广告公开课.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,reading,advertisements,Enjoy an ad of Nike!,Just,do,it!,Fast-reading(2,mins,):,whats the purpose of the writing?,A.to talk about ads,B.to do some research on ads,C.to prove ads are not always true,D.to introduce ads and advise people to be,smart about ads!,2.Which of the following is not talked about?,A.what is an ad.B.PSA,C.An ad doesnt always tell complete truth.,D.How to design an ad.,subtitle!,Types of ads,Commercial ads(CA),Public service ads(PSA),1_,Places found,2_,newspapers,magazines,the Internet,radio and television.,3_used,Use 4_ language,and 5_ images,Differ-,ences,Purpose,To 6_ a product or service,To 7_,people,Cost,Charged,8_,9_,Bright-Teeth fights bad breath.,Yes to life,no to drugs.,10_,Not fall for the trick!,Learn from it!,Billboards,persuasive,exciting,promote,educate,Simila,-,rities,Methods,Free of charge,Examples,Writers advice,Which type of ad does it belong to,CA or PSA?,CA,CA,PSA,PSA,CA,Taiwan,China!,PSA,CA,CA,CA,PSA,PSA,You can receive more than you ever give.,PSA,Its time to stop killing animals!,What kind of writing is it?,argumentation(,议论文,),B.expository writing(,说明文,),narration(,记叙文,),D.practical writing(,应用文,),Advertisements,ikspzitri,Its written to introduce,sth,.,P1:,P2:what is an ad?,P3:Does an ad tell the truth?,P4:PSA,P5:,Introduction of ads,Supporting details,conclusion,Reading Strategy,How to read an expository writing,Part 1:,Part 2:,Part 3:,All these details(,细节,)are written to,support,the subject(topic):ads!,the introduction of the Subject:,_,Supporting details(or examples):,(1)_,(2)_,Conclusion:,_,Even if an ad does not lie,it doesnt tell you,the complete truth.,Bright-teeth fights bad breath,！（？）,We must,not,fall for this kind of trick,.,You are proud of your cooking,so shouldnt,you buy the very freshest food?,Take,Para 3(Does an ad tell?),for example:,亮齿牌牙膏挑战口臭！,Subject:,_,supporting details:(match the idea with its example),1_,2_,3 _,Conclusion:_,PSAs,are made to serve the public.,We can learn a lot from them.,Take,Public service ads(,PSAs),for example:,Smoking is committing suicide slowly.,Yes to life,no to drugs.,Project Hope-schooling,every child.,Knowledge changes life.,1)to deal with large social issues,2)to educate us about,public service project,3)to teach how to live,healthy lives,Summary,Reading strategy:expository writing,CAs,and,PSAs,Suggestion on ads,Whats your opinion on ads?,Summary of the text:Part E,(1)advice (2)advertisements (3)intended,(4)public welfare(5)promote,(6)customers (7)persuasive (8)nationwide,(9)campaigns (10)encourage,Possible answers,:,Debate:,Group A(Girls):,Ad has a,positive,effect on our lives.,Group B(Boys):,Ad has a,negative,effect on our lives.,Try to list as many,reasons and examples,as you can to support your idea.,Words from teacher:,Every coin has two sides.,Think twice before you decide!,Homework,1.Read this expository writing again and make marks where you have question!,2.Finish part D and E on page5,