某公司火锅底料生产基地项目建设可行性研究报告.doc

and the cruelty of the guards and my friends who had died. I felt I would not be able to do it, but my family encouraged me. They said that the job and the pay from the new South Africa government were my reward after working all my life for equal rights for the Blacks. So now at 51 I am proud to show visitors over the prison, for I helped to make our people free in their own land.A follower of Bill GatesI have been a friend of Bill Gates for a long time. I knew him when he was a student at Harvard University. We were surprised when he left University to set up his own company” Microsoft” and make his own software. But he was the clever one! He is very good at writing computer languages and almost all computers now use Microsoft software. The program “Word” is used from Britain to China! Of course he has made a lot of money and that makes people very jealous. They want to stop his success. Even the government is against him and has tried to break his company into two parts. They say that he is unfair to other people who want to sell similar software. Because hefits his new software free in every new computer, the government says he is stopping other companies from selling their programs. This is not fair. Everyone should be able to do what they can to make their company bigger. Bill Gates has not only done what he can to stop other competitors. He is very rich, but he is generous. He has given millions of dollars to help the education and the health of many children around the world. You could not meet a better man than Bill Gates.A competitors of Bill GatesBill Gates has been very successful and become very rich. He is very generous but how has he got his money? He has down this by making sure that no one else will be able to compete with his software. His software is not the best but it is used most widely in the world. When he sees what is needed, he makes a program and produces it quicker than anybody else. That way he gets a large part of the software market. Then he works on improving the software later. He tries hard to stop others making better software. In 1995 the government tried to make things fairer for people like me. The government wanted to make Microsoft into two companies so that neither of them was so strong nor so rich. This meant that they could not stop somebody else making new software. I always wonder how he could get so rich so quickly. Has he done it by fair means? Or has he done it by being a computer bully?必修二Unit 1In search of the amber roomFrederick William I, the king of Prussia, could never have imagined that his greatest gift to the Russian people would have such an amazing history. This gift was the Amber Room, which was given this name because several tons of amber were used to make it. The amber which was selected had a beautiful yellow-brown colour like honey. The design of the room was in the fancy style popular in those days. It was also a treasure decorated with gold and jewels, which took the countrys best artists about ten years to make.In fact, the room was not made to be a gift. It was designed for the palace of Fredrick I. However, the next King of Prussia, Fredrick William I, to whom the amber room belonged, decided not to keep it. In 1716 he gave it to Peter the Great. In return, the Czar sent him a troop of his best soldiers. So the Amber Room became part of the Czars winter palace in St Petersburg. About four metres long, the room served as a small reception hall for important vistors. Later, Catherine had the Amber Room moved to a palace outside St Petersburg where she spent her summers. She told her artists to add more details to it. In 1770 the room was completed the way she wanted. Almost six hundred candles lit the room, and its mirrors and pictures shone like gold. Sadly, although the Amber Room was cnsidered one of the wonders of the world, it is now missing.In September 1941, the Nazi army was near St Petersburg. This was atime when the two countries were at war. Before the Nazis could get to the summer palace, the Russians were able to remove some furnitures and small art objects from the Amber Room. However, some of the Nazis secretly stole the room itself. In less than two days 100000 pieces were put inside twenty-seven wooden boxes. There is no doubt that the boxes were then put on a train for Konigsberg, which was at a time a German city on the Baltic Sea. After that, what happened to the Amber Room remains a mystery.Recently, the Russians and Germans have built a new Amber Room at the summer palace. By studying old photos of the former Amber room, they have made the new one looke like the old one. In 2003 it was ready for the people of St Petersburg when they celebrated the 300th bithday of their city.A fact of an opinionWhat is a fact? Is it something that people believe? No. A fact is anything that can be proved. For example, it can be proved that China has more people than any other country in the world. This is a fact.Then what is an opinion? An opinion is what someone believes is true but has not been proved. So an opinoion is not good evidence in a trail. For example, it is an opinion if you say “Cats are better pets than dogs”. It may be true, but it is difficult to prove. Some people may not agree with this opinion but they also cannot prove that they are right.In a trail, a judge must decide which eyewitnesses to believe and which not to believe. The judge does not consider what each eyewitness looks like or where that person lives or works. He/She only cares about whether the eyewitness has given true information, which must be facts rather than opinions. This kind of information is called evidence.Big Feng to the rescueHis friends and family call him “Big Feng” because he is bery tall and played basketball as a young man. But he is also big in a different way he fights hard to protect Chinas past. His real name is Feng Jicai and he has written many novels about life in China. Several years ago, however, he put down his pen for a while and began to protect the cltural relics in Tianjin, where he lives. Once someon asked him why he no longer wrote. He replied that at the moment he felt protecting cultural relics was more important. Feng loves his hometown. He believes that old things must be given a plave next to new thins, or people will soon forget ther great past. He does not make speeches to get others to help him in his projects. Instead he goes out and does what he can himeself. If others follow him, so much the better. One of his biggest projects was to protect the oldest street in Tianjin. Along that street some shops had done business for seven hundred years. Althought the city government rebuilt this street, they did save its oldest building. Another project was more successful: he persuaded the city government to buy some land in the centre of the city so it could not be sold for businesses. This area is very improtant for the history of Tianjin. It was here that the city was first built during the Song Dynasty. Later many treasures were found here.To Feng, digging down in to the earth is like reading page after page of a book. Each dynasty found in the earth is like an interesting story. Not long ago he and other writers and artists took photos of the old parts of Tianjin. The photos were put into a book which was very popular. The money from the book helps his prjects. Once, and old man asked Feng to sign a book for him, saying he would give it to his grandson who was not yet born. Feng was glad to do it - he knows that he past is not only for us to enjoy but also for the children of the future.Unit 2An interviewPausanias, who was a Greek writer about 2000 year ago, has come on a magical journey on March 18th ,2007 to find out about the present-day Olympic Games. He is now interviewing Li Yan, a volunteer for the 2008 Olympics Games.P: My name is Pausanias. I lived in what you call “ Ancient Greece” and I used to write about the Olympic Games a long time ago. Ive come to your time to find out about the present-day Olympic Games because I know that in 2004 they were held in my homeland. May I ask you some questions about themodern Olympics?L: Good heavens! Have reallycome from so long ago? But of course you can ask any questions you like. What would you like to know?P: How often do you hold your Games?L: Every four years. There are two main sets of Gamesthe Winter and the Summer Olympics, and both are held every four years on a regular basis. The Winter Olympics are usually held two years before the Summer Games. Only athletes who have reached the agreed standard for their event will be admitted as competitors. They内蒙古海诚食品有限责任公司火锅底料生产基地建设项目可行性研究报告第1章 总论1.1项目概况1.1.1项目名称内蒙古海诚食品有限责任公司火锅底料生产基地1.1.2建设地点本项目位于和林格尔县盛乐经济盛五路1.1.3项目性质本项目属于新建项目。1.1.4建设内容、规模及功能本项目拟建总占地面积31050m2，新建总建筑面积9900m2，具体建设内容包括：一栋3层综合办公楼，建筑面积2700 m2；一栋砖混结构原料库，建筑面积2400 m2；一栋生产加工车间，建筑面积2400 m2；成品库房一栋，建筑面积2400 m2。1.1.5生产产品及规模公司生产的产品主要包括各种火锅料，有清香型、微辣型、超辣型、番茄型、美味型、香仁鲜香型、香仁鲜辣型、香仁麻辣型。生产规模约为每年968600件。1.1.6项目占用地土地性质拟建内蒙古海诚食品有限责任公司火锅底料生产基地建设项目占地面积为31050m2，土地性质为出让。1.1.7项目建设期本项目计划于2010年9月底开始建设，预计2011年9月底交付使用，建设期一年。1.1.8项目总投资及资金筹措 本项目总投资1672.03万元，全部为建设投资。本项目不涉及负债资金及流动资金。本项目各项枢纽工程费用占工程建设费用的比例l 建筑工程费用占建设费用的比例为54.37%；l 设备购置费用占建设费用的比例为16.75%；l 安装工程费用占建设费用的比例为2.60%；l 工程建设其他费用及基本预备费占建设费用的比例为26.28%。项目总投资为1672.03万元。项目使用资金全部为企业自筹资金，占总投资的100%。1.1.9财务评价从财务评价分析来看，该项目的税前财务内部收益率为26.66，税后财务内部收益率为18.64，均高于行业基准收益率，项目税前财务净现值为1308.29、税后财务净现值为513.45均大于零，投资回收期较理想，且具有很好的盈利能力。从敏感性分析来看，项目对营业收入较敏感，项目建成后应加强对生产经营环节的管理。由于本项目对成本的敏感度也很高，说明本项目的成本的控制也会对项目产生很大的影响，因此应对本项目的运营方案进行详尽的论证，尽可能降低成本提高收入，保证项目能够正常的建设、运营。通过对本项目进行财务评价，认为本项目的建设从财务角度分析是可行的。1.1.10承办单位概况内蒙古海诚食品有限责任公司成立于2010年8月，坐落于呼和浩特和林格尔盛乐经济园区，是在内蒙古鼎香食品有限责任公司发展的基础上成立的又一个并列的公司，与内蒙古鼎香食品有限责任公司在同一法人名下。内蒙古鼎香食品有限责任公司公司成立于2009年1月，公司是一家集生产和销售为一体的民营生产企业，公司主营牛羊肉的深加工，蒙式调味品及制汤剂。公司作为呼和浩特市金桥开发区重点企业，以“弘扬民族特色，打造百姓放心食品”为使命，致力于内蒙古特色佐餐食品的专研，力争将公司打造成国内一流的蒙式食品企业。公司一期在呼和浩特金桥开发区建设，占地15亩，并建有现代化的标准厂房，办公楼。建筑面积5000余平米。并在锡林浩特市拥有占地面积60余亩，建筑面积9000平米的牛羊肉加工基地。公司有大专以上学历者20余人，所占比例为全体管理人员的80%。公司成立伊始就树立了以质量求生存的理念。公司利用内蒙古大草原特有的地理优势，部分产品已在全国各地开始销售，加上公司注重营销渠道和营销网络的建设，积极寻找和开拓市场，目前已建成了稳定的销售架构。公司系列产品承袭了内蒙古各民族传统火锅配方，广聘妙手名师，博彩南北火锅之长，传统炒制工艺和现代食品加工式艺的完美结合，科学调配、秘制加工，精选高品质原辅材料，独家研制的生产流水线，先进的化验设备和消毒设施，经过严格的高温灭菌，可靠的品质控制程序、质量管理体系，保证了产品的质量和安全卫生，形成了配方正宗、品味纯正、做工精细、风味独特、品质上乘、营养丰富、健康保障的“清香型、微辣型、超辣型、番茄型”四大品制汤剂，及“美味、鲜香、鲜辣、麻辣”四大品味火锅蘸料。除火锅所需的基本调料外，配以多种名贵中草药，加工过程中保持了各种成分的自然性和生物活性，使其易吸收，天然无毒副作用，集滋补保健于一体，对增强机体免疫力，调节机体功能，补充人体所需成分，滋补美容，补中益气、滋肝补肾、宜精明目等都有一定的功效，同时具有“久涮汤不淡、肉不老、去腥、去膻、汤鲜浓”的特点。更适宜和满足不同品味人群的需要及长期食用。天苍苍，野茫茫，风吹草低见牛羊内蒙古大草原的天然原始与现代食品生产工艺的完美结合，将使鼎香食品走进千家万户，铸就蒙式食品的辉煌。1.2 项目建设理由和林盛乐经济开发区地处内蒙古中部，东北邻自治区首府呼和浩特市，南接和林县城，规划面积24.8平方公里，有389家注册企业和5个农场，常住人口达两万多人，是一个以高科技产业为龙头，以资源开发和利用为基础，以市场为导向，以农、林、畜产品深加工及出口为主导，以食品加工业为核心，突出乳业特色，以科技商贸为依托，以生态建设、智能化管理为目标的工业园区，属自治区级开发区和全国乡镇企业科技园区。盛乐经济园区管委会内设5个科室，下派了6个派驻机构，有正式职工32名，派驻人员20名。按照自治区级开发区标准，园区管委会在健全机构的基础上，加大招商引资力度，采取快速高效的办事方式为入区企业服务，逐步形成了政企互利双赢的局面。盛乐经济园区的“经济”二字正是因为其集中不同产业于一处、增强影响力及经济效应，经济园区规模不断扩大，吸引不同产业入驻，以期从各个角度为内蒙经济发展做出极大推动作用。由于现位于金桥开发区的内蒙古鼎香食品有限责任公司占地仅15亩。生产规模较小，经过一年的生产发现好多设备数量少，产品销售良好，供不应求，为了更好契合市场需求、增强企业竞争力，基于盛乐经济园区的规模效应与影响力，并结合其调味品生产的多年经验和调味品市场对调味品种类及味道的需求，经过认真考察觉后决定在盛乐经济园区建设秉承内蒙古鼎香食品有限责任公司建设内蒙古海诚食品有限责任公司。这是因为盛乐经济园区不仅聚集了很多不同类型的产业，而且园区地理环境优越，地势平坦开阔，属土默川平原；交通便利，209国道横贯其中，县境公路四通八达；地下水和沙石资源丰富，大片国有荒地，便于开发和利用。加之，内蒙古本身在全国调味品市场占有一席之地，因此本项目的建设一方面可以利用盛乐经济园区的地理、地缘、企业集中效应而更便于企业产品的宣传，另一方面该项目建成后，公司将努力拓展国外市场，将有利于企业创建产品知名品牌，提高产品质量和技术含量，能够扩大生产规模，提高产品数量，提高公司的整体抗风险能力和盈利能力。1.3 研究过程和研究范围1.3.1研究过程内蒙古地区是我国较的著名餐饮地区，49个民族的餐饮特色及文化使内蒙古地区在餐饮上有了较大的融合性与独特性，独特的饮食文化使内蒙古地区如同其地域建筑与文化一样对外界有着夺人眼球的吸引力。 上世纪八十年代，火锅作为一种别致的餐饮方式在全国范围内普及开来，最先是四川、重庆等地的火锅因其长久的历史而被普遍接受，而到了九十年代，内蒙古的特色火锅却成为许多来当地旅游的人“不留遗憾”的饮食，内蒙古的特色羔羊肉、牛肉与火锅的结合成为内蒙古火锅一夜之间驰名的重要原因之一。火锅市场的火热使得内蒙古火锅底料事业不断蓬勃发展起来，由最初的手工小作坊到大规模生产，再到系统化的、将现代烹饪与传统手工技艺相结合的特殊的火锅底料制作方式已使这一生产工敢日趋成熟。在这种情况下，内蒙古海诚食品有限责任公司抓住市场发展机遇，进行不断研究与创新，生产较为适合大众口味的具有内蒙古特色，同时又具有自身特色的产品。本咨询公司受内蒙古海诚食品有限责任公司的委托，组织有关专业技术人员对本项目进行了认真调查研究和分析，充分考虑了拟建项目的情况，进行了大量的材料收集和调查研究，对和林格尔盛乐经济开发区的气象、水文、地质等工程建设情况等进行了认真的调查研究，结合实际情况，组织有关专家对研究方案进行了充分论证，并与建设单位广泛交换了意见，在听取了专家和建设单位的意见后，对研究方案进行了修改补充，使研究方案更加完善，在此基础上编制了内蒙古鼎香食品有限责任公司火锅底料建设项目可行性研究报告。1.3.2研究范围1.市场分析与预测；2.项目选址、资源状况与建设条件；3.规划方案；4.建设思路、产品方案和质量标准；5.技术方案、技术工艺和设备方案；6.土建工程方案；7.环保、消防、节能项目方案的选择；8.项目管理计划；9.项目投资估算与资金筹措方案的研究和测算；11.项目建设效益评价与分析。1.4 研究结论及主要经济技术指标经过对内蒙古海诚食品有限责任公司系列食品加工项目建设国家和地方有关方面的政策、项目技术方案和经济效益等方面的分析和研究，本项目符合国家、自治区和开发区有关政策精神，建设规模适当，建设条件和依托条件较好，技术方案先进、成熟可靠，经济、社会、环境效益较好，总体方案切实可行。主要经济技术指标表如下：主要技术经济指标一览表序号项目单位数据指标备注一基础指标1项目计算期年13企业提供数据2建设期年1企业提供数据3项目拟运营期年12企业提供数据4基本预备费率%8建设项目投资估算编制规程5设备折旧年限年10现行财务制度6土建折旧年限年30现行财务制度7固定资产残值率%5现行财务制度8修理费率%5按固定资产折旧费计算9基准收益率%10建设项目经济评价方法与参数10营业税率%5现行财务制度11城市维护建设税%7现行财务制度12教育费附加%3现行财务制度13地方教育附加费%1现行财务制度14盈余公积金%10现行财务制度15所得税%25现行财务制度16职工人数人50企业提供数据17项目工作制天330企业提供数据二经济指标1总占地面积亩502总建筑面积平米99604绿化面积平米6210绿化率：20%5场地硬化平米13635硬化率：26%6总投资万元1672.036.1 其中：建设投资万元1232.627资金筹措万元1672.03100%7.1 其中：企业自筹万元1672.03100%8营业收入万元968.40年均9增值税万元140.71年均10营业税金及附加万元13.13年均11总成本费用万元355.89年均12经营成本万元203.39年均13利润总额万元468.05年均14所得税万元114.37年均15净利润(税后利润)万元353.68年均16提取法定盈余公积金万元35.32年均17未分配利润万元233.49年均18息税前利润万元527.12年均19息税折旧摊销前利润万元610.23年均三财务评价指标1 总投资收益率%27.99%2 资本金净利润率%21.15%3 项目投资内部收益率%26.66% 所得税前4 项目投资内部收益率%18.64% 所得税后5 项目投资财务净现值万元1,308.29 所得税前6 项目投资财务净现值万元513.45 所得税后7 全部投资投资回收期（静态）年5.00 所得税前8 全部投资投资回收期（静态）年6.20 所得税后第2章 市场分析2.1我国火锅市场现状及前景预测20世纪80年代中期起，火锅作为一种饮食潮流而风靡大江南北，遍及城市乡镇。因火锅餐饮业态烹调方法比较简单，原料技术简易，品种易标准化、可复制性强，最近几年，火锅业态特许加盟连锁门店发展速度较快，成为近两年中国餐饮行业的一大亮点。从某种程度上讲，火锅连锁已成为餐饮业连锁经营的一面旗帜。在国家商务部商业改革发展司、中国烹饪协会、中华全国商业信息中心共同发布的2005年度餐饮百强调查报告中，火锅企业就占据了22家，营业额240.04亿元，占百强企业营业额的34.61，在餐饮百强企业中占得了三分天下。与2004年相比，各类火锅连锁店新增7家、所占比例提高10.4个百分点。传统火锅向来有南北之分，以“麻、辣、烫”著称的川味火锅是南派火锅的典型代表，北派火锅则以涮羊肉为主要代表。但当今火锅的发展已经远远超出了以往人们对火锅的概念，各种特色火锅层出不穷。目前的火锅连锁行业基本形成了三大流派：重庆火锅、北方涮羊肉和新派火锅。重庆火锅以小天鹅、德庄、秦妈和苏大姐为代表，北方火锅包括百年老字号东来顺和新兴内蒙古小肥羊、小尾羊等。虽然火锅连锁经营发展过程当中遇到很多的问题，但从长远趋势来看，火锅将是支撑餐饮业连锁经营发展的重要力量。据统计，2007年火锅市场容量达到了4000多亿元。在市场占有率方面，小肥羊是火锅销量第一品牌，但其市场份额相比在几千亿的大市场只是市场中毫不起眼的一部分，在火锅市场远远未曾达到一个绝对强势品牌的程度。从市场占有率来看，整个中国火锅连锁市场还处于一个初级层面的竞争，在一个未定型的市场格局之中，一切皆有可能。2.2火锅市场领跑火锅底料的发展由于火锅不同于其他饮食，它是一种即煮即食的形式，各种调料的搭配与各种菜肴的配合，使越来越多人钟爱火锅这一种吃法。尤其在北方，当天气转冷时，一群人围坐在一起吃火锅，有一种火热的气氛及高涨的情绪。而中国人对于火锅的钟爱也因与中国传统文化中的“红火”二字的含义有着很大关系。随着火锅的吃法遍布大江南北，人们对于火锅的品味与种类提出了越来越多的要求，这些又促使了调制火锅底料研发与其市场的不断拓展。从上世纪八十年代起，川味火锅全国火锅底料市场就开始慢慢形成，由于很长时间市场消费的主体由乡镇市场和农村市场构成，价格高低成为消费者选购最重要的因素。为争夺市场，无论是经营多年的老企业，还是刚涉足的新牌子，不约而同地都在价格上做起了文章：先定价，再定质。为满足低售价的需要，部分生产企业不但尽量压缩原材料成本，采用全渣底料装包出售，凑