Reading2.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Advertising,shampoo,Share moments;,Share life.,spokeswoman&spokesman,Phrase:,1 go hand in hand with,2 make informed choices,3 react to ads.,4 accuse sb of sth,5 associate sth with sth,Get the massage across,7 large amounts of=,a great deal of,1,与,齐头并进,紧密联系,2,做出明智的选择,3,对广告的反应,4,因某事控告某人,5,与,联系,6,了解意图,7,大量地,（只修饰不可数名词）,8 appeal to their emotions,9 take sth.into consideration,10.armed with facts and figures,11 make sb.aware of,12 look out for,13 keep an eye out for,14 bait and switch,8,吸引他们，迎合他们的情感,9,考虑,10.,掌握了事实和数据,11,使某人意识,12,当心,13,关注,14,偷梁换柱,Fast reading,Paragraphs,Main ideas,1,2,Ads are found almost,everywhere.,People react to,advertisements in,different ways.,Paragraphs,Main ideas,3,4,The basic principle of,advertisements is to,influence customers,choices.,Ads help companies and,customers in a variety of,ways.,Paragraphs,Main ideas,5,6,The most important,function of advertising is,to introduce new products.,Governments and other,organizations use ads to,make people aware of,government policies and,social problems.,Paragraphs,Main ideas,7,8,Customers should be,careful of illegal ads.,Customers should learn to,protect themselves from,false ads and make smart,choices.,Detailed reading,What makes advertising a highly developed industry?,The development of radio,television and other media,especially the Internet.,Para.1,What different views do people hold?,Defenders,Critics,useful and entertaining;,helpful to customers in,making informed choices,annoying;,misleading customers,Para.2,The basic principle of advertising is _.,to introduce a brand name to potential customers,to associate the product with the customers needs,to influence the choices customers make,to get their message across,Para.3,C,Listen to the tape and find out the answer.,Para.3,1.Which“appeal to”in the following sentences has the same meaning as the one in the 3,rd,paragraph?,We appeal to him for help.,She appealed to the high court against her sentence.,The government is appealing to everyone to save water.,The film appeals to young people,（,s curiosity,）,.,a.,恳请,b.,上诉,c.,呼吁,d.,投合，有吸引力,Para.4-6,Find out whether the statements are true or false.,()1.Because of the costs of ads,products become expensive.,()2.Truthful ads can help customers,make the right decision.,()3.All ads are not used to promote,a product or to increase a,companys profits.,F,T,T,How do bad ads mislead consumers?,By using,“hidden information”,.,By showing pictures that are only,partly true or have been changed to,look better.,By using a trick called“bait-and-,switch”.,Para.7,Conclusion,We should learn to analyze ads to protect ourselves from false advertisements and make good choices.,Para.8,1,.We can,infer,from the last,paragraph,of the,text that _.,A.we must learn to believe ads,B.we must learn to accept ads,C.we must learn to analyse ads,D.we must learn to accuse ads,Scanning:,Scanning:,2.People react to advertisements in different,ways.Because _.,A.,A,ds are useful and entertaining to some,people while annoying to others,B.,A,ds are useful and entertaining,C.,A,ds are annoying,D.,A,ds are not only useful and entertaining,but annoying,3.One advantage of advertising is that it helps,.,A increase product sales,B make a product more expensive,C increase production,D reduce the costs of a product,Scanning:,4.Advertising is a highly developed,.,A information B industry C trade D science,5.The development of radio,television,cinema,magazines and newspapers has,with the development of advertising.,A followed up B gone hand in hand,C gone behind D taken place,Scanning:,6.The best chance to reach customers is to,.,A sell them the product,B sell them what money can not buy:love,happiness and success.,C appeal to their emotions,D reduce the price of the products.,Scanning:,7.When we buy an expensive product,can help us make the right decision.,A.sellers B.ads,C.our friendsD.defenders,Scanning:,8.“Not all ads are used to promote a product or to increase a companys profits”means,.,A.all ads are used to promote a product or to increase a companys profits,B.few ads are used to promote a product or to increase a companys profits,C.no ads are used to promote a product or to increase a companys profits,D.all ads are not used to promote a product or to increase a companys profits,9.In order not to become easy target for ad makers,we must,.,A.distinguish between fiction and facts,B.watch TV more often,C.believe all the ads,D.never believe any adsa,Scanning:,10.Why is advertising popular?,A.Because ads are found in newspapers.,B.Because ads are found on the Internet.,C.Because ads are found on TV.,D.Because ads are found everywhere.,Scanning:,Thank you!,