞋”。e.g.He has used up all his strength.In-depth Reading第27页9.You put in the best price youve found(with however much or little effort)for whatever it is youre after.1)put in:submit,present formally 提交，正式提呈 e.g.I will put in a claim for damages.2)画线部分为whatever引导宾语从句，whatever it is 相当于anything。e.g.You can take whatever you want.3)after在此处词义较特殊，与系动词连用表示“追赶，搜寻”意思。e.g.Theyll be after you if you steal apples from the orchard.In-depth Reading第28页10.If you put in a manufacturers recommended retail price(RRP),for example,the savings might be huge but then the hagglers fee would be much larger too.1)该句包含一个if 引导非真实条件状语从句，表示与现在事实相反虚拟情况。再如：If I were you,I would go aboard.2)but then:然而，其次 e.g.London is a noisy city,but then its also the place where you can get the best entertainment.In-depth Reading第29页11.Most of us are impatient and once weve decided we want something,we want it there and then.1)该句包含了由once引导时间状语从句，once在此处是连词，意为“一旦，一经”。e.g.Once you understand this rule,you will have no further difficulty.Once I get him a job,hell be fine.2)there and then:在当初，当场，当即 e.g.If you didnt have time to do it there and then,you could come back and finish it.In-depth Reading第30页12.as well as:in addition to 除了外，还 e.g.He gave me money as well as advice.We shall travel by night as well as by day.In-depth Reading第31页13.spring:vi.跳跃，跳起；反弹 1)其过去式为 sprang 或sprung，过去分词为sprung。e.g.Tom sprung out of bed and ran downstairs.The branch sprang back and hit him in the face.2)spring up:快速出现，突然兴起 e.g.Fast-food restaurants are springing up all over town.【拓展】spring:n.春天；弹簧；泉水In-depth Reading第32页14.But again,theres a catch.该句中名词catch含义比较特殊，意为“隐患”，可引申为“让人上当事，难以回答问题”等。e.g.There is a catch in it.The teacher always includes catch questions in exams.In-depth Reading第33页15.minimum作形容词用在名词前面时，表示“最小，最少，最低程度”；作名词时表示“最少许，最小值，最低程度”。e.g.The minimum number of students we need to run the course is 15.【反义词】maximum:a.最大量，最大值，最大程度 n.最大量，最大值，最大程度In-depth Reading第34页16.inclination:n.C,U 意向；（思想或行为）倾向 e.g.He showed no inclination to leave.She has an inclination to grow fat.In-depth Reading第35页17.get sb.in:call sb.to your house to do a job 请某人来家里（做事）e.g.Well have to get a workman in to fix the window.In-depth Reading第36页18.privilege:n.C 特权，特惠待遇；荣幸，殊荣 e.g.Education is a privilege,not a right,in some countries.It is a privilege to take part in this project with all of you.In-depth Reading第37页Task 1 Decide whether the following statements are true(T)or false(F)according to the text.(T)1 If you want to shop online,you should hunt for the shops that you want to visit.(T)2 Haggle4me is a website helping people to get through the online maze.(F)3 The haggler pays a quarter of the total price of the goods to the website.(F)4 You should give the haggler more money in order to get a better deal.(T)5 It will take a long time to list the unwanted items before selling them on eBay.(T)6 People without a computer cant make use of the online auction site,eBay.(F)7 Chains of shops often take a small percentage of the sale price as their commission.(T)8 People who can buy and sell online by themselves will probably get the best deal._In-depth ReadingHomeComprehensionComprehension_第38页Task 2 Complete the following summary according to the text.Write no more than three words on each line.SUMMARYThemeTheInternethasrevolutionizedourshoppinghabits.AdvantagesDisadvantagesShopping onlineWe neednt traipse up and down the highstreet;instead we can shop online in thearmchaircomfortably.The Internet is too vastfor us tocontemplate.Wehavetohuntfortheshopsthatwewanttovisit.Haggle4meWecansavemoneybycomparingpriceswiththehelpofthehaggler.Togetabetterdeal,weshouldgivetimetothehaggler,andthatsgoingtodelaythepurchase.eBayWecanselltheunwanted items on eBay.Chainsofshopswilldescribe,photographtheitemsandpostthemafterward.There is a(n)catch.The shops willtake a third of the sale price ascommission.So with lower valueitems,wemaygetnothingback.ConclusionThesenewideasforbuyingandsellingonlinecouldworkwellforthosewhodonthavetimeorinclinationtodotheworkthemselves._In-depth ReadingHomeComprehensionComprehension第39页Task 1 Work out the words on the left according to their meanings on the right.1bargainsomething bought cheaply2retailthe selling of goods to customers for their own use3drawbacka defect or disadvantage of something4purchasethe process of buying something5minimumbeing the smallest number,amount,etc.6arrangeplan or settle in advance7deliverythe act of taking something to someone8collectiona set of things that have been gathered_In-depth ReadingHomeVocabularyVocabulary第40页Task 2 Complete the following sentences with the words or phrases given below.Change the form if necessary.1 Ladies and gentlemen,please allow me to have the great privilege of introducing our speaker to you.2 The scale of pollution was much worse than scientists had predicted.3 The agents were eager to impress the potential buyers.4 Ive been traipsing around shops all the morning.5 The invention of the new drug has revolutionized the treatment of many diseases.6 Detectives are still hunting for the prisoner who escaped three years ago.7 She puts in a claim for damage to the photographs.8 Fast-food restaurants are springing up all over the country._revolutionizetraipseprivilegescalepotentialput inhunt forspring upIn-depth ReadingHomeVocabularyVocabulary第41页Task 3 Fill in the blanks in the following passage by selecting suitable words from the word bank.You may not use any of the words more than once.A)manufacturersB)deliveredC)convenientD)traditionalE)connectF)saveG)comfortH)payment Online shopping is rapidly becoming the first choice of many people around the world.It is being accepted as a new and fashionable way of shopping.Here are a number of reasons why online shopping has become more popular than shopping in(1)D stores.When shopping online,you simply turn on the computer,(2)E to the Internet,and start shopping.It is easy and(3)C .Shopping malls are well known for the crowds.It can be frustrating trying to find the items you want.While with online shopping,you can relax and enjoy the(4)G.If you dont have a car to go to the city center,you dont have to worry as_In-depth ReadingHomeVocabularyVocabulary第42页Task 3 Fill in