introduction-BUSINESS-LETTERS-商务函电-教学.ppt

,*,introduction,BUSINESS LETTERS,introduction,1,Contents and ways of writing(主要内容和写法),2,Layout(格式),3,Envelope（信封）,There are seven parts in an ordinary business letter:,1 letterhead,2 reference number and date,3 inside name and address,4 salutation,5 message,6 complimentary close,7 signature,1.Contents and ways of writing(主要内容和写法),Some letters may contain one or more of the following,which,depend on the different situation of each writing requirement:,8 reference notation,9 attention line,10 subject line,11 enclosure,12 carbon copy,13 postscript,2)Date（日期）,As for the date,it is usually put one or two lines under the letterhead,on the right for the purpose of filing or checking.Simple ways of,writing:,March 4,2006,March 4,th,2006,4 March,2006,Avoid using“3/4/06”or“2006.3.4”.,日期的表达式最简单的主要有（英式）日期/月/年，及（美式）,月/日期/年排列法，如2006年3月4日写为：March 4,2006,Or March 4,th,2006。,3)Inside Name and Address(封内名称和地址),It will be the same as in the envelope,which shall be the name,and address of the receiver.But when some companies use the,name of the owner as part of the company name,“Messrs”will be,added before the name,for example,“Messrs Bob&Michael,Trading Co.”,此名称和地址由于写在信内而被称为封内名称地址，目的是为了确保信封与信件的一致性以免装错信封寄错信。封内名称地址的写法与信头写法一致。此内容放在日期之下，齐左边。如,xxx,China National Chemical Imp.&Exp.Corp.,Nanning Branch,65#Qixing road,Nanning,Guangxi,China.,姓名的写法,：,1）写给认识的男性，用Mr.加上姓名，如 Mr.John Smith,2)对认识的男性，可用头衔或职称代替Mr.表示尊重，如：,Doctor John Smith,Professor Joyce Gwillian,3)对认识的男性，可以同时写上职称甚至工作单位，如：Mr.John Smith,manager Camera Shop,4)对数位男性，可用Messrs.,如：Messrs.Thomas Wood and John Smith,5)写给不知姓名的人，可写其职务或所在机构，如：The manager Oriented Bank,6)写给未婚女性，用Miss,接姓名；给已婚女性，用Mrs.；给不知婚姻状况的女,性，用Ms.,5)Message(正文),Message is the part the writer expresses his idea or requirements.Usually,it is divided into three parts:opening,body and closing.Opening is to give,the reason of writing;body is to specify his requirements and wishes while,closing is to express thanks or hope.The contents of body will vary with,the specific step of business.,There are two main kinds of layout here:indented one with the first line of,each paragraph indented and blocked one with all lines on the left.,正文的内容一般都包括开头、正文、结束三部分。,正文内容会根据具体的交易环节而有所改变。正文格式根据信,件格式不同有区别，齐头式下正文全部齐左边，缩进式下正文,每一段首行往里缩进。,6)Complimentary Close(结束语),There are many ways of complementary close to show respect.It carries,no specific meanings.Usually we keep them in pace with the salutation.,When the salutation is“Dear sir(s)”,complimentary close will be“yours,faithfully,yours sincerely”;when salutation uses“Gentleman(men)”,complimentary close will be“yours truly,truly yours”,etc.,此内容根据信件格式不同位置有区别，齐头式下结束语放在左,边，缩进式下结束语放在右边。,8)Reference Notation(参考案号),In business letters,reference is often made to previous letter.It may,include the date of the letter,a,the contr-act number,L/C,number or the initials of the signer of the le-tter and take the form as,“Our ref.”and“your ref.”,有时为了归档、查找方便，或明确让双方明白此封信函的内容,与什么有关，会在信头之下，日期之上右边添上这一内容，后,面多跟合同号、信用证号等。,10)Subject Line(标题),It is usually the order or contract number or the name of the goods to,enable the receiver to be clear of the contents in the letter and for the,purpose of filing.It is put under the salutation and before the message.,位置根据信函格式有所不同，齐头式下标题放在左边，缩进式,下标题放在中间。,11)Enclosure(附录),Sometimes catalogue,pricelist,order,copies of fax or other relative,documents will be enclosed in the letter,then under the signature a,line on the left will be added to remind the receiver,for example：,enclosure:3 copies,encl.as stated,一般放在签名之下，不论信件格式如何，均齐左边。,13)Postscript(附言),It takes the short form of“P.S.”with something forgotten in the letter.,Sometimes one more part will appear in the letter,it takes the form of,“C/O:in care of”,(由转交),for example,Prof.Henry K.Wenger,C/o Mr.Michael L.Mogan,此内容为信后忘写部分，类似中文信件中的“另”，缩略为：P.S.。,introduction,1,Contents and ways of writing(主要内容和写法),2,Layout(格式),3,Envelope（信封）,2.Layout(格式),There are three main layouts of the business letter:,indented form,blocked form and combined form.The first two,are illustrated as below with different parts of the letter in place.,Indented form(缩进式),Blocked form(齐头式),There are two main differences between the indented form and blocked form:,the place of date and complimentary close and signature,the writing of body,So the combined form mixes the two differences,it can use the place of indented form and the writing of body of blocked form,or the place of blocked form but the writing of body of indented form.,Indented form(缩进式),Letterhead信头,Date日期,Inside name and address封内名称地址,-,-,Salutation称呼,Subject 标题,Message正文,-,-,-,Complimentary close结尾敬语,Signature 签名,-,-,Enclosure(附录),Carbon copy(副本抄送),Postscript(附言),introduction,1,Contents and ways of writing(主要内容和写法),2,Layout(格式),3,Envelope（信封）,Indented form:,the writers name and address,receivers name and address,-,-,-,the writers name and address,receivers name and address,-,-,-,Blocked form:,the senders name and address,receivers name and address,-,-,-,