综合商务英语教程第三册unit-7Marketing-Entry-Strategy.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,综合商务英语,教程,第三册,Unit 7 Marketing Entry Strategy,Time,3*90,Outline:,Focus,I.lead-in,II.Vocabulary Building,III.Reading,IV.Language Focus V.Speaking VI.Writing,Focus,Learning strategies that are essential for entering a market.,I.Lead-in,Work in pairs.What are the key elements to consider when entering a foreign market?Come up with three elements that you think are the most important.Use specific reasons and examples to support your choices.,You can begin like this:“The key elements to consider when entering a foreign market are”,II.Vocabulary Building,B.Complete the following paragraph with appropriate forms of the given words.,division staff experience domestic development,Determine how many,members will be located in the international market.Add individuals that not only speak the language of the other country but have,_ developing marketing programs there and have local contacts that can be used for business,.Develop the organizational structure and reporting relationships between the international,and the,marketing team to ensure open communication and accountability.,III.Reading,Read the article and answer the following questions.,1.According to the author,what factors will influence your choice of market entry strategy?,2.Is it important to choose agents and distributors carefully?Why or why not?,3.What kind of firms does franchising work well for?,4.What are the advantages and disadvantages of buying a company?,III.Reading,Discussion,In this article,the author lists seven market entry strategies.Work in pairs.You are the CEO of your company,decide which one will be your choice when your company enters a foreign market and state your reasons.,V.Speaking,Work in pairs.You are the authority responsible for attracting foreign investment in your country.Work out a document to introduce the advantages and preferential policies in your country.,V.Speaking,Work in pairs.Choose a famous company and describe it to your partner who would guess which company it is.The following would be of use.,Its major product,Its target market(teenagers,parents,students.),Its market entry strategy,(direct exporting,licensing,franchising,partnering.),VI.Writing,Writing Exercise,You work in a company that plans to enter a foreign market using partnering,and now you have been sent to the chosen company to do some research.,Write a business proposal to present your findings and suggestions.,