韩国教育信息协会.ppt

,www.kefa.or.kr,*,韩国教育信息协会,2004.12.24.,韩国娱乐教育产业的现状及发展,www.kefa.or.kr,目录,.,韩国教育内容产业之现状,.,娱乐教育服务的开发及商业模式,.,娱乐教育产业的前景,www.kefa.or.kr,.,韩国教育内容产业之现状,www.kefa.or.kr,.,韩国教育内容产业之现状,韩国教育产业概要,教育产业的特点,-The huge and potential market due to craze for higher educa,ti,on,-The rapid growth of the after-school education industry due to a greater,dependency on private education than on public education.,脱线教育产业,-Publishing of learning materials boomed until 1997,when PCs began to come,into wide use.,-Still enjoying quite a share in the market,though shrunk substantially.,在线教育产业,-,Expanding rapidly after schools were installed with internet networks in 2001.,-Activate markets for solution provision,contents provision,and educational,portal.,-Off-line-based on-line educational markets thrive.,-Created is an industry of edutainment,an educational program seasoned with,entertaining tastes.,www.kefa.or.kr,.,韩国教育内容产业之现状,教育内容产业,的市场规模,区分,市场规模,备注,教育产业,60,000,公立教育,私立教育,文化产业,10,000,放送,、,电影,、动画片、录像、游戏、光盘,教育用内容,2,600,Analogue+,数码,数码内容,1,800,内容+IT技术:CD,在线,教育用数码内容,450,内容,+IT,技术,:CD,在线,e-Learning,1,700,内容+Solution+服务,游戏,生产额,1,000,Arcade,游戏,在线游戏,PC,游戏,录像,游戏,手机游戏,消费额,3,500,教育游戏,21,独立题材微分,资料,:,韩国游戏产业开发院,(2002),(,单位,:10,亿,韩币,),教育内容产业,的市场规模随着,IT,产业的快速增长，从,1997,年开始每年平均,以,48%,的增长速度高速、持续的增长。,教育内容产业,的市场规模,www.kefa.or.kr,.,韩国教育内容产业之现状,市场现状及特点,市场现状,Rapid expansion of the educational contents industry.,Highly competitive due to the low entry barrier.,Attempts by foreign e-learning companies to push into the domestic market.,Survival of,contents,providers depends on quality of contents.,市场特性,Aggressive expansions of off-line companies armed with funds,prestigious,brand name and marketing power.,Diversification of contents necessary for survival of online-specialized,companies.,Establishment of independent profit bases of edutainment.,-,Edu,-games(education+game),-Education seasoned with entertaining factors such as animation and,music,and the like.,-Various add-on serv,i,ces for online members.,www.kefa.or.kr,.,韩国教育内容产业之现状,政府方面的政策支援,1.e-Learning,强化教育政策,A)Expansion of education by ICT(Information&Communication Training),-Application of more than 20%for teaching and guidance of students,-Exemplary applications through models of cyber learning,-Digitalized textbooks(development of electronic textbook),-Provision of various contents in accordance with level of each learner,B)Management of standards and quality of educational contents,-Method and guidance of developments and production of contents(SCORM,LMS,etc.),-Establishment of various standards related to the sharing system(KEM meta-data),-Quality control and information reinforcement to supply better contents,-Evaluation of,tele,-education institutions(cyber university,tele,-education institution),C)Construction of online life-long learning environments,-Reduction of private education expenditure,narrowing gaps in learning among people of,different regions and classes,easing of classified structure among universities,equal,opportunities of education for the underprivileged and developments of human resources.,www.kefa.or.kr,.,韩国教育内容产业之现状,2.,政府主导的,e-Learning,强化主要制度,劳动部,教育部,行政自治部,信息通信部,产业支援部,“Internet communications training program”(99)based on,The laborer training promotion law,Approval of e-learning universities based on,The life-long education law(01),Appointment of the e-Learning support center(03),Operation of National Education Information System(NEIS),Broadcasting and Internet lecture by EBS of programs for,college entrance(04),Management Rules of cyber education for civil servants(01),The development of online digital contents industry law,The development of e-Learning industry law(04),www.kefa.or.kr,3.,教师培养方案,1.,构筑多媒体,Library,及,DB,-Loading of clubs and module,materials useful for teachers,2.,运作,Portal,和电子杂志,-Total service for provision of,learning materials,-Flexible operation of the site,reflecting teachers demands,3.,运作互联网教育电视台,-Teachers training mainly through,club activities,-Publicizing of educational policies,4.,教师远程教育,-Offering incentives for,completion of the course,5.,运作教育软件,-Distribution of quality educational,S/W developed by the private,sector,-Publicizing of quality educational,S/W developed by teachers,6.,支持运作校园网站,-Training for helping,buil,homepages,-Support for their applications,with educational DB,.,韩国教育内容产业之现状,www.kefa.or.kr,通过灵活的,e-Learning,开发优秀教育人才,通过,e-Learning,补充和革新,公立教育,Integration of distribution,e-Learning businesses,Practical use in public,education,Construction of e-Learning,cluster,Strengthening of,competitiveness of higher,education,为了构成,e-Clustering,培养核心人才,通过,e-Learning,开发职业技能,通过构筑,e-Community,社会团结,Specification of e-Learning,training Center,Providing of customizing,e-Learning Solution,Improvement of accessibility,of the underprivileged,Construction of regional,e-communities,构建,e-Learning,政策,推进,Network,构成,e-Learning,制度基础,传播,e-Learning,精神,Construction of inter-,ministry,cooperation system,Construction of intra-ministry,cooperation system,Establishment of an,e-Learning,basic law,Construction of an,information,sharing system,Application of e-Learning,and its techniques,Closing gaps among cultures,Globalization of,eLearning,.,韩国教育内容产业之现状,4.,专业人才培养,www.kefa.or.kr,领 域,振兴方向,游戏,动画片,文化出版,放送,电子,.,韩国教育内容产业之现状,5.,振兴教育产业,强化娱乐教育内容的创作基础并支援流通渠道的现代化,文化产业的特殊化培育，活跃向海外发展,Presentation of support programs for the game industry by KGDI,Support and promotion of educational contents,Planning of sales targets in the domestic market,Generation of profits from the character business,Promotion through connection with the animation industry,Support for investment in infra including a publishing complex,Investigation of statistics and a case study of foreign counterparts by Korean,Publisher Association,Study of programs and policies by Korean Broadcasting Institute,Promotion of support programs for independent productions,Development of and investment in commercial networks connecting online and,offline businesses,www.kefa.or.kr,.,娱乐教育服务的开发及商业模式,www.kefa.or.kr,.,娱乐教育服务的开发及商务模式,娱乐教育服务的概念及出现背景,市场,Paradigm,的变化,因,Digital Mobility,的转换,-Analogue Digital,-,有线,Media,有线网络,手机,An educational system that maximizes participation of learners and then eventual benefits,of education by seasoning to learning materials and process with entertaining factors,(games)and maintains two-way Communications between learners and teachers.,娱乐教育服务的概念,娱乐教育服务的概念的出现背景,www.kefa.or.kr,.,娱乐教育服务的开发及商务模式,娱乐教育服务的必要性及功效性,Required that learning materials be reprocessed as quickly as possible to catch up,with dramatic changes in the information society.,Required that other add-on factors be applied following change in the object of education,to visual and game generations.,Requirement for combination of vertical and horizontal educational system.,Systematic establishment of education information database.,Overcoming educational obstacles related to time and space.,Real-time feedback of current academic achievements,娱乐教育的必要性,娱乐教育的功效,www.kefa.or.kr,.,娱乐教育服务的开发及商务模式,产业市场需求调查,对教育游戏的开发期望的调查结果表明作为学生家长的30岁以上及女性层的需求较高,这表明了子女教育的娱乐教育需求。,各年龄层对娱教游戏开发的期望值,10.8%,7.1%,6.0%,11.0%,22.4%,23.7%,9-14 15-19 20-24 25-29 30-34 35-39,男女分别对娱教游戏开发的期望值,7.2%,18.9%,男性,女性,www.kefa.or.kr,.,娱乐教育服务的开发及商务模式,学校教育,企业教育,特定领域,(,模拟,),An efficient combination of learning courses with games.,Experiences and knowledge in special areas,Understanding various phenomena in everyday lives,Elementary&Middle,High Student-,Asthma management game,Diabetes management game,Smoking prevention,Firefighting game,Adults,Airliner operation,Judiciary system,Courtroom Simulation,University management,Management of home&shop,Teach employees how to make right decisions under various,circumstances.,Training of outsiders,(customers,contractors)/training of customer,service and company policies,Security activities/budget of a municipal corporation,Education of consulting skills/Training of customer service and,vocational ability/development of public policies,Training of sales personnel/job skills/games of teamwork training,Kids,Intelligence,development,games,教育内容,教育内容,开发及领域,www.kefa.or.kr,.,娱乐教育服务的开发及商务模式,娱乐教育服务模式的类型,服务领域,主要内容,特点,教育内容,向,300,万会员提供教育,内容服务,与,30,多家企业开展,e-Business,教育产业的所有领域的 网络化,多媒体,制作并普及,CD-ROM Title,世界上第一个,在线,CD-ROM,服务,与网络公司合作利用宽 带网传送,CD-ROM,Video,内容,软件,开发,PC,、,Console,、,手机,学习软件,提供脱线在线,服务,提供,在线,娱教,游戏,(,英语，数学，科学),游戏,向,100,万,会员提供益智类,在线,游戏服,务,与专门教育企业合作,游戏化教课内容,与教育机关合作，提供游戏化的学习课本,校院教育,提供,在线,视频讲课,教育,内容,卫星传播,www.kefa.or.kr,.,娱乐教育服务的开发及商务模式,成功商务模式分析,学习,内容服务,终身教育,Portal,教育,内容,根据,内容,可制造许多种商业模式,例,),学习,品德,智力开发,语言等等,嫁接娱乐因素,扩大利用人群(家属),构筑教育电子购物商场,教育内容,Infants,primary&second,schoolers,Univ.Students,adults,Share,Total market share:40%,Market share&growth rate,Categories,Game developer,+,Education service provider,for production of games,Growth,rate,Up 7.9%this year,Optimal educational circumstances and,learning effects through connection,of On/offline learning system.,www.kefa.or.kr,.,娱乐教育产业的前景,www.kefa.or.kr,.,娱乐教育产业的前景,追求方向,娱乐教育产业的开发趋势应成为纵向、横向、多角度的文化产业融合,企业的发展方向应是消费者需求及内容开发的最大化,公共机关,追求,方向,教育机关,家庭,企业,娱乐教育,产业,Equal opportunity of educations,Effective training of HR,Reduction in private education,expenditures through improved,system,Values and creative services,Equal opportunity of education,Effective training of,HRs,Settlement of systematic education,Reduction of private education,based on diversified education,Improvement in household economy,Development of specialized,contents,Creative imagination,+,contents,+,Graphic,engineering,+,Educational ideas,=,on&offline,products,Common benefit,efficiency,and sustainability,www.kefa.or.kr,.,娱乐教育产业的前景,提高竞争力的战略,主要趋势,产业环境的变化,强化战略,Onlin,e,Digitization,Globalization,Integration,Intensified competition in world market,Trends of growing bigger and complex,Sophistication of service actions,Implementation of customer,relationship management,Integration of contents,on&off,-lines,Integration among genres and sectors,Increase in importance of cyber space,Increase in demand for customi,z,ed service,Enlargement of business scale by collaboration,and M&A,Enhancement of international competitiveness,by securing independent profit bases,Reinforcement of outsourcing of digital contents,Creation of collaboration networks among experts,www.kefa.or.kr,.,娱乐教育产业的前景,今后的课题及建议,领域,针对多种对象开发娱乐教育内容,追求下部内容领域的统一,中韩两国有着相近的文化构造、很高的教育热风、数字化的加速等很多的共,同点，需要持续交流的教育信息化及高度化,内容开发方向,教育用软件,企业教育,学校教育,出版,Intelligence,development of infants and learning materials,New technology and tools for enhancement of vocational ability,Supplementary learning materials,Development of human resources and management tools,Tools for humanity education and self-realization,Adoption of amusing educational means based on normal textbooks,Improvement of the quality of students and provision of new experiences,Publishing books supplemented with add-on software including CD-ROM,www.kefa.or.kr,谢谢！,www.kefa.or.kr,