商务英语写作-chaer-.ppt

主 编：胡英坤 车丽娟外语教学与研究出版社外语教学与研究出版社1Chapter 5Letters of Shipment装运函2Chapter5Contents of this chapterI.IntroductionII.Sample AnalysisIII.Sample ContrastIV.Patterns and SentencesLetters of Shipment3商务英语写作商务英语写作商务英语写作商务英语写作Unit Nine Shipment Unit Nine Shipment Chinese Version of the Text介绍介绍 对外贸易的装运是十分复杂的。卖方须按合同对外贸易的装运是十分复杂的。卖方须按合同及相关文件的要求将货物运送到码头或将货物装在及相关文件的要求将货物运送到码头或将货物装在远洋货轮上。因此，丰富的装运知识和装运文件是远洋货轮上。因此，丰富的装运知识和装运文件是完成交易与安全、准确、经济的装运所必须的。完成交易与安全、准确、经济的装运所必须的。4Modes of Transport海洋运输海洋运输海洋运输海洋运输 Ocean TransportationOcean Transportation铁路运输铁路运输铁路运输铁路运输 Rail TransportationRail Transportation航空运输航空运输航空运输航空运输 Air TransportationAir Transportation公路运输公路运输公路运输公路运输 Road TransportationRoad Transportation内河运输内河运输内河运输内河运输 Inland water TransportationInland water Transportation联合运输联合运输联合运输联合运输 Combined Transportation Combined Transportation；Multimodal TransportationMultimodal Transportation国际多式运输国际多式运输国际多式运输国际多式运输 International Combined International Combined Transportation/International Transportation/International Multimodal Transportation Multimodal Transportation邮政（包）运输邮政（包）运输邮政（包）运输邮政（包）运输 Post TransportationPost Transportation管道运输管道运输管道运输管道运输 Tube transportTube transportationation /Pipeline transportPipeline transportationation首页5Road TransportAdvantage:cost effective,ideal for short distance,ideal for transporting perishablesDisadvantages:Low capacity,traffic delays,bad weather,traffic regulationsShipping document:consignment note托运单托运单首页6Rail TransportRail transport is a major mode of transport in terms of its capacity,only second to ocean transportAdvantages:safety,cheap,bulk quantityDisadvantages:loss of goods,unsafe for fragile items,late booking,unsuitable for short distance or rural areasShipping document:consignment note托运单托运单首页7Air transportAdvantage:Quick transit,Low riskDisadvantages:Expensive,flight delay or cancellationShipping document:air waybill 空运单首页8Ocean TransportationSea or ocean transport is the most widely used mode of transportation in international trade.Liner transport&charter transport are two major kinds of ocean transport.Advantages:Easy passage,Large capacity,Low costDisadvantages:Slow,Vulnerable to bad weather,Less punctualShipping document:Bill of lading 海运提单 首页9Tube/Pipeline TransportationLarge-volume transportation(petroleum,natural gas or anything in liquid form).Secure supply,unaffected by weather,operating 24/7/365.Expensive to construct the pipelines 首页10ChapterI.IntroductionShipment is an important branch of international business.5Three parties involved in shipment:the consignor 发货人发货人 the carrier 承运人承运人 the consignee 收货人收货人Letters of Shipment11ChapterI.IntroductionFour purposes of the letter:urging shipment sending shipping instructions amending shipping clauses giving shipping advice5Letters of shipment should be concise and clear so that there will be no confusion and they will not cause delay in delivery.Letters of Shipment12Writing Steps:A letter of shipment is mainly composed of three parts:p Opening part:with mention of previous contacts between both sides.p Message part:with details about the mode of transport,and time of shipment etc.p Closing part:where hopes are expressed that the other sides can make an early reply.13ChapterI.IntroductionFollow the steps in the letter:Open with reference to former contact,or open with a statement,usually about an order,by indicating the number or date of the order.Give information about the shipment.Expect either an answer or further communication.5Letters of Shipment14Chapter5II.Sample AnalysisLetter A Informing shipping arrangementDear Mr.Brown:Dear Mr.Brown:Thanks for your e-mail of July 15 that booked an order for three Model Thanks for your e-mail of July 15 that booked an order for three Model 880 machines.Our confirmation of order will be forwarded to you in two 880 machines.Our confirmation of order will be forwarded to you in two days.days.Since the purchase is made on FOB basis,you are to ship the goods from Since the purchase is made on FOB basis,you are to ship the goods from Dalian on a liner to be designated by us.As soon as the shipping space is Dalian on a liner to be designated by us.As soon as the shipping space is booked,we shall advise you of the name of the liner,on which the goods are booked,we shall advise you of the name of the liner,on which the goods are to be shipped.For further instructions,please contact our forwarding to be shipped.For further instructions,please contact our forwarding agents,Phoenix International,Dalian Branch,who have hitherto taken care agents,Phoenix International,Dalian Branch,who have hitherto taken care of the shipment for you and will contact you immediately.of the shipment for you and will contact you immediately.(To be continued)Letters of Shipment15Chapter5II.Sample AnalysisLetter A Informing shipping arrangement(Continued)A As some parts of the machines are susceptible to shock,the machines must s some parts of the machines are susceptible to shock,the machines must be packed in seaworthy cases capable of withstanding rough handling.The be packed in seaworthy cases capable of withstanding rough handling.The bright metal parts should be protected from water and dampness in transit.bright metal parts should be protected from water and dampness in transit.Whether you are satisfied with this arrangement,or if you want us to help in Whether you are satisfied with this arrangement,or if you want us to help in any other way,please let us know.any other way,please let us know.Sincerely yoursSincerely yours,Jack LiJack LiLetters of Shipment16Language Pointsbook:预订预订 book the order:接受订货接受订货/订单订单 book the shipping space:订舱订舱 book up：预订，预定完预订，预定完 The hotel is fully booked up.lthe purchase is made on FOB basis:这笔交易以这笔交易以FOB价格成交价格成交return17packing n.包装 packing charges 包装费用包装费用 packing instructions 包装要求，包装须知包装要求，包装须知inner packing 内包装内包装 outer packing 外包装外包装 export packing 出口包装出口包装 seaworthy packing 适于海运的包装适于海运的包装packing list 装箱单装箱单Language Points18Language Pointslare susceptible to：对对.敏感的敏感的;容易受到容易受到.be susceptible to cold 易感冒的易感冒的lin seaworthy：适合海运的适合海运的 第第321号订单项下的货物须用适于海运的木号订单项下的货物须用适于海运的木箱包装。箱包装。The goods under Order No.321 shall be packed in seaworthy wooden cases.return19transit:n.通过；运输通过；运输 lduring transitlin transit货物在运输中受损。货物在运输中受损。The cargo is damaged during transit.Language Pointsreturn20Urging Shipment（催促装船）Dear Sirs,We are very anxious to know about the shipment of our order for 500 dozens of mens shirts.According to the terms of Contract 96COT491,the shipment is to be effected by April 15,2014.However,up to now we have not received from you any information concerning this lot.We recall that we stated explicitly at the outset the importance of punctual execution of this order.As the selling season is rapidly approaching,we shall appreciate it very much if you will arrange shipment as soon as possible,thus enabling the goods to catch the brisk demand(不断的需求)at the start of the season.21Urging Shipment（催促装船）We are in urgent need of the goods.Please do make serious efforts to get the goods dispatched with the least possible delay.Otherwise,we shall be compelled to cancel this order.Yours faithfully,22Language Pointsup to now:到目前为止 up to the present/moment up to，用于时间，意为“一直到”concerning this lot:关于这一批货lot:(货物,商品等)一批,一堆,一组,一套 return23Language Points We recall that we stated explicitly at the outset the importance of punctual execution of this order.recall：vt.使回忆,回想;使想起；叫回,召回,recall my schooldays 回忆起我的学生时代explicitly：adv.明白地,明确地at in the outset 在开头时from the outset 从一开始punctual:adj.准时的,严守时间的,按期的execution:n.实行,实施;执履行,完成return24Language Points As the selling season is rapidly approaching,we shall appreciate it very much if you will arrange shipment as soon as possible.selling season 销售旺季销售旺季 peak/busy/boom season 旺季旺季 dull/slack/off season 淡季淡季 Approaching:向向.靠近靠近;接近接近,走近走近 The date of shipment is approaching.return25About Shipping Advice装船通知 The seller should let the buyer know as soon as the shipment is effected,by sending the buyer the shipping advice together with a set of shipping documents.26Shipping Advice（装船通知）Shipping Advice contains:the date and number of Bill of Ladingthe date and number of the Contractthe names of commodities and their quantity and valuethe name of the carrying vesselthe name of the shipping port/loading portthe estimated time of departure(ETD)the name of the destination portthe estimated time of arrival(ETA)27Sample:Shipping AdviceDear Mr.Wood:The goods of 4,500 strands of wool you ordered May 28 were shipped this morning according to the stipulated set forth in the captioned L/C No.996.The following copies of shipping documents are enclosed so that you may find no trouble in taking delivery of the goods when they arrive:invoice No.36 in duplicatePacking list No.43 in duplicateNon-negotiable Bill of Lading No.PW 790Insurance Policy No.HK453Survey Report No.SR576We hope the goods will arrive at the destination in perfect condition and appreciate very much your cooperation.We look forward to more cooperation between us in the future.Sincerely yours.Eric Luonext28What is bill of lading?It is the most important shipping document.It is a contract between the shipper and the shipping company;It is a receipt for the consignment;It is a document of title.About Bill of Lading 提单Useful InformationUseful Information29B/L 提单海运提单是装运的重要单证，有三个作用：海运提单是装运的重要单证，有三个作用：货物收据；货物收据；在某种条件下履行某种义务的契约；在某种条件下履行某种义务的契约；所述货物所有权的证据。所述货物所有权的证据。303132Non-negotiable Bill of Lading不可转让的提单不可转让的提单不可转让提单是指在提单收货人一栏具体填写某不可转让提单是指在提单收货人一栏具体填写某人或某企业的名称，这种提单只能由提单上所指人或某企业的名称，这种提单只能由提单上所指定的收货人提货，不能转让。定的收货人提货，不能转让。33二、提单的种类二、提单的种类根据提单有无批注条款可分为根据提单有无批注条款可分为“清洁提单清洁提单 (clean B/L)“不清洁提单不清洁提单”(unclean B/L)。清洁提单是指货物在装船时表面状况良好，船公司在清洁提单是指货物在装船时表面状况良好，船公司在提单上提单上未加任何有关货物受损或包装不良等批注未加任何有关货物受损或包装不良等批注的的提单。提单。不清洁提单是指船公司在提单上加注不清洁提单是指船公司在提单上加注有货物受损或包有货物受损或包装不良等批注装不良等批注的提单。的提单。例如：例如：2 packages in damaged condition-2 件损坏；件损坏；ironstrap loose or missing-铁条松失铁条松失 3435Exercise 36Translation We regret the delayed shipment of your order No.218 for 500 cartons of wine.Thank you for your order.We trust that the goods met your urgent needs and were to your complete satisfaction.The delivery date for 500 tons of garlic has now passed.Would you please inform us when we can expect shipment of the goods?37Answer 本公司对延误运送贵公司本公司对延误运送贵公司218号号500吨红酒的订吨红酒的订单深表歉意。单深表歉意。感谢贵方订单。相信货物能满足贵方急需，并感谢贵方订单。相信货物能满足贵方急需，并使你们完全满意。使你们完全满意。本公司向贵公司订购的本公司向贵公司订购的500吨大蒜商定的交货日吨大蒜商定的交货日期已过，烦请告知确切装运日期。期已过，烦请告知确切装运日期。38Chapter5II.Sample AnalysisLetter B Shipping adviceDear Mr.Wood:Dear Mr.Wood:The goods of 4,500 The goods of 4,500 strands of wool you ordered May 28 were shipped strands of wool you ordered May 28 were shipped this morning according to the stipulation set forth in the captioned L/C this morning according to the stipulation set forth in the captioned L/C No.996.No.996.The following copies of shipping documents are enclosed so that you may The following copies of shipping documents are enclosed so that you may find no trouble in taking delivery of the goods when they arrive:find no trouble in taking delivery of the goods when they arrive:Invoice No.36 in duplicate Invoice No.36 in duplicate Packing List No.43 in duplicate Packing List No.43 in duplicate Non-negotiable Bill of Lading No.PW790 Non-negotiable Bill of Lading No.PW790 Insurance Policy No.HK453 Insurance Policy No.HK453 Survey Report No.SR576 Survey Report No.SR576(To be continued)Letters of Shipment39Chapter5II.Sample AnalysisLetter B Shipping advice(Continued)We hope the goods will arrive at the destination in perfect condition and We hope the goods will arrive at the destination in perfect condition and appreciate very much your cooperation.We look forward to more appreciate very much your cooperation.We look forward to more cooperation between us in the future.cooperation between us in the future.Sincerely yoursSincerely yours,Eric LuoEric LuoLetters of Shipment40Chapter5II.Sample Analysis1.Do the letters use direct order or indirect order?2.How does the first paragraph in each letter begin?3.Does each letter end with goodwill words adapted to the particular case?Key:1.The letters use direct order.2.The first letter begins with the statement about an order for three machines.The second letter opens by informing that the goods were shipped.3.Yes,they all end with goodwill words.Questions for comprehension:Letters of Shipment41Chapter5II.Sample Analysis4.What is the purpose of each letter?5.Can you write the outline of each letter?6.Can you sum up the writing principles of letters of shipment?Key:4.The first letter is to inform shipping arrangement while the second one is to offer shipping advice.5.Answers may vary.6.Letters of shipment should be concise and clear so that there will be no confusion and they will not cause delay in delivery.Questions for comprehension:Letters of Shipment42Chapter5III.Sample ContrastPoor Dear Amada Levis:Dear Amada Levis:We write to advise you that we have today packed and shipped a consignment We write to advise you that we have today packed and shipped a consignment of garments on board of MV of garments on board of MV Pacific CentaurPacific Centaur.The ship will sail from Dalian.The ship will sail from Dalian on April 21 and is due in San Francisco on May 10.on April 21 and is due in San Francisco on May 10.We have the garments well packed and properly marked on every case so that We have the garments well packed and properly marked on every case so that you can have easy time when taking delivery.you can have easy time when taking delivery.We have sent a full set of clean on board shipping companys B/L in We have sent a full set of clean on board shipping companys B/L in triplicate,endorsed and marked as per instructions,together with certificate of triplicate,endorsed and marked as per instructions,together with certificate of origin,invoice(4 copies)and insurance certificate(2 copies)to Bank of origin,invoice(4 copies)and insurance certificate(2 copies)to Bank of China.I believe they can forward them to First California Commercial Bank China.I believe they can forward them to First California Commercial Bank in Los Angeles for payment.in Los Angeles for payment.We trust we have done everything to facilitate the transaction for you.We trust we have done everything to facilitate the transaction for you.Yours faithfully,Yours faithfully,Allison Hu Allison Hu Letters of Shipment43Chapter5III.Sample ContrastImprovedDear Amada Levis:Dear Amada Levis:You will be happy to know that a consignment of garments you ordered under You will be happy to know that a consignment of garments you ordered under the Contract 22/003/4 has been packed and shipped today on board of the Contract 22/003/4 has been packed and shipped today on board of MV MV Pacific CentaurPacific Centaur.The ship will sail from Dalian on April 21 and is due in.The ship will sail from Dalian on April 21 and is due in San Francisco on May 10.San Francisco on May 10.The garments are in 10 wooden packing cases,n