北大纵横内部通用咨询报告图表模板(-202).ppt

标题客户名 客户所在地日期此报告仅供客户内部使用。未经蓝程咨询公司的书面许可，其它任何机构或个人不得擅自传阅、引用或复制。本文只提供演示文稿纲要，需辅助以口头讲解和叙述。2 0 0 2客户企标2024/5/222024/5/22周三周三12使用指引本工具文档包含了最常用的一些图表以帮助我们更为方便快捷地制作PowerPoint文件在应用这些图表之前，你需要首先在你所做的文档里应用蓝程的PPT模版，那么所有蓝程的报告文档可以统一模式如果你需要在你的演示中应用某图表，只需复制该图表在你的文档中，然后修改。一般有两种复制方法:在普通视图下，按 Ctrl-A选择所有对象，复制，然后切换到新文档中粘贴在幻灯片浏览视图下，选择你要复制的幻灯片单页，然后复制、粘贴到新的文档里，当然也是在浏览模式下2024/5/222024/5/22周三周三23使用指引标题和正文在模版中已经预设，所以你只需要应用即可。应用时选择菜单中格式 中的幻灯片版式。你即可选择你需要的版式，再填入文字按增加缩进量，文字缩进一级后字体大小和粗细或项目符号会自动改变行间距也是预设的，不要按两次回车以增加行间距记住，复制是最有效而准确的方式将一个对象的格式应用到另一个上。所以如果你要插入一个新的对象如文本框，并且对格式不那么确定，请从工具文档中复制2024/5/222024/5/22周三周三34使用指引一些“要”和“不要”不要在按照文本自动调整格式下输入文本，在编辑时会很难调整文本中排列间隔不要用空格，而用tab键：不要在一个文本框中输入太多的文本，以后将很难修改格式12The upper triangle controls the indentation of the first line of a paragraphThe bottom triangle controls the indentation of the second and the consequent line of a paragraphThese triangles control the level 2 textTable markTable mark controller2024/5/222024/5/22周三周三45定制你的工具栏可以显著提高制作速度在菜单中选择工具栏定制，将出现如下的对话框，选择其中常用的图标置于桌面的工具栏上：Rotate toolsPick up and apply formatGroup and ungroupOrder toolsColor toolsIndent toolsChange Font Size Font FormattingZoomBulletsRulerText Align ToolsFontFont SizeMost Frequently Used ShapesNew Text BoxLine Formatting ToolsShadow ToolsAlign Tools使用指引2024/5/222024/5/22周三周三56以下的快捷键都是在左手操作的，当你右手使用鼠标时这些快捷键将极为方便。请经常使用以便记住：Ctrl-C:复制Ctrl-X:剪切Ctrl-V:粘贴Ctrl-S:保存Ctrl-A:全选Ctrl-Z:撤销Ctrl-D:复写用鼠标移动对象十分方便。但是需要垂直或水平移动的时候可同时按住Shift键如果你需要复制对象到指定地方，按住Ctrl移动即可复制。同时按 Ctrl 和 Shif可以使复制的对象和原对象垂直或水平使用指引2024/5/222024/5/22周三周三67移动鼠标以选中对象。但是当对象没有填充内容是只有点中边框才能选中，而边框又不易看到。所以除了矩阵和表格一般可将对象填充颜色设为白色如果想选中分散的对象，按住 Shift 键然后选中一个一个对象按住鼠标左键拖动覆盖住你想选择的多个对象，你能选中拖动区域内所有的对象。结合Shift键可以十分方便地选中一些小的或隐藏的对象快捷键 Ctrl-A 可使你选中幻灯片中所有的对象或者文本框中所有的文本按住 shift 击中文本框的任一部分，你便能选中整个文本框在文本框中，按击鼠标左键三次可选中整个段落；两次选中词或词组。使用指引2024/5/222024/5/22周三周三78Project name or document title(max.two lines)Type of document Client name(max.two lines)Location,date of presentation(month day,year)Project name or document title|Date(month day,year)2024/5/222024/5/22周三周三89This document was created for the exclusive use of our clients.It is not complete unless supported by the underlying detailed analyses and oral presentation.It must not be passed on to third parties except with the explicit prior consent of RittenHouse&Partners.ContentPageA.Chapter?1.Sub chapter?1.1Section?B.Chapter?1.Sub chapter?1.1Section?C.Chapter?1.Sub chapter?1.1Section?2024/5/222024/5/22周三周三9A.Chapter page(after chapter point:4 space bars)2024/5/222024/5/22周三周三1011 Action/reaction2024/5/222024/5/22周三周三1112Action/reaction2024/5/222024/5/22周三周三1213Action/reaction2024/5/222024/5/22周三周三1314Against the tide/with the tideAgainst the tideWith the tide.2024/5/222024/5/22周三周三1415Balance/imbalance 2024/5/222024/5/22周三周三1516Balance/imbalance 2024/5/222024/5/22周三周三1617Balance/imbalance 2024/5/222024/5/22周三周三1718Bar chartGraph Title2024/5/222024/5/22周三周三1819Chances/risks 2024/5/222024/5/22周三周三19咨询天下网里面有很多咨询项目需求，每天都在更新!,如果你不想错过这么多项目机会的话，还不快去！国内最大的咨询类公司库和顾问库！（你也可以把你自己注册成顾问或者把你的公司注册进去，承接大量咨询广告策划项目）现在免费注册，免费入驻，免费升级 2024/5/222024/5/22周三周三2021Change of directionMoment of directional change2024/5/222024/5/22周三周三2122China mapBox TitleLevel 1 textLevel 2 text-Level 3 text2024/5/222024/5/22周三周三2223Circulation(2 factors)2024/5/222024/5/22周三周三2324Circulation(3 factors)2024/5/222024/5/22周三周三2425Circulation(4 factors)2024/5/222024/5/22周三周三2526Circulation(5 factors)2024/5/222024/5/22周三周三2627Circulation(6 factors)2024/5/222024/5/22周三周三2728Circulation(7 factors)2024/5/222024/5/22周三周三2829Circulation(8 factors)2024/5/222024/5/22周三周三2930Client types$”Unsure”Hesitant”Successful”Hopeless”Drowning”StrugglingEnsure survival in short termRestructuring or search for partnersActively initiate structural changeGrowing and positioning projectSecure futureStrategy projectStartout toward the futureSpecific imple-mentation projectClient typeNeedProject type2024/5/222024/5/22周三周三3031Columns and tablesColumn Title 1Category 1Type your phrases and sentences hereType your phrases and sentences hereColumn Title 2Type your phrases and sentences hereType your phrases and sentences hereColumn Title 3Type your phrases and sentences hereType your phrases and sentences hereCategory 2Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereCategory 3Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences here2024/5/222024/5/22周三周三3132Columns and tablesColumn Title 1Category 1Type your phrases and sentences hereType your phrases and sentences hereColumn Title 2Type your phrases and sentences hereType your phrases and sentences hereCategory 2Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereCategory 3Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences here2024/5/222024/5/22周三周三3233Columns and tablesCategory 1Category 2Category 3Category 1Category 2Category 3Category 1Category 2Category 3Category 1Category 2Category 32024/5/222024/5/22周三周三3334Columns and tablesColumn Title 1ItemItemItemItemItemItemItemItemItemColumn Title 1Column Title 1Column Title 1NumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumberNumber2024/5/222024/5/22周三周三3435Column chartGraph TitleUnitCAGR?%2024/5/222024/5/22周三周三3536Column chartGraph TitleUnitCAGR?%Top Level LabelTop Level Label0100200300400500600Optional2024/5/222024/5/22周三周三3637Column chartYou can put your points here in the header of the boxGraph TitleCAGR?%2024/5/222024/5/22周三周三3738Column chartHeaderGraph TitleHeaderGraph TitleUnitUnit2024/5/222024/5/22周三周三3839Column chartHeaderGraph TitleHeaderLevel 1 textLevel 2 text-Level 3 textUnit2024/5/222024/5/22周三周三3940Column chartGraph TitleHeaderLevel 1 textLevel 2 text-Level 3 textUnit2024/5/222024/5/22周三周三4041Column chartYou can put your points here like conclusionUnitCAGR?%2024/5/222024/5/22周三周三4142Column chartCategory 4Category 3Category 2Category 1Column 1000000000000000Graph TitleCategory 5000TotalUnit0000000000000000000000000000000000000000000000X,000X,000X,000X,000X,000X,000LabelLabelLabel000000000Series 1Column 2000000000000000000Series 2Series 1Series 22024/5/222024/5/22周三周三4243Column chartSub TitleSub TitleSub Title000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabelSub TitleSub TitleSub TitleSeries 1Series 2Series 3Dash Line2024/5/222024/5/22周三周三4344Conflict 2024/5/222024/5/22周三周三4445?Conflict2024/5/222024/5/22周三周三4546Consequences(2).2024/5/222024/5/22周三周三4647.Consequences(3)2024/5/222024/5/22周三周三4748Consequences(4).2024/5/222024/5/22周三周三4849Consequences(5).2024/5/222024/5/22周三周三4950Consequences(2)2024/5/222024/5/22周三周三5051 Consequences(3)2024/5/222024/5/22周三周三5152Consequences(4)2024/5/222024/5/22周三周三5253Consequences(5)2024/5/222024/5/22周三周三5354Consequences1234562024/5/222024/5/22周三周三5455 Consultants profil(English),Firstname LastnamePosition:.Year of birth:.Nationality:.Languages19901994Education Updated:MM/YYProfessional experienceMethodological competenceSince 10/1992 Industry competenceKey projects2024/5/222024/5/22周三周三5556Cooperation2024/5/222024/5/22周三周三5657Cooperation2024/5/222024/5/22周三周三5758Cost breakdown chartValueValueValueValueValueValueUnitGross MarginCostComponent(%)Component(%)Component(%)Component(%)Component(%)Component(%)2024/5/222024/5/22周三周三5859Dead end2024/5/222024/5/22周三周三5960Dependance2024/5/222024/5/22周三周三6061Development2024/5/222024/5/22周三周三6162Dice2024/5/222024/5/22周三周三6263Direction2024/5/222024/5/22周三周三6364Factors(2)2024/5/222024/5/22周三周三6465Factors(3)2024/5/222024/5/22周三周三6566Factors(3)2024/5/222024/5/22周三周三6667Factors(3)2024/5/222024/5/22周三周三6768Factors(4)2024/5/222024/5/22周三周三6869Factors(4)2024/5/222024/5/22周三周三6970Factors(4)2024/5/222024/5/22周三周三7071Factors(4)2024/5/222024/5/22周三周三7172Factors(6)2024/5/222024/5/22周三周三7273Factors(6)2024/5/222024/5/22周三周三7374Factors(8)2024/5/222024/5/22周三周三7475Factors(4)2024/5/222024/5/22周三周三7576Factors(5)2024/5/222024/5/22周三周三7677Factors(6)2024/5/222024/5/22周三周三7778Factors(4)Success factors2024/5/222024/5/22周三周三7879Factors(5)Success factors2024/5/222024/5/22周三周三7980Success factorsFactors(6)2024/5/222024/5/22周三周三8081Factors(3)2024/5/222024/5/22周三周三8182 Factors(4)2024/5/222024/5/22周三周三8283Factors(5)2024/5/222024/5/22周三周三8384Feedback 2024/5/222024/5/22周三周三8485Feedback 2024/5/222024/5/22周三周三8586Feedback2024/5/222024/5/22周三周三8687Feedback?!2024/5/222024/5/22周三周三8788Feedback2024/5/222024/5/22周三周三8889Filter 2024/5/222024/5/22周三周三8990FilterInitial situation1.Criterion2.Criterion3.CriterionResult2024/5/222024/5/22周三周三9091Flexibility2024/5/222024/5/22周三周三9192FlexibilityAbilityIntentionFlexibilty2024/5/222024/5/22周三周三9293Flexibility2024/5/222024/5/22周三周三9394Focus expansiontt2024/5/222024/5/22周三周三9495Growth2024/5/222024/5/22周三周三9596Guidelines2024/5/222024/5/22周三周三9697Harmony2024/5/222024/5/22周三周三9798Hurdles and brakesCompanyX2024/5/222024/5/22周三周三9899Impact.2024/5/222024/5/22周三周三99100Influence(1 factor)2024/5/222024/5/22周三周三100101Influence(2 factors)2024/5/222024/5/22周三周三101102103Influence(2 factors)2024/5/222024/5/22周三周三103104Influence(4 factors)2024/5/222024/5/22周三周三104105Influence(4 factors)2024/5/222024/5/22周三周三105106Influence(6 factors)2024/5/222024/5/22周三周三106107Input/output.2024/5/222024/5/22周三周三107108Interaction2024/5/222024/5/22周三周三108109Margin chart100%?%Label?%Label?%Label?%Label?%LabelTotal in ValueIndexLabelLabelLabel LabelLabelLabel000000000?%?%?%000?%?%0000002024/5/222024/5/22周三周三109110Matrix2024/5/222024/5/22周三周三110111Matrix2024/5/222024/5/22周三周三111112MatrixDimension 2Dimension 1ScaleScaleScaleScaleLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 text2024/5/222024/5/22周三周三112113MatrixLabelLabelLabelLabelDimension IIContentDimension ILabelLabelContentContentContentContent2024/5/222024/5/22周三周三113114Measures plan planned activitiesOverview:ActivitiesWk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Comments2024/5/222024/5/22周三周三114115Measures plan planned measuresActivity:As of:Objective:Results:Responsible:Support:Measures:.2024/5/222024/5/22周三周三115116Measures plan planned individual stepsMeasure:.No.As of:1.Individual stepsResponsibleSupportForm of resultStartDura-tionDead-linePro-jectCom-pleted.2024/5/222024/5/22周三周三116117ModelsKey StepsType your phrases and sentences hereSourcesLevel 1 textLevel 2 textStep 1Step 2Step 3Step 4Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences here2024/5/222024/5/22周三周三117118Moon chart11BarBallBarArrow2024/5/222024/5/22周三周三118119Multipliers.+.+=Projektteams2024/5/222024/5/22周三周三119120Multipliers2024/5/222024/5/22周三周三120121Mutuality2024/5/222024/5/22周三周三121122 Mutuality2024/5/222024/5/22周三周三122123Obstacle2024/5/222024/5/22周三周三123124Obstacle.2024/5/222024/5/22周三周三124125Obstacle2024/5/222024/5/22周三周三125126Organizational and flow chartTextTextTextTextTextTextTextTextTextTextTextText2024/5/222024/5/22周三周三126127Organizational and flow chartPanteneJiehuaNew BrandRejoiceHead&ShouldersUlanWhisperArielTideJV BrandsCrestProfessional MarketingSafeguardZest CamayAssistant Brand Manager,2-5 per BrandMedia&Commercial ProductionMarketing ManagerDimitri PanayatapolousSchool Program GroupNurses for School ProgramRandall BeardMarketing DirectorRene CoMarketing DirectorKen DoiMarketing DirectorRobin OxendineMarketing ManagerPeter FoystonMarketing ManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacantGeneral ManagerBrad CasperGeneral Manager*VacantGeneral ManagerVirginia LeeVice President*Marketing Organization2024/5/222024/5/22周三周三127128Organizational and flow chartCompetitive ModelsMarket ResultsFeasible ScenariosIndiaChinaPhilippinesSuccess RequirementsBacardiStrategyAsia WhiskyOpportunityAssessmentMarketArchetypeModelSizingPricingBacardiStrategy OverlapDetermine Whether to Proceed FurtherExecuteWill whisky help to build Bacardi rum globally?Are there opportunities for whisky in the rest of the world?YesDevelop Objectives&StrategiesFinancial GoalsMarket PrioritiesAcquisition or Organic GrowthProduct/Marketing/Distribution StrategiesProcess Map2024/5/222024/5/22周三周三128129Option1232024/5/222024/5/22周三周三129130Option12342024/5/222024/5/22周三周三130131Optionquitdevelope2024/5/222024/5/22周三周三131132Penetration2024/5/222024/5/22周三周三132133Pie chartHeaderChart TitleLabel%Label%Label%Label%Label%Series 1Series 2Series 3HeaderChart TitleLabel%Label%Label%Label%Label%100%=XXXX100%=XXXX2024/5/222024/5/22周三周三133134Pie chartChart TitleLabel%Label%Label%Label%Label%Series 1Series 2Series 3HeaderLevel 1 textLevel 2 text-Level 3 text100%=XXXX2024/5/222024/5/22周三周三134135Pie chartChart TitleLabel%Label%Label%Label%Label%Chart TitleLabel%Label%Label%Label%Series 1Series 2Series 3Chart TitleLabel%Label%Label%Label%Label%Chart TitleLabel%Label%Label%Label%100%=XXXX100%=XXXX100%=XXXX100%=XXXX2024/5/222024/5/22周三周三135136Plus/minus.2024/5/222024/5/22周三周三136137Plus/minus.2024/5/222024/5/22周三周三137138Plus/minus.+2024/5/222024/5/22周三周三138139Plus/minus2024/5/222024/5/22周三周三139140Plus/minus2024/5/222024/5/22周三周三140141Plus/minus2024/5/222024/5/22周三周三141142Portfolio+2024/5/222024/5/22周三周三142143Portfolio+2024/5/222024/5/22周三周三143144Pressure2024/5/222024/5/22周三周三144145Pressure2024/5/222024/5/22周三周三145146Pressure2024/5/222024/5/22周三周三146147PrioritizationPrioritization2024/5/222024/5/22周三周三147148Process2024/5/222024/5/22周三周三148149Process1234123452024/5/222024/5/22周三周三149150Process decrease123452024/5/222024/5/22周三周三150151Process increase123452024/5/222024/5/22周三周三151152Progress2024/5/222024/5/22周三周三152153ProjectPhase IPhase IIPhase III2024/5/222024/5/22周三周三153154Project weeks weeksPhase IPhase II43122024/5/222024/5/22周三周三154155Project procedurePhasesTime requiredProject features.Phase I.Phase II.Phase III.weeksweeksweeks12342024/5/222024/5/22周三周三155156Puzzle2024/5/222024/5/22周三周三156157Puzzle(for color presentations)2024/5/222024/5/22周三周三157158Puzzle3 parts123To apply color,ungroup the object,then regroup it afterwards=2024/5/222024/5/22周三周三158159Redesign(Cube)Redesign does not mean:But:Solving individual problemsCreating a comprehensive solution2024/5/222024/5/22周三周三159160RedesignShot gunMarksmanAutomatic pistolOpen fire in an uncontrolled mannerRather dissatisfactory resultLengthy sightingGood but rarely optimal resultNot appropriate for dynamic environment and targetRapid sightingSwift feedbackHit bulls eye after