出口援助OUTCOME2.doc

D4X6 35 Sources of Export AssistanceCANDIDATE NAMEHe ZhaoxingCANDIDATE NUMBER115472356CLASS2010Global Trade & BusinessTUTORZhu Xuan DATE:2013-4-21Contents1. Introduction32. Research plans and overseas contracts would benefit from government assistance.33. Razor and its manufacturing contract for overseas distributors.34. Identify the sources of assistance.35. How the organization would monitor the cost effectivenes.46. Conclusion47. Reference5IntroductionThe report is about helping FLYCO company export the Razor to England market. In this report, the government assistance would be identified, the Razor sale and its position would be introduced, some source of assistance would be involved and monitor of effectiveness also mentioned in the last.Research plans and overseas contracts would benefit from government assistanceWhen export our products, many export activity would benefit from government assistance. At first, marketing plans which is a comprehensive blueprint which outlines an organizations overall marketing efforts. Second, new product development is the complete process of bringing a new product to market. Third, market expansion is developing the new market from the original one. Fourth, long term corporate plans means that the seller and buyer sign a contract in the future more than 5 years.Some production activities also can get assistance from government. Such as, the manufacturing contracts for overseas distributors. In order to produce more products and save transportation fee, the company would choose overseas distributors to produce their products.Razor and its manufacturing contract for overseas distributorsThe sale turnover of FLYCO Razor is 2.3 billion Yuan in the year 2010. Nowadays, FLYCO has deployed more than 300 cities across the country management outlets, more than 20000 sales terminals, including promoters are made by FLYCO their training, so that the terminal control in own hand. Whats more, in overseas markets, FLYCO with the design concept of fashion, contracted, science and technology and the strict perfect quality control system, good quality, beautiful appearance, faster innovation, excellent service, won the praise of customers at home and abroad, and exported to the European Union, Japan, the United States, Russia, more than 30 countries and regions. The manufacturing contracts for overseas distributors can get some assistance from government. FLYCO can inquiry the available information from government. At first, finding overseas agent and distributor who look for FLYCO to sign a contract. Second, Openings for manufacture under license, joint ventures, or opportunities to cooperate in production, management, finance, investment or distribution. Third, providing details of agreements proposed or approved by the multilateral funding agency. Identify the sources of assistanceFirst, attending trade fairs. A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either Public or Trade Only. A few fairs are hybrids of the two; one example is the Reed Exhibitions Limited, which is trade-only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 10,000 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events. FLYCO company can go to these exhibit show their product to the overseas markets.Second, visits to potential markets. FLYCO company should do some market research in the potential markets. When do these research some secondary data can be provided by the relative government.Third, assistance with research. Government has many information about the market. We can search the web site of Ministry of finance to get useful information. Fourth,assistance with translation. We can use the public transportation. For example, Federal Express.Fifth, assistance with promotion. We sign a contract with the government and promotion our products.How the organization would monitor the cost effectivenessThe organization would monitor the cost effectiveness of the assistance received from trade service organizations by sales,profits,level of expertise/assistance,market share gained,number of contacts yielded and quality of information gained. It is obvious that the higher the sales, the more effectiveness the organization would be. The profit, level of expertise, market share and so on are the same to sales.ConclusionThe report is about analysising main government assistance, and what assistance FLYCO company can get, and how to monitor the cost effectiveness of the assistance. Directors can get some help to export the Razor to England according to the above anlysis and explanation.ReferenceSmith,A. (1876). Marketing. Available: http:/en.wikipedia.org/wiki/Marketing_plan#References. Last accessed 11th Apr 2013.John Stuart Mill . (1678). New product development. Available: http:/en.wikipedia.org/wiki/New_product_development. Last accessed 6th Feb 2013.John Stuart Mill . (1574). trade fairs. Available: http:/en.wikipedia.org/wiki/Trade_fairs. Last accessed 28th Feb 20135