Advertising《Word-power》上课.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Word Power,Unit 1 Advertising,How to form adjective from nouns and verbs?,Wu Ping:,Do all ads play tricks on people?,Wu Hong:,No.,PSAs,use some of the same methods as,commercial,ads,like,persuasive,language and,exciting,images,but they are not meant to trick us.,commerce n.,commerc,ial,persuade v.,persua,sive,excite v.,excit,ing,Using suffixes,Blank-filling,_(advertise)are an important part of,life.They,use lots of _(persuade)and _(excite)images to sell products or services._(general)speaking,there are two main types:_(commerce)ads and,PSAs.They,do not always tell you the _(true).We should be _(care).,Advertisements,persuasive,exciting,Generally,commercial,truth,careful,Question:How,are these new words formed?,Competition:,Think more words that are created this way.,Which group can win?,The group that has the most words wins.,Noun +y,+,ly,+,ic,+al,+,ous,+,ful,health health,y,week week,ly,hero hero,ic,nation nation,al,danger danger,ous,help help,ful,Verb +,ed,+,ing,+able,+,ive,mix mix,ed,excite excit,ing,enjoy,enjoy,able,attract attract,ive,Can you think of more examples?,Exercise:Best Clothing Shop,Possible answers:,(1)lovely (2)attractive (3)boring,(4)energetic (5)friendly (6)enjoyable,(7)wealthy (8)lucky (9)fantastic,Lets learn more about suffixes.,Sales and marketing,Read the paragraph carefully and underline the difficult words and phrases.,Useful expressions:,product,market research,sales/marketing department,consumers,market share,sales target,sales figures,What do they mean?,Can you have a guess?,Practice:B,Possible answers:,(1)market share,(2)sales figure,(3)consumers,(4)market research,(5)sales/marketing department,(6)Sales target,Exercise for consolidation,Homework,1 Finish the Ex on Page 12,学海,2 Make good preparation for Grammar and Usage.,Thanks!,Bye-bye!,