某喷墨打印机媒体监测数据表.doc

内容为网络收集 仅供参考一 平面广告研究部分(硬广告)表 2004年7月平面广告总量投入单位：万元品牌费用百分比排名次数百分比排名EPSON209.4350.86%1 3923.08%2CANON128.3031.16%2 2715.98%3联想69.1716.80%3 9757.40%1SAMSUNG4.451.08%4 31.78%4方正0.410.10%5 31.78%4其它00/00%/合计411.76100%/169100%/表2 平面广告媒体类型（费用）分布单位：万元媒体名称专业行业大众合计品牌费用次数费用次数费用次数费用次数EPSON34.281019.537155.6222209.4339CANON41.85914.60471.8614128.3027联想32.08394.36732.735169.1797SAMSUNG1.512002.9414.453方正0.1720.241000.413其它00000000合计109.886238.7419263.1588411.76169表3 各品牌平面广告类别（费用）分布单位：万元广告类别产品广告形象广告促销广告合计品牌费用次数费用次数费用次数费用次数EPSON209.35380.09100209.4339CANON127.8325000.482128.3027联想20.72360048.466169.1797SAMSUNG4.45300004.453方正0.41300000.413其它00000000合计362.751050.09148.9363411.76169表4 各品牌平面广告投入区域（费用）分布单位：万元区域川渝福建广东黑吉湖北晋蒙京津冀辽宁全国山东上海苏皖西北湘赣云贵浙江合计爱普生10052.7300049.651.4967.07022.10006.4000209.43佳能6.05020.34000.605.606.0055.371.2016.865.594.88005.83128.30联想7.211.189.733.5100.520.890.3936.322.801.351.530.861.200.830.8769.17三星000000001.5102.94000004.45方正0000.040.1300000.240000000.41其它00000000000000000合计23.251.1882.803.550.131.1256.137.88160.264.2443.257.125.737.600.836.70411.76二、平面传播研究部分(软广告)表5 2004年7月各品牌软广告分布品牌名称字数百分比排名文章篇数百分比排名EPSON5972927.53%19740.93%1CANON3275215.09%24619.41%2HP2906013.39%32610.97%3联想169847.83%4187.59%4LEXMARK30961.43%583.38%5SAMSUNG7920.36%620.84%6其它7457934.37%/4016.88%/合计216992100%/237100%/表6 各品牌软广告投入媒体类型分布媒体性质专业行业大众合计品牌名称字数篇数字数篇数字数篇数字数篇数EPSON328244972691319636355972997CANON2027226480212000183275246HP213641754564224052906026联想123561235363109231698418LEXMARK248062641352130968SAMSUNG44010035217922其它47675244824322080137457940合计13741113521829265775276216992237表7 平面广告文章类别字数分布广告类别产品信息行业动态市场及公关活动企业动态合计品牌名称字数篇数字数篇数字数篇数字数篇数字数篇数EPSON416256100174403466425972997CANON2915241003320328023275246HP26168230028923002906026联想14616110023687001698418LEXMARK3096800000030968SAMSUNG79220000007922其它1264473171350014417457940合计1167131507317135260204710885216992237表8 各品牌软广告区域分布情况大区川渝福建广东河南黑吉湖北海外晋蒙京津冀辽宁全国山东上海深桂苏皖西北湘赣新疆云贵浙江合计EPSON334430205108001928336120086421322272505108031681960430801536299259729佳能65920703267206400246401289616883200032007040032752HP1948019520000035202480800000000029060联想1260099212200000001265619646020000000016984利盟768019200000352017840000000003096三星000000003520440000000000792其它38750691207216504480123253045282218436800499229766928145604032228074579合计177873020221881892721624968162432968826609749355645888519261449208576470455685272216992表9 各品牌软广告媒体（信息条数）选择情况品牌EPSONCANONHP联想利盟三星其它合计计算机世界5231112政府采购信息报44新概念电脑11125电脑商情报24211111CAD/CAM与制造业信息化11新京报1111116电脑112数字生活44电脑商情报-甘肃版22电脑商情报-山东版213电脑商情报-广西版112中国计算机报1121117中国计算机用户224电脑商情报-吉林版11电脑报632112新快报23117广州日报232119电脑高手1113个人电脑213电脑商情报-贵州版11电脑爱好者123电脑采购周刊112电脑商情报-浙江版33电脑商情报-湖南版33大众科技报22电脑商情报-广东版1214苏州日报112数码精品世界22厦门日报11E时代周报11其它581878321115合计974626188240237