整合营销实战案例课程.ppt

整合营销实战案例课程1红海VS蓝海n红海=传统营销方式，抢对手的客人而变成自己的客人n蓝海=开拓一个新的市场来吸纳更多客人蓝海策略水舞間 nhttp:/=IkX3b4RlOVoWhat is the difference between Marketing officer and Advertising officer?One of the facebook adv美心西饼美心西饼 x Angry Birds飞一般的白色愤怒圣诞飞一般的白色愤怒圣诞 nThe advertising message should contain 70%of friendships advice,lifestyle,hot news and 30%of product info.Dont write up an advertising message which looks like a commercial message.n苹果的行销哲学nSteve Jobs自传P.128nTim Cook,CEO of apple:同理心similarity，有焦点focus，联想imagation nSteve Jobs,former CEO of apple:Good artists copy.Great artists steal.http:/Technolog Innovation example:n火凤燎原留下我美梦n我自问是老一辈的，不太认识现在的漫画人物，但我十分欣赏你的创作精神！你的创作，使新旧文化得以融合，十分难得。Contactn萧鹰雷 n笔名(原少风)nhttp:/