商务英语中级Report.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,二级,三级,四级,五级,17/4/5,#,单击此处编辑母版标题样式,17/4/5,#,单击此处编辑母版文本样式,二级,三级,四级,五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,二级,三级,四级,五级,17/4/5,#,4.2,Report,Business English,Lesson Seven,1/34,01,Writing,(,写作,),：,A report,2/34,商务便函与便条,是企业内部员工之间书面联络,伎俩。,商务信函,是企业对外进行书面联络,伎俩,。,3/34,商务汇报,既适合用于企业面,向外界,机构与人员进行业务,往来，比如向企业股东们呈交年度汇报、,分红配股汇报等,，,亦适合用于企业,内部,上下级之间、员工之间信息沟通，比如市场调查汇报等。,4/34,商务汇报,结构,Answer,Report on,_,Introduction,The aim of this report is,to _,Findings,Over,the last three months,the number of visitors has _.There are two reasons for the increase.First of all,we,Secondly in,May_,Recommendations,In order to increase this number I would recommend,that,Tip 1:Keep the title of the report short.It only needs to tell your reader the subject.,Tip 3:State the aim of the report in the introduction.This will include why you have been asked to write it and what you will have done by the end.,Tip 4:In the findings section describe the facts and information.Avoid giving your opinion at this stage.,Tip 5:In the final section,make recommendations based on the findings and propose action,5/34,Introduction,Aim,Why you have been asked to write it,What you will have done by the end,Findings,Describe the facts and information,Recommendations,Make recommendations and propose,梳理归纳,6/34,Plan your report,How many sections will there be?,Give each section a heading,Think of,phrase and vocabulary,to include in each section,Check that your plan,covers all the points,.Then write your report,Procedure,7/34,Check,your answer,Does it fully complete the task?,Is the information clearly organized?,Are the grammar,vocabulary and style appropriate?,Make any necessary changes.Make sure you keep,within12-140words,.,Procedure,8/34,1,.Read the information and the task below:,You work in the marketing department of your company and your line,manager has delegated to you,the task of preparing a short report,.You must report,on the number of people visiting the company website in the last three months and propose a marketing strategy,for the next three months.You have already made some handwritten notes on the information below.,Writing:A report,ran competition very popular,launched newsletter for subscribers,2300,2700,2950,9/34,Spending on Internet advertising for,May,Cost,Banners on other sites(euros/month),3,200,Monthly newsletter emailed to subscribers,No cost,very few people visit because of these,except my time!,10/34,Writing:A report,Understand the task,preparing a short report,Report on the number of people visiting the company website in the last three months.,propose a marketing strategy for the next three months.,11/34,商务汇报,结构,及惯用句型,Answer,Report on,_,Keep,the title of the report,short,.It only needs to tell your reader the,subject,.,简短、精炼，让你读者知道你写作意图即可,Report on,_visits to website and proposed marketing strategy_,12/34,商务汇报,结构,及惯用句型,Answer,Introduction,介绍,写作背景，说明汇报要讨论问题。,The,aim/purpose/objective,of this report is to,This,report,sets out to/aims to,As,requested by/Upon request,of,某人,/,某部门,I am submitting the following report about,We,have done a survey showing that,13/34,Introduction,The aim of this report is to,comment on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months,.,14/34,商务汇报,结构,及惯用句型,Answer,Findings,(,调查结果,),According,to the recent market research/investigation/survey/the chart above/the table,above,The,recent visit/investigation/survey showed that,The,table/chart above tells us that,From,the chart shown,we find/learn/,notice that,The,table/chart above is showing that,15/34,上升趋势,to increase/an increase,to go up,to grow/a growth,to jump/a jump,to leap/a leap,to reach a peak/a,peak,to soar/a soar,to rise/a rise,惯用概括图表信息词组和表示方式,下降趋势,to collapse/a collapse,to decline/a decline,to drop/a drop,to decrease/a decrease,to fall/a fall,to go down,to reach a low point/a low point,to reduce/a reduction,16/34,升降程度较大,a great deal/big/a,lot,clear/,clearly,considerable/considerably,dramatic,/dramatically,great/greatly,marked,/markedly,Much,惯用概括图表信息词组和表示方式,obvious/obviously,quick/quickly,rapid/rapidly,remarkable/remarkably,Sharp/sharply,significant/significantly,strong/strongly,sudden/suddenly,17/34,升降程度较小,a bit,a little,gentle/gently,gradual/gradually,little,slight/slightly,slow/slowly,small,steady/steadily,惯用概括图表信息词组和表示方式,平稳状态,to be hardly changed,to have little change,to keep steady,to level off,to remain constant,to remain unchanged,18/34,Exercise,：,Truck sales rose steadily from October to December.,19/34,Exercise,：,A steady fall in sales during November and December followed the sharp increase in October.,20/34,Exercise,：,Truck sales dropped down in October,but remained unchanged for the rest of the period.,21/34,ran competition very popular,launched newsletter for subscribers,2300,2700,2950,22/34,Findings,Over the last three months,the number of visitors,has,increased by,650,.There are two reasons for the increase.,First,of all,we launched,a newsletter for,subscribers,.,Secondly in May,we ran a competition which was very popular,.,23/34,Increase to,means to take an amount and add to it,stopping when you reach a certain level.For example:take one apple,and increase to five.So you have 1,then add+1,doing this over and over,stopping when you reach 5.You end up with five apples.,Increase by,means to take an amount and add another specified amount to it.For example,take one apple,and increase by five.So you have 1,then you add+5 apples.Now you end up with six apples.,24/34,With,regards to,costs,banners have cost,3200 euros a month,but very few,people seem to visit the website as a result of these.,On the other hand,the newsletter,doesnt,cost anything(other than my time)but has helped to increase the number of visitors.,25/34,商务汇报,结构,及惯用句型,Answer,Conclusion,（结论）,It,was decided/agreed/felt that,No,conclusions were reached regarding,也可直接陈说结论,，比如：,According,to the findings above,it can be concluded that,From,the table shown,it can be concluded that,Therefore,it can be concluded that,26/34,商务汇报,结构,及惯用句型,Answer,R,ecommendation,(,提议,),We,would recommend that,It,is suggested/recommended that,The,following are the recommendations,Based,on the,analysis,above,we recommend that/it can be concluded that,With,reference to the facts/advantages stated above,the following recommendations can be made,27/34,Answer,On,the basis of the results,I have the following recommendations,:,On,the basis of the analysis,it,is reasonable,to have the following,recommendations:,假如需要深入,拓展，能够描述一下提议实施后可预期进展或者景象。详细说法是，提议结束之后，,so that,或者,thus,28/34,Recommendations,In order to,increase this,number I would recommend that,we,continue with,the newsletter and run more competitions and quizzes.I also propose that we stop using banners and put more resources into setting up links with other sites to increase the traffic.,continue with something,to keep doing whatever was being done before.,Oh,please continue with your discussion.,Do,you mind if I continue with my knitting as we talk?,29/34,Introduction,The aim of this report is to _,Findings,Over the last three months,the number of visitors has _.There are two reasons for the increase.First of all,we _,Secondly in May_,With regards to costs,banners have cost _,_but very few _,On the other hand,the newsletter _,Recommendations,In order to increase this number I would recommend that _,_,Report on,_,Tip 1:Keep the title of the report short.It only needs to tell your reader the subject.,Tip 2:Divide your report into sections to make it easier to read.Use headings such as Introduction,Findings,Conclusions,Recommendations.,Tip 3:State the aim of the report in the introduction.This will include why you have been asked to write it and what you will have done by the end.,Tip 4:In the findings section describe the facts and information.Avoid giving your opinion at this stage.,Tip 5:In the final section,make recommendations based on the findings and propose action,30/34,Introduction,The aim of this report is to,comment on the number of people visiting,the company,website in the last three months and propose a marketing strategy for the next three months.,_,Findings,Over the last three months,the number of visitors has,increased by 650,.There are two reasons for the increase.First of all,we launched,a newsletter for subscribes,.,Secondly,in May,we ran a competition which was very popular.,With regards to costs,banners have cost,3200 euros a month,but very few,people seem to visit the website as a result of these.,On the other hand,the newsletter,doesn,t cost anything(other than my time)but has helped to increase the number of visitors.,Recommendations,In order to increase this number I would recommend that,we continue with the newsletter and run more competitions and quizzes.I also propose that we stop using banners and put more resources into setting up links with other sites to increase the traffic.,Report on,_visits to website and proposed marketing strategy_,31/34,useful phrases for report writing.,Introduction,This report sets out to,The purpose/aim of this report is to,This report aims to,Findings,In addition to,Alternatively/Secondly,As a result of/This means,Recommendations,In conclusion/it was concluded/agreed,I would suggest/recommend that,The findings clearly show that we should,It is suggested that/proposed that,32/34,useful phrases for report writing.,Adding ideas,Further more/moreover/in addition,Contrasting ideas,However/although/despite/in spite of,While/whereas,Making comparisons,Both/neither/like/unlike,Linking cause and effect,Because of/as a result of/due to/owing to,This means,Leads to/results in,33/34,Tips,：,Principle(ABCD),Accurate,准确无误,Brief,简明扼要,Clear,结构清楚,Decisive,提议果断明确,34/34,