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come. The only funny things we heard that evening came from the advertiser at the beginning of the programme. He was obviously very nervous and for some minutes stood awkwardly before the microphone. As soon as he opened his mouth, everyone burst out laughing. We all know what the poor man should have said, but what he actually said was: 'This is the Poo and Ee Seed Bird Company. Good ladies, evening and gentlemen !' lesson90 Whats for supper ？ 晚餐吃什么？ Though Brazil is one of the richest countries in the world, much of it has not yet been developed. It was mainly for this reason that the Brazilian government decided to have a new city built 600 miles north-west of Rio de Janeiro. Designed by the great architect Lucio Costa, the new city, Brasilia, replaced Rio de Janeiro as the capital of Brazif in 1960. Brasilia has been carefully planned for modern living. Its wide roads, which can take fourteen lanes of traffic, have been kept away from living areas. Children do not have to cross busy streets to go to school. Housewives can visit-shopping centres on foot, for in these specially designed living areas, cars are unnecessary. At first, the government had great difficulty in persuading people to leave Rio and to settle in Brasilia. Since 1960, however, the population has been growing all the time. Brasilia has quickly established itself as the capital of the country. The idea to have the capital moved so far inland will have a great effect on the future of Brazil. Lesson91 Three men in a basket 三人同篮 A pilot noticed a balloon which seemed to be making for a Royal Air Force Station nearby. He informed the station at once, but no one there was able to explain the mystery. The officer in the control tower was very angry when he heard the news, because balloons can be a great danger to aircraft. He said that someone might by spying on the station and the pilot was ordered to keep track of the strange object. The pilot managed to circle the balloon for some time. He could make out three men in a basket under it and one of them was holding field-glasses. When the balloon was over the station, the pilot saw one of the men taking photographs. Soon afterwards, the balloon began to descend and it landed near an airfield. The police were called in, but they could not arrest anyone, for the basket contained two Members of Parliament and the Commanding Officer of the station! As the Commanding Officer explained later, one half of the station did not know what the other half was doing ! Lesson92 Asking for trouble 自找麻烦 It must have been about two in the morning when I returned home. I tried to wake up my wife by ringing the door-bell, but she was fast asleep, so I got a ladder from the shed in the garden, put it against the wall, and began climbing towards the bedroom window. I was almost there when a sarcastic voice below said,' I don't think the windows need cleaning at this time of the night.' I looked down and nearly fell off the ladder when I saw a policeman. I immediately regretted answering in the way I did, but I said, 'I enjoy cleaning windows at night.' 'So do I,' answered the policeman in the same tone. 'Excuse my interrupting you. I hate to interrupt a man when he's busy working, but would you mind coming with me to the station ?' 'Well, I'd prefer to stay here,' I said. 'You see, I've forgotten my key.' 'Your what ?' he called. 'My key,' I shouted.' Fortunately, the shouting woke up my wife who opened the window just as the policeman had started to climb towards me. Lesson93 A noble gift 崇高的礼物 One of the most famous monuments in the world, the Statue of Liberty, was presented to the United States of America in the nineteenth century by the people of France. The great statue, which was designed by the sculptor Auguste Bartholdi, took ten years to complete. The actual figure was made of copper supported by a metal framework which had been especially constructed by Eiffel. Before it could be transported to the United States, a site had to be found for it and a pedestal had to be built. The site chosen was an island at the entrance of New York Harbour. By 1884, a statue which was 151 feet tall, had been erected in Paris. The following year, it was taken to pieces and sent to America. By the end of October 1886, the statue had been put together again and it was officially presented to the American people by Bartholdi. Ever since then, the great monument has been a symbol of liberty for the millions of people who have passed through New York Harbour to make their homes in America. Lesson94 Future champions 未来的冠军 Experiments have proved that children can be instructed in swimming at a very early age. At a special swimming pool in Los Angeles, children become expert at holding their breath under water even before they can walk. Babies of two months old do not appear to be reluctant to enter the water, It is not long before they are so accustomed to swimming that they can pick up weights from the floor of the pool. A game that is very popular with these young swimmers is the underwater tricycle race. Tricycles are lined up on the floor of the pool seven feet under water. The children compete against each other to reach the other end of the pool. Many pedal their tricycles, but most of them prefer to push or drag them. Some children can cover the whole length of the pool without coming up for breath even once. Whether they will ever become future Olympic champions, only time will tell. Meanwhile, they should encourage those among us who cannot swim five yards before they are gasping for air. Lesson95 A fantasy 纯属虚构 When the Ambassador of Escalopia returned home for lunch, his wife got a shock. He looked pale and his clothes were in a frightful state. 'What has happened ?' she asked. 'How did your clothes get into such a mess ?' 'A fire-extinguisher, my dear,' answered the Ambassador drily. 'University students set the Embassy on fire this morning.' 'Good heavens!' exclaimed his wife. 'And where were you at the time ?' 'I was in my office as usual,' answered the Ambassador. 'The fire broke out in the basement. I went down immediately. of course, and that fool, Horst, aimed a fire-extinguisher at me. He thought I was on fire. I must definitely get that fellow posted.' The Ambassador's wife went on asking questions, when she suddenly noticed a big hole in her husband's hat. 'And how can you explain that ?' she asked. 'Oh, that,' said the Ambassador. 'Someone fired a shot through my office window. Accurate, don't you think ? Fortunately, I wasn't wearing it at the time. If I had been, I would not have been able to get home for lunch.' Lesson96 The dead return 亡灵返乡 A Festival for the Dead is held once a year in Japan. This festival is a cheerful occasion, for on this day, the dead are said to return to their homes and they are welcomed by the living. As they are expected to be hungry after their long journey, food is laid out for them. Specially-made lanterns are hung outside each house to help the dead to find their way. All night long, people dance and sing. In the early morning, the food that had been laid out for the dead is thrown into a river or into the sea as it is considered unlucky for anyone living to eat it. In towns that are near the sea, the tiny lanterns which had been hung in the streets the night before, are placed into the water when the festival is over. Thousands of lanterns slowly drift out to sea guiding the dead on their return journey to the other world. This is a moving spectacle, for crowds of people stand on the shore watching the lanterns drifting away until they can be seen no more.
目 录
第一章 总 论 3
1.1 项目名称 3
1.2 项目投资单位与联合开发单位 3
1.3 报告编制依据 3
1.4 报告研究内容 3
1.5 建设地点及基地占地 4
1.6 建设内容及规模 4
1.7 投资估算 5
1.8 报告研究结论及建议 5
第二章 项目背景及必要性 7
2.1 项目建设背景 7
2.2 项目建设的必要性 10
第三章 市场分析 12
3.1 梅花鹿及鹿产品市场现状分析 12
3.2 梅花鹿国内外市场发展现状与趋势 12
3.3 梅花鹿市场营销策略 13
3.4 市场风险分析 16
第四章 建设地址和建设条件 17
4.1建设地址 17
4.2 区域概况 17
第五章 项目建设方案 19
5.1 建设任务和规模 19
5.2 建设规划和布局 20
5.3生产技术方案及工艺流程 20
5.4 项目建设标准和具体建设内容 22
5.5 项目实施进度 25
第六章 投资概算与资金来源 27
6.1投资概算依据 27
6.2 投资概算 27
6.3资金来源 27
6.4 资金使用和管理 28
第七章 财务评价 29
7.1财务评价依据 29
7.2销售收入、销售税金及附加估算 29
7.3总成本经营成本估算 29
7.4财务效益分析 30
7.5不确定性分析 30
7.6财务评价结论 32
第八章 环境影响评价 33
8.1环境影响 33
8.2环境保护与治理措施 33
8.3评价与审批 34
第九章 产业经营与农民增收效果评价 35
9.1农业产业化经营 35
9.2农民增收农业增效评价 36
9.3其他影响评价 38
第十章 项目组织与管理 37
10.1组织机构与职能化分 37
10.2项目经营管理模式 38
10.3 经营管理措施 38
10.4 技术培训 39
10.5 劳动保护与安全卫生 39
第十一章 结论与建议 41
11.1可行性研究结论 41
11.2问题与建议 41
come. The only funny things we heard that evening came from the advertiser at the beginning of the programme. He was obviously very nervous and for some minutes stood awkwardly before the microphone. As soon as he opened his mouth, everyone burst out laughing. We all know what the poor man should have said, but what he actually said was: 'This is the Poo and Ee Seed Bird Company. Good ladies, evening and gentlemen !' lesson90 Whats for supper ？ 晚餐吃什么？ Though Brazil is one of the richest countries in the world, much of it has not yet been developed. It was mainly for this reason that the Brazilian government decided to have a new city built 600 miles north-west of Rio de Janeiro. Designed by the great architect Lucio Costa, the new city, Brasilia, replaced Rio de Janeiro as the capital of Brazif in 1960. Brasilia has been carefully planned for modern living. Its wide roads, which can take fourteen lanes of traffic, have been kept away from living areas. Children do not have to cross busy streets to go to school. Housewives can visit-shopping centres on foot, for in these specially designed living areas, cars are unnecessary. At first, the government had great difficulty in persuading people to leave Rio and to settle in Brasilia. Since 1960, however, the population has been growing all the time. Brasilia has quickly established itself as the capital of the country. The idea to have the capital moved so far inland will have a great effect on the future of Brazil. Lesson91 Three men in a basket 三人同篮 A pilot noticed a balloon which seemed to be making for a Royal Air Force Station nearby. He informed the station at once, but no one there was able to explain the mystery. The officer in the control tower was very angry when he heard the news, because balloons can be a great danger to aircraft. He said that someone might by spying on the station and the pilot was ordered to keep track of the strange object. The pilot managed to circle the balloon for some time. He could make out three men in a basket under it and one of them was holding field-glasses. When the balloon was over the station, the pilot saw one of the men taking photographs. Soon afterwards, the balloon began to descend and it landed near an airfield. The police were called in, but they could not arrest anyone, for the basket contained two Members of Parliament and the Commanding Officer of the station! As the Commanding Officer explained later, one half of the station did not know what the other half was doing ! Lesson92 Asking for trouble 自找麻烦 It must have been about two in the morning when I returned home. I tried to wake up my wife by ringing the door-bell, but she was fast asleep, so I got a ladder from the shed in the garden, put it against the wall, and began climbing towards the bedroom window. I was almost there when a sarcastic voice below said,' I don't think the windows need cleaning at this time of the night.' I looked down and nearly fell off the ladder when I saw a policeman. I immediately regretted answering in the way I did, but I said, 'I enjoy cleaning windows at night.' 'So do I,' answered the policeman in the same tone. 'Excuse my interrupting you. I hate to interrupt a man when he's busy working, but would you mind coming with me to the station ?' 'Well, I'd prefer to stay here,' I said. 'You see, I've forgotten my key.' 'Your what ?' he called. 'My key,' I shouted.' Fortunately, the shouting woke up my wife who opened the window just as the policeman had started to climb towards me. Lesson93 A noble gift 崇高的礼物 One of the most famous monuments in the world, the Statue of Liberty, was presented to the United States of America in the nineteenth century by the people of France. The great statue, which was designed by the sculptor Auguste Bartholdi, took ten years to complete. The actual figure was made of copper supported by a metal framework which had been especially constructed by Eiffel. Before it could be transported to the United States, a site had to be found for it and a pedestal had to be built. The site chosen was an island at the entrance of New York Harbour. By 1884, a statue which was 151 feet tall, had been erected in Paris. The following year, it was taken to pieces and sent to America. By the end of October 1886, the statue had been put together again and it was officially presented to the American people by Bartholdi. Ever since then, the great monument has been a symbol of liberty for the millions of people who have passed through New York Harbour to make their homes in America. Lesson94 Future champions 未来的冠军 Experiments have proved that children can be instructed in swimming at a very early age. At a special swimming pool in Los Angeles, children become expert at holding their breath under water even before they can walk. Babies of two months old do not appear to be reluctant to enter the water, It is not long before they are so accustomed to swimming that they can pick up weights from the floor of the pool. A game that is very popular with these young swimmers is the underwater tricycle race. Tricycles are lined up on the floor of the pool seven feet under water. The children compete against each other to reach the other end of the pool. Many pedal their tricycles, but most of them prefer to push or drag them. Some children can cover the whole length of the pool without coming up for breath even once. Whether they will ever become future Olympic champions, only time will tell. Meanwhile, they should encourage those among us who cannot swim five yards before they are gasping for air. Lesson95 A fantasy 纯属虚构 When the Ambassador of Escalopia returned home for lunch, his wife got a shock. He looked pale and his clothes were in a frightful state. 'What has happened ?' she asked. 'How did your clothes get into such a mess ?' 'A fire-extinguisher, my dear,' answered the Ambassador drily. 'University students set the Embassy on fire this morning.' 'Good heavens!' exclaimed his wife. 'And where were you at the time ?' 'I was in my office as usual,' answered the Ambassador. 'The fire broke out in the basement. I went down immediately. of course, and that fool, Horst, aimed a fire-extinguisher at me. He thought I was on fire. I must definitely get that fellow posted.' The Ambassador's wife went on asking questions, when she suddenly noticed a big hole in her husband's hat. 'And how can you explain that ?' she
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