KAB创业计划书(标准模版).doc

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KAB创业计划书项目名称：设计人：指导教师：日期： 26 目录一、企业概况 3 （一）企业名称 3 （二）法律模式 3 （三）联系地址 3 （四）经营范围 3 （五）商业计划简述 3 （六）启动资本 5 （七）资本来源 5 二、商业构想和市场分析 6 （一）商业构想描述 6 （二）市场分析 7 三、主营产品：产品或服务的详细描述 8 四、定价计划 9 五、选址计划 10 （一）企业的位置 10 （二）选址此地的原因 10 六、促销计划 11 （一）启动促销 11 七、法律形式 13 （一）企业的法律形式 13 （二）选择这种法律模式的原因 13 八、启动资金 14 九、启动资金来源 16 （一）资金来源 16 （二）资金来源信息 16 十、组织机构与员工 18 （一）企业组织职员要求 18 （二）组织机构图 19 （三）人工成本 19 （四）企业经营场所的构成 20 十一、企业运营与成本预测 21 （一）月度销售计划 21 （二）月度经营成本计划 22 十二、现金流计划 23 十三、盈利情况预测 24 十四、资产负债表 25 一、企业概况（一）企业名称 _____________________________________________________________________ ______________________________________________________________________________ （二）法律模式 ______________________________________________________________________ （三）联系地址 _____________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 电话：______________________________ E_mail：_________________________________ （四）经营范围［］制造业［］服务业［］批发商［］零售商（五）商业计划简述 1．产品或服务____________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 2．客户___________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 3．所有者（姓名、地址、资质、企业中的作用、相关经历） ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 4．吸收就业人数_________________________ （六）启动资本投资 _________________________ 运营资本 _________________________ 总计 _________________________ （七）资本来源业主的储蓄 _________________________ 合伙人出资 _________________________ 民间借贷 _________________________ 银行贷款 _________________________ 二、商业构想和市场分析（一）商业构想描述（如，确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。） __________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ （二）市场分析（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等） ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 三、主营产品：产品或服务的详细描述产品/服务（1）（2）名称规格（例如大小，颜色，质量等）包装售后服务产品/服务（3）（4）名称规格（例如大小，颜色，质量等）包装售后服务四、定价计划产品/服务（1）（2）顾客愿意出的价格高；中；低高；中；低竞争对手的价格高；中；低高；中；低我方价格我方价格制定的原因折扣空间有（ %）无有（ %）无产品/服务（1）（2）顾客愿意出的价格高；中；低高；中；低竞争对手的价格高；中；低高；中；低我方价格我方价格制定的原因折扣空间有（ %）无有（ %）无五、选址计划（一）企业的位置企业选址计划的描述 ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ （二）选址此地的原因 ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 通过将货物或服务销售给以下渠道来接近顾客：［］个人［］零售商［］批发商［］其他人选择这种分销方式的原因 ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 六、促销计划（一）启动促销向顾客宣传新企业开张的行动计划（比如通过印刷品、小册子、海报、报纸文节、电台广告、开业庆典等。还要调查各种不同促销方式的费用。） ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 七、法律形式（一）企业的法律形式（二）选择这种法律模式的原因 ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 八、启动资金启动资金的估算数量数量投资土地厂房设备其他总投资运营资本 _______月的员工工资 _______月的经营支出总运营资本总启动资本投资项目说明投资项目说明价格土地占地面积厂房厂房面积设备设备种类，技术规定工具车辆其他总投资九、启动资金来源（一）资金来源类别来源状况（持续时间/利息）金额所有者权益资本［］自己的储蓄［］合作伙伴贷款1 ［］家庭［］家庭［］借款人贷款2 ［］信用合作社［］政府优惠贷款［］银行贷款总资金（二）资金来源信息 1．贷款1 债权人或贷款机构的姓名及住址_____________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 贷款协议［］正在讨论［］已达成协议［］获得资金日期_________________________ 2．贷款2 债权人或贷款机构的姓名及住址___________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 贷款协议［］正在讨论［］已达成协议［］获得资金日期_________________________ 3．信贷服务还款期 1 金额 2 金额 3 金额 4 金额 5 金额 6 金额 7 金额 8 金额贷款1 分期付款利息贷款2 分期付款利息信贷服务分期付款总额十、组织机构与员工（一）企业组织职员要求职位任务、职责和资质 1___________________________ ________________________________________ 2___________________________ ________________________________________ 3___________________________ ________________________________________ 4___________________________ ________________________________________ 5___________________________ ________________________________________ 6___________________________ ________________________________________ （二）组织机构图（组织机构草图）（三）人工成本职位资质月工资社会保障总支出 1_____________ _________________ __________ _______________ ____________ 2_____________ _________________ __________ _______________ ____________ 3_____________ _________________ __________ _______________ ____________ 4_____________ _________________ __________ _______________ ____________ 5_____________ _________________ __________ _______________ ____________ 6_____________ _________________ __________ _______________ ____________ 7_____________ _________________ __________ _______________ ____________ （四）企业经营场所的构成（计划的店铺、办公室或车间草图）十一、企业运营与成本预测（一）月度销售计划全部产品、产品类别或服务月份 1 2 3 4 5 6 7 8 9 10 11 12 产品1 价格数量营业额产品2 价格数量营业额产品3 价格数量营业额产品n 价格数量营业额全部产品营业额如果有更多产品或服务，请扩充表格。（二）月度经营成本计划本计划基于月度销售计划编写月份 1 2 3 4 5 6 7 8 9 10 11 12 产品1 数量材料全部成本产品2 数量材料全部成本产品3 数量材料全部成本产品n 数量材料全部成本材料总成本 +职工总成本 +其他人总成本 =经营总成本 +资金成本利息贬值 = 总成本十二、现金流计划月度现金流计划月份经营前 1 2 3 4 5 6 7 8 9 10 11 12 月初现金 +权益 +贷款 +销售额 +其他 I.现金总收入投资 +营运支出 +利息 +其他 II.现金总支出 I-II．本月底现金余额十三、盈利情况预测月度净利润估算月份 1 2 3 4 5 6 7 8 9 10 11 12 产品1 数量营业额产品2 数量营业额产品3 数量营业额产品n 数量营业额 I总销售额 -经营总支出 -资本支出利息贬值 II.总支出

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