商贸英语选读me最终定稿版.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Executive Summary,The main Pastry shops customers are those college students.Many of them may get up late in the morning,so pastry is their best breakfast.At the same time if students feel hungry at night,they can come to pastry shop to buy something.Of course our service is not limited to this.We will also provide for all kinds of party and party with cakes and delicious to meet the demand of customers.,Objectives,Keys to Success,Store design that will be both visually attractive to customers,and designed for fast and efficient operations.,Employee training to insure the best pastry preparation techniques.,Marketing strategies aimed to build a solid base of loyal customers,as well as maximizing the sales of high margin products,such as Sweet drinks.,Become a very famous shop which provide all kinds of pastry by the local students,Turn in profits from the first month of operations.,Maintain a 65%gross margin.,Company Ownership,Pastry shop s only investor is ME who cumulatively owns 100%of the company.The start-up loss of the company is assumed in the amount of,￥,10,0000,.,products and services,All kinds of cakes,Three major types of cakes,1:Foam type cakes,2：Chiffon type cakes,3：batter type cakes,Snacks and drinks,We also have some related services,Such as:,couple homemade chocolate cake stall,dining tables and chairs for the guests,Undertaking a variety of small festivals,birthday parties.,Market Analysis Summary,Market,Analysis Summary,Market,Segmentation,Target Market,Segment Strategy,Market Needs,Market Trends,SWOT,SWOT,S(strength)：great demand,W(weakness):reputation,O(opportunity):various parties,T(threat):fierce competition,Market Segmentation,products,：,cakes and drinks,potential consumer:,students,teachers,school staff,residents and traders around,Target Market:students,Target Market Segment Strategy,We will take undifferentiated marketing strategy for we are faced with students only in one school.We can not ensure the quality and large-scale production if we divide our target market into several sub-segments.In turn,the cost will be high.,Target Market Segment Strategy,Market,Trends,Market,Needs,Target Market,Segment Strategy,Market Needs,On the one hand,birthday parties,class reunions,fellow party,community meetings,work discussions and other activities are held by students frequently,so our products(cakes,drinks)will be in great demand.,On the other hand,the price is moderate,which students can afford.,Market Trends,Market demand for our products becomes more and more stable.,For students,especially at the birthday party,cake,drinks are necessities as well as fashion.,Strategy Pyramids,Value Proposition,Competitive Edge,Sales Strategy,Strategic Alliances,Marketing Strategy,strategy,Implementation,Function strategy,Business unit strategy,Enterprise general strategy,Strategy Pyramids,Differentiation strategy,Financial strategy,、HR Strategy,Integration strategy,The whole store,products and services overall give a person a kind of sweet feeling,make the students become the main target customers shop,Value Proposition,The geographical position is superior,*,资料起源：,Competitive Edge,Products and services has distinguishing feature,Pricing Strategy,Promotion Strategy,Distribution Patterns,Positioning Statements,Adopt Cost pricing method,high quality and inexpensive,Issued leaflets、,free to taste,Direct Selling,Make a sweet,cake shop,Marketing strategy,Sales Strategy,Make sales are increasing,and in other places open chain stores,Integration of raw materials suppliers,walk integration development path,CRM:establish good,interactive relationship with customer,Strategic Alliances,24,Management Summary,1 Organizational Structure,2 Management Team,3 Personnel Plan,We use the linear system structure.,We have a manager,a research&,Development department Manager,a finance department manager,two waiters,a Senior pastry chef.,Organizational Structure,Manager,Two waiters,Research&,development,department,Manager,Finance,department,manager,A Senior pastry chef,Stores,Management Team,Store manager To store operation&trained staff(We will have our training department as our business expanded).,Employees Full time&part time employees to fulfill the staffing needs.,Our Incentive system uses encouragement,.,If the employee works earnestly and performs great we will reward him or her a certain amount of cash,Personnel Plan,Personnel Plan,Year 1,Year 2,Year 3,Manager,2023*12*1,2500*12*1,3000*12*1,Department manager,1800*12*2,1800*12*2,18,00*12*2,A Senior pastry chef,2500*12*1,2500*12*2,2800*12*2,waiter,1000*12*2,1000*12*3,1200*12*4,Total People,6,8,9,Important Assumptions in,Financial Plan,Independent financial subject hypothesis,Capital appreciation hypothesis,The currency time value hypothesis,Financial benefits and risks related hypothesis,Financial relations hypothesis,To share interests with hypothesis,Environment culture decided hypothesis,Financial manageable hypothesis,Financial rational man hypothesis,managing and supposing continuously hypothesis,Financial plan,Year 1,Year 2,Year 3,Predict cash flow,100000,140000,202300,Predict assets,230000,300000,400000,Predict debt,40000,70000,100000,projected Profit,80000,12023,180000,Depend on these,Important Assumptions,we can predict the financial plan,Long-term Plan,The bakery will exist until it was the biggest bakery in Chongqing university,then we will sell it,and begin another project!,Our belief,All of we believe that little thing also can make big business.Our efforts will make us success in return.,Thank you!,ME:蔡蕾 鲁艳,王小伟 杨志秀,张安宇 朱林林,