世纪商务英语阅读四版基础篇2Unit5市公开课一等奖百校联赛特等奖课件.pptx

CENTURY BUSINESS ENGLISH大连理工大学出版社大连理工大学出版社阅读教程（基础篇阅读教程（基础篇2 2）（第四版）（第四版）世纪商务英语世纪商务英语 主编：王洗薇主编：王洗薇第1页Unit Five Human ResourcesM大连理工大学出版社大连理工大学出版社第2页大连理工大学出版社大连理工大学出版社Human Resources Management Human Resources Management(HRM)performs a large number of tasks in order to make the organization run smoothly.Training of employees and a fair compensation plan play two important roles.Without them,employees will become unsatisfied and leave the company.第3页大连理工大学出版社大连理工大学出版社Human Resources Management Undoubtedly,recruitment of employees directly influences the efficiency of an organization.So,during the recruiting process,preparations for interview questions and a formal interview should be done seriously.In addition to HR content,you are going to learn more about skimming in this unit.第4页大连理工大学出版社大连理工大学出版社Human Resources ManagementReading Skill FocusWords and ExpressionsPractical ReadingComprehensive Reading第5页大连理工大学出版社大连理工大学出版社Reading Skill FocusSkimming(2)Since you have known the difference between“scanning”and“skimming”as well as the general idea of“skimming”,you need to sharpen your skills!Remember:1.Read only the first and the last paragraphs.第6页大连理工大学出版社大连理工大学出版社Reading Skill Focus Generally,a writers opinion or attitude will be presented in the first paragraph,andemphasized again or just restated in the last paragraph.Sometimes the writer may draw aconclusion in the last paragraph.By reading the first paragraph,or sometimes both the first and the last paragraphs,you may become very clear about what is focused on in the writing.第7页大连理工大学出版社大连理工大学出版社Reading Skill Focus2.Read only the first sentence of each paragraph.When reading business reports or articles,you may need just to know a brief idea about them,and sometimes you just dont have to read the literature completely.Then reading the first sentence of each paragraph will be helpful enough for you to grip quite well the main idea,for the first sentence of each paragraph could convey a lot of important information about the subject.第8页大连理工大学出版社大连理工大学出版社Reading Skill Focus 3.Search for some key words and phrases.Some special words may be very sensitive to people in some cases.Under such circumstances,skimming some words or phrases becomes very practical.When skimming,your eyes begin to slide down a column of words,names or figures;you are vaguely aware of other words;you react positively only when the right one comes along.第9页大连理工大学出版社大连理工大学出版社Reading Skill FocusAGuided PracticeSample 1 Read the following passage quickly and choose the best answer for the question that follow.The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.第10页大连理工大学出版社大连理工大学出版社Reading Skill Focus Sometimes advertising is intentionally misleading.A few years ago a brand of bread was offered to dieters(节食者)with the message that there were fewer calories in every slice.It turned out that the bread was not dietetic（特定饮食,营养），but just regular bread.第11页大连理工大学出版社大连理工大学出版社Reading Skill Focus On the positive side，emotional appeals may respond to a consumers real concerns.Consider fire insurance.Fire insurance may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.第12页大连理工大学出版社大连理工大学出版社Reading Skill Focus The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people.If consumers consider the quality of the insurance plans as well as the message in the ads，they will benefit from the advertising.第13页大连理工大学出版社大连理工大学出版社Reading Skill Focus Each consumer must evaluate her or his own situation.Are the benefits of the product important enough to justify buying it?Advertising is intended to appeal to consumers，but it does not force them to buy the product.Consumers still control the final buying decision.第14页大连理工大学出版社大连理工大学出版社Reading Skill FocusThe passage is mainly about_.A.ways to make a wise buying decisionB.ways to protect the interests of the consumersC.the positive and negative aspects of advertisingD.the function of advertisements in promoting sales阅读每一段第一句，经过归纳总结，能够得出选项C是正确答案。第15页大连理工大学出版社大连理工大学出版社Reading Skill FocusSample 2 Read the following paragraphs quickly and choose the most suitable headings for paragraphs 1-4.Therere more headings than you will need.List of Headings1.Enjoying Music2.Student Activities3.Entertainment4.Sport第16页大连理工大学出版社大连理工大学出版社Reading Skill FocusParagraph 1 Most students become involved in activities organized by the Unions societies and committees.Over 140 groups provide for academic,national,religious,political and other recreational interests.第17页大连理工大学出版社大连理工大学出版社Reading Skill Focus Every fortnight,for example,students produce Steel Press,which is one of the countrys leading student newspapers,the Arts Council organizes regular exhibitions in the Unions Gallery,and the Theatre Company stages several productions each year in the Drama Studio,which is recognized as one of the best-equipped university theatres.划线部分是主题句，由此能够判断这段主题是2.Student Activities。第18页大连理工大学出版社大连理工大学出版社Reading Skill Focus There are almost 60 Union sports clubs,providing a wide range of sporting opportunities.In addition to the traditional sports,there is a chance to take up activities such as hang-gliding,korfball or snowboarding.The clubs offer opportunities for competitive sport at the highest level,as well as participation for the fun of it.Paragraph 2 划线部分是主题句，由此能够判断本段主题是sports clubs 和sporting opportunities，由此能够判断这段主题是4.Sport第19页大连理工大学出版社大连理工大学出版社Reading Skill FocusParagraph 3 The Union has established the Octagon Centre as a major venue on the national circuitfor the very best in live music.A varied program offers the latest bands，together with jazz，rock and comedy.A range of other venues includes“The Foundry”，a popular nightclub，and rooms for private parties.The Union also has its own cinema，which screens four films each week.划线部分是本段关键词,由此能够判断本段主题是3.Entertainment第20页大连理工大学出版社大连理工大学出版社Reading Skill FocusB.Challenge YourselfChallenge 1 Read the following passage quickly and choose the best answer for the questions that follow.It is,as everyone agrees,a huge task that the child performs when he learns to speak,and the fact that he does so in so short a period of time challenges explanation.第21页大连理工大学出版社大连理工大学出版社Reading Skill FocusLanguage learning begins with listening.Individual children vary greatly in the amount of listening they do before they start speaking,and late starters are often long listeners.Most children will“obey”spoken instructions some time before they can speak,though the word obey is hardly accurate as a description of the eager and delighted cooperation usually shown by the child.Before they can speak,many children will ask questions by gesture and bymaking questioning noises.第22页大连理工大学出版社大连理工大学出版社Reading Skill Focus Any attempt to trace the development from the noises babies make to their first spoken words leads to considerable difficulties.It is agreed that they enjoy making noises,and during the first few months one or two noises sort themselves out as particularly indicative of delight,distress,sociability,and so on.第23页大连理工大学出版社大连理工大学出版社Reading Skill Focus But since these can not be said to show the babys intention to communicate,they can hardly be regarded as early forms of language.It is agreed,too,that from about three months they play with sounds for enjoyment,and that by six months they are able to add new sounds to their repertoire(能发出全部声音).第24页大连理工大学出版社大连理工大学出版社Reading Skill Focus This self-imitation leads on to deliberate(有意识)imitation of sounds made or words spoken to them by other people.The problem then arises as to the point at which one can say that these imitations can be considered as speech.第25页大连理工大学出版社大连理工大学出版社Reading Skill Focus1.The authors purpose in writing the second paragraph is to show that children _.A.usually obey without asking questionsB.are passive in the process of learning to speakC.are born cooperativeD.learn to speak by listening()D第26页大连理工大学出版社大连理工大学出版社Reading Skill Focus2.The third paragraph is mainly about _.A.the development of babiesearly forms of languageB.the difficulties of babies in learning to speakC.babiesstrong desire to communicateD.babiesintention to communicate()A第27页大连理工大学出版社大连理工大学出版社Reading Skill Focus3.The best title for this passage would be _.A.How Babies Learn to SpeakB.Early Forms of LanguageC.A Huge Task for ChildrenD.Noise Making and Language Learning()A第28页大连理工大学出版社大连理工大学出版社Reading Skill FocusChallenge 2 Read the following paragraphs quickly and choose the most suitable headings for paragraphs 1-4 from the following list of headings.There are more headings than you will need.List of Headings1.Female Students2.Advice and Support3.Community Involvement4.Representation5.Meeting Every Need 6.Services and Facilities第29页大连理工大学出版社大连理工大学出版社Reading Skill FocusParagraph 1 The Unions services include a range of bars and food outlets,including a continentalcafe bar,as well as two local pubs.There is a shop,travel agency,printing service andlaunderette.第30页大连理工大学出版社大连理工大学出版社Reading Skill Focus All these services offer good value and quality as well as generating funds to support other student activities.The Union Building also houses banks and other retailservices,together with rooms to meet,study and relax.第31页大连理工大学出版社大连理工大学出版社Reading Skill FocusParagraph 2 Representatives appointed by the Union sit on most of the main University committeesto put forward student views.There are also hundreds of students elected to serve ondepartmental and faculty committees,who receive support and training from the Union.Student views are also represented to local organizations,and nationally through the National Union of Students.第32页大连理工大学出版社大连理工大学出版社Reading Skill FocusParagraph 3 A team of experienced staff in the Unions Student Advice Centre handles more than20,000 enquiries each year on grants,housing and other welfare matters.Specialist advisers deal with the problems of international,postgraduates and mature students.Information is published on a wide range of issues,and a student-run information and listening service isprovided throughout the night.第33页大连理工大学出版社大连理工大学出版社Reading Skill FocusParagraph 4 The Union encourages students to play a full part in the life of the city.Many areinvolved in Student Community Action,which organizes projects with children,people withdisabilities,the elderly,the homeless and other groups.第34页大连理工大学出版社大连理工大学出版社Reading Skill Focus The Conversation Volunteers organize a range of activities in the city and the Peak District,and the Charities Appeal raises money for local and national charities through a variety of events.第35页大连理工大学出版社大连理工大学出版社Comprehensive ReadingText AWhat Does the HR Department Do?Suggested Reading Time:8.5 min.1.The Human Resources Department does a variety of jobs.Some of them are important while others are essential.The following tasks are those carried out on routine.on routine常规性地，通例地译文译文人力资源部推行各种职能，其中一些很主要，另一些则必不可少。下面列出就是部分常规性工作 第36页大连理工大学出版社大连理工大学出版社Comprehensive ReadingTraining and Development 2.In a knowledge-based organization,all staff must obtain new skills and knowledge to meet the changing requirements of their present jobs or for career development purposes.译文译文对于一个不停更新知识以寻求发展企业，全部员工都必须取得新技能和知识以适应当前不停改变工作要求或到达本身事业发展目标 第37页大连理工大学出版社大连理工大学出版社Comprehensive Reading An organization has to invest in proper training for its staff in order to keep pace with the development of technology and knowledge needed.The staff can accomplish the organizations tasks and goals well at their best.accomplish 完成译文译文所以，为了与所需技术和知识发展保持同时，企业必须出资对其员工进行适当培训，从而使员工具备最正确工作状态，圆满完成企业任务和目标 第38页大连理工大学出版社大连理工大学出版社Comprehensive Reading 3.Training is one element of a comprehensive personnel management system Adequate investment in training to maintain and improve its human capital is a key strategic goal of the organization.译文译文培训是完整人事管理系统一个组成部分。在培训方面投入足够资金，维持和提升人力资本，是企业一个主要战略目标 第39页大连理工大学出版社大连理工大学出版社Comprehensive ReadingPlanning Financial Compensation 4.A fair compensation plan for employees is important.Wages and salaries stand for a considerable part of an organizations expenses.If they are priced excessively,the cost of an organizations products may become too high to be competitive in the market.译文译文给员工公平酬劳是至关主要。周薪和月薪在企业支出中占有相当分量。假如给员工开价过高，企业产品成本就会过高而在市场中失去竞争力 第40页大连理工大学出版社大连理工大学出版社Comprehensive Reading Nevertheless,inadequate financial compensation may influence employees attitude to work.Without fair payment,employees will become unsatisfied and may leave the organization.译文译文然而，酬劳不足又会影响到员工对工作态度。没有公平酬劳，员工就会感到不满，就有可能离开企业 第41页大连理工大学出版社大连理工大学出版社Comprehensive Reading 5.A compensation plan deals with evaluating the relevant value of all jobs within the organization.Meanwhile,employeesefforts should also be put into consideration.译文译文酬劳方案包括对企业内部全部工作相关价值进行评定，同时，还要考虑员工努力程度 relevant 相关,对应第42页大连理工大学出版社大连理工大学出版社Comprehensive Reading Compensation for a specific job is typicallydetermined through a wage/salary study.It is concerned with job evaluations,rates paid by competitors,cost of living,law and the organizations ability to pay.译文译文某一个特定工作酬劳要经过专门周薪/月薪研究才能决定。它包括工作评价、竞争者支付为了与所需技术和知识发展保持同时，企业出资对其员工进行适当培训、生活成本、相关法律以及企业支付能力。特定工作范围内员工酬劳取决于工作酬劳和员工生产力 第43页大连理工大学出版社大连理工大学出版社Comprehensive ReadingPromoting and Transferring 6.A promotion is a rise,or vertical movement within an organization to a position with more power,responsibility,and salary.In some companies,senioritythe length of time a person has been with the companyis the focus in determining who should be promoted.promotion 提拔.晋升译文译文晋升即为上升，是在企业内部转向一个权力更大、责任更大、薪水更高职位垂直移动。在一些企业里，资历员工在企业年限往往成为决定谁将被提升关键原因 第44页大连理工大学出版社大连理工大学出版社Comprehensive Reading Most managers prefer to base promotion on advantages.They base promotion onseniority only when they have employees with equal qualifications.However,good performance at one job gets no guarantee of good performance at another.译文译文大多数经理偏爱依据优势来决定晋升。他们只有在（两名）员工具备相同资质情况下，才按照资历（来决定谁）晋升。然而，在某一个工作岗位有好表现不能确保在另一个工作岗位也会有好表现 第45页大连理工大学出版社大连理工大学出版社Comprehensive Reading An employee who is skillful at mechanics may be unskillful at communication and management as a supervisor.If this employee is promoted，the organization would lose a good mechanic and get a lower-level supervisor.In such a case，the employees rewards should be in some form other than a promotion.译文译文一位精通机械员工，可能作为管理人员，却在交际和管理方面一窍不通。假如提拔了这位员工，那么，企业就失去了一名好机械师而得到一位低水平管理员。在这种情况下，应该经过其它形式奖励该员工而不应该提拔他 第46页大连理工大学出版社大连理工大学出版社Comprehensive Reading 7.A transfer is a horizontal move from one job to another within a company.Transfers allow workers to obtain new skills or to find a newposition within an organization when their old position has been removed because of automation，decreased sales or some other factors.译文译文调动是企业内部从一个工种转向另一个工种水平移动。被调动员工基本上还是保留在原有工资和工作水平之上。当企业中老职位因为自动化、销售下降或其它一些原因而被取消时，调动使员工能够取得新技能或找到新岗位 第47页大连理工大学出版社大连理工大学出版社