迪斯尼英文简介.ppt

AcquisitionAcquisitionFoundationFoundationCultureCultureCitizenshipCitizenshipBusinessesBusinessesFoundationWalt Disney Walt Disney October16,1923Burbank,CaliforniaWHO:Roy O.Disney Roy O.Disney WHEN:WHERE:AcquisitionIn1993,Miramaxwaspurchasedfor$60millionbyTheWaltDisneyCompanyJumboPictureswasaNewYorkbasedanimationstudiofoundedbyJimJinkinsandDavidCampbellin1990.OnFebruary29,1996,DisneypurchasedJumboPicturestoaddDoug”In1996,DisneyacquiredCapitalCities/ABCbringingABCTelevisionNetworkGroup,CC/ABCBroadcastingGroup(ABCRadioNetwork,eightTVand21radiostations),ABCCableandInternationalBroadcastGroup,CC/ABCPublishingGroupandCC/ABCMultimediaGroupMarch31,1999DisneycompletesthepurchaseoftheAnaheimAngels.October24,2001DisneyacquiresFoxFamilyChannelandrenamesitABCFamily.November1,2001DisneyacquiresBabyEinstein,acompanythatcreatesproductsthatbringtheartsandhumanitiestobabies.May15,2004DisneyacquirestheMuppetspropertiesandBearintheBigBlueHouse.February9,2006Disneyre-acquiresOswaldtheLuckyRabbitfromUniversal.May5,2006,DisneyacquiredPixar.In2009,TheWaltDisneyCompanyacquiredMarvelEntertainment,Inc.for$4.64billionOnOctober30,2012,DisneyannouncedadealtoacquireLucasfilmfor$4.05billion,withapproximatelyhalfincashandhalfinsharesofDisneystock.BusinessesTheWaltDisneyStudiosParks&ResortsConsumerproductsMedianetworksTheWaltDisneyStudiosAnimationStudiosCombiningmasterfulartistryandstorytellingwithgroundbreakingtechnology,DisneyAnimationStudiosisafilmmaker-drivenanimationstudioresponsibleforcreatingsomeofthemostbelovedfilmsevermade.AnimationStudiosDisneyhasexplorednewworldsthroughmagicalstorytellingsinceitsfirstcompletelylive-actionfilm,Treasure Islandin1950.Acrosspirate-ladenhigh-seasordownamysteriousrabbithole,Disneyscollaborationswithrenownedartistsandfilmmakershasproducedsomeofthemostsuccessfullive-actionfamilyfilmsinhistory.MotionPicturesPixarAnimationStudiosisanAcademyAward-winningfilmstudiowithworld-renownedtechnical,creativeandproductioncapabilitiesintheartofcomputeranimation.CreatorofsomeofthemostsuccessfulandbelovedanimatedfilmsofalltimeMarvelStudios,adivisionofMarvelEntertainment,producesmoviesbasedontheworldsmostprominentandiconiccomicbookempire.Withalibraryofover8,000characters,MarvelStudioscreatesblockbusterfilmfranchiseswhichtodateincludeIronMan,TheIncredibleHulk,Thor,CaptainAmerica,andMarvelsTheAvengers.ParksandResortsAsthecreativeforcethatimagines,designsandbuildsallDisneythemeparks,cruiseshipsandlocalentertainmentvenuesworldwide,WaltDisneyImagineeringhasamyriadofuniquestrengthsthatcomefromadynamicglobalteamofinnovativeprofessionals.SincethemaidenvoyageoftheDisneyMagicin1998,DisneyCruiseLinehasbecomeagloballeaderinthecruiseindustry,providingfamilieswithacompleteDisneyexperienceonthehighseas.WiththreemoreshipseventuallyjoiningthefleettheDisneyWonder(1999),theDisneyDream(2011)andtheDisneyFantasy(2012)guestscannowsailfromportsaroundtheworldtotheCaribbean,Bahamas,Alaska,theMexicanRivieraandEurope.WaltDisneyParksandResortslaunchedAdventuresbyDisneyin2005asanentirelynewtakeonthefamilyvacation.Guidedtourstakefamiliestouniquedestinations,deliveringunparalleledguestservicefromDisney-trainedadventuristsandlocalexperts,alongwithatouchofDisneymagic.Media NetworksDisneyChannelsWorldwideisaglobalportfolioofover100kid-driven,familyinclusiveentertainmentchannelsandchannelfeedsavailablein169countries,in35languages.DisneyConsumerProducts(DCP)deliversinnovativeandengagingproductexperiencesacrossthousandsofcategoriesfromtoysandappareltobooksandfineart.Astheworldslargestlicensor,DCPinspirestheimaginationsofpeoplearoundtheworldbybringingthemagicofDisneyintoconsumershomeswithproductstheycanenjoyyear-round.DisneyPublishingWorldwide(DPW)istheworldslargestpublisherofchildrensbooks,magazines,anddigitalproductsandalsoincludesanEnglishlanguagelearningbusiness,consistingofover40DisneyEnglishlearningcentersacrossChinaandasupplementallearningbookprogram.CultureInnovationCommunitystorytellingOptimismDecencyQualityConclusion-“SCSE”Safe:toensuretheguestssafeandcomfortableCivility:tomakesurethestaffisverypoliteShow:toensurethattheperformanceismagicEfficiency:toensurehighefficiencywithabovethreecriteriaMeasuresystemEmployeeofthemonthrecognitionQualityofworkLengthofserviceCommunityvolunteerismCitizenshipDisneyCitizenshipistheircontinuingcommitmenttobeamongthemostadmiredcompaniesintheworld。TheirGoalAct ResponsibilityItcontributestoTheWaltDisneyCompanyscontinuedgrowthandsuccess.Actingresponsiblyisanintegralpartoftheirbrand.Itstrengthenstheconnectiontheyhavewiththeirconsumers,makestheircompanyamoredesirableplacetowork,andhelpsthemattracttheverybestandbrightesttojointheirglobalcast.Itbuildsgoodwillinthecommunitiesinwhichtheyoperate.AllofthesethingscontributetoTheWaltDisneyCompanyscontinuedgrowthandsuccess.their commitment to their commitment to conduct their business conduct their business and create their and create their products in an ethical products in an ethical manner focuses on six manner focuses on six areas:areas:EthicalConductResponsibleContent EnvironmentalStewardshipCivicEngagementRespectfulWorkplacesResponsibleSupplyChainEthical Conduct:Conduct business with honesty,integrity,and in compliance with the law everywhere they operateConductingBusinessinanEthicalMannerResponsible Content:Responsible Content:Create and market Create and market responsible,high-responsible,high-quality products and quality products and contentcontentInspiringKidstoCreateaBrighterTomorrowDisneySetsNewStandardsforFoodAdvertisingtoKidsEnvironmentalStewardship:UseresourceswiselyandprotecttheplanetastheyoperateandgrowtheirbusinessLendingaHandDisneycastmembersandemployees,includingthisteamworkingonthecoastofPortCanaveral,Florida,givebackaroundtheworldtohelptheenvironment.ConservingWaterIn2009,DisneylandResortwasrecognizedwithCaliforniashighestandmostprestigiousenvironmentalhonorforwaterconservationeffortsusedintheWorld of Colorattraction.MinimizingWasteRecyclingattheirparksisanimportantpartoftheirapproachtoDisneyslong-termgoalofzerowaste.HelpingAnimalsinNeedAveterinarianatDisneysAnimalKingdomperformsaroutinecheckuponaseaturtle.Guestscanwatchanimalsgethealthchecks,talkwithveterinariansandlearnaboutwildlifetrackingfromscientistsstudyingsoundsandbehaviorsofwildanimals.ProtectingEcosystemsSince2009,Disneyhasinvested$48millionincarbonoffsetprojectsglobally,mostofwhichinvolveforestconservation,reforestationandforestmanagement.EncouragingInnovationDisneyreducesenvironmentalimpactthroughinnovations,suchasthetrainsatDisneylandResortwhichrunonbiodieselmadewithcookingoilfromtheresortsrestaurantsandhotels.CivicEngagement:Createlasting,positivechangeinthecommunitiesinwhichtheylive,work,andplayEncouragingHealthyLifestylesDisneyMagicofHealthyLivingpartnerswithparentstoinspirekidstoleadhealthierlifestyles.Throughengagingcontent,usefultoolsanduniqueexperiences,thisinitiativemakesnutritiouseatingandphysicalactivitysimpleandfun.ProvidingHopeandLaughterThroughupliftingefforts,likegrantingchildrenwithlife-threateningillnessestheopportunitytofulfilltheirwishes,theyprovidehappiness,hopeandlaughtertothosewhoneeditmost.GivingBackThroughDisneyVolunteersSince1983,Disneyemployeeshavegivenmorethan8millionhoursofVolunteersservice.CatalyzingActionDisneyFriendsforChangeinspireskidsandtheirfamiliestomakealasting,positiveimpactontheworldbyshowinghowevensmallactionscanmakeabigdifference.RespectfulWorkplaces:Fostersafe,respectful,andinclusiveworkplaceswherevertheydobusinessMaintainingSafetyintheirWorkplacesCastmembersandemployeesleadtheirsafetyefforts.ProvidingOn-GoingTrainingandLearningOpportunitiesDisneycastmembersandemployeesareencouragedtoparticipateinonline,instructor-led,andon-the-joblearning.FosteringSafe,Inclusive,andRespectfulWorkplacesDisneysInternationalLaborStandardsprogramevaluatesandhelpsaddressworkingconditionsinfacilitiesproducingDisney-brandedproducts.ResponsibleSupplyChain:SupporttheethicalproductionofDisney-brandedmerchandisethroughprogramsfocusedonsafety,labor,andtheenvironmentPromotingEthicalSourcingDisneysupportstheethicalproductionofDisney-brandedmerchandisethroughprogramsfocusedonsafety,labor,andtheenvironment.