M4U1Project.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,M4 U1 Project,Developing an ad campaign,From the above pictures,we can see advertisements,have a strong influence on our daily life.,But,Have you found any differences among the four pictures?,These two pictures are both,promoting products.,So they are called,commercial ads.,（商业广告）,However,these two pictures are educating people about,the knowledge of,public welfare,.,So they are called,public service advertisements(,PSAs,).,（公益广告）,Does a single ad can have an impact on us?,Of course not.,Usually people will launch an ad campaign.,But,Then what is an ad campaign?,1.To determine your audience,someone must report the related information to you.,2.Youd better decide what you want the audience to know or think about before you have decided who your audience is.,3.The decision what approach you want to use should depend mostly on your target audience and which kinds of ads reach that group best.,T/F,F,you will do a little research and analysis in advance.,F,after,T,Line 10-11,Line 16-17,Line 28-29,(the 1st passage),Main Idea:How to build an ad _,Step One,*have a clear aim and _ audience in _;,*do a little research and analysis _ of time and you can _ the right _ for the right people.,Step Two,*gather _ from your research;,*It is important to always try to _ to the way,the audience will _.,Step Three,*use different m_ to get your message _,*decide what _ you want to use to _ your audience.,campaign,mind,target,ahead,create,message,information,appeal,react,edia,across,approach,reach,Fill in the blanks,(1),(2),(3),(4),(5),(6),(7),(8),(9),(10),(11),(12),(13),Discussion,If you are asked to plan an anti-smoking ad campaign,what kind of information will you include?,Questions(the 2nd passage),1.Who is the target audience of this ad campaign?,2.What is the ad campaign aimed to do?,3.What is the slogan for the ad campaign?,4.On which day will the ad campaign be started?,High-school teenagers.,To discourage young people from smoking.,Smoking kills!,On 31 May,World No Tobacco Day.,5.What is not the reason for anti-smoking?,A.Every year millions of people around the world die,due to smoking.,B.Every pack of cigarettes contains poisonous,chemicals leading to lung cancer and heart diseases.,C.Smoking costs a lot and causes great damage to the,welfare of the people.,D.So as to develop huge numbers of smokers in Asia.,6.The following approaches to achieving the goal are used except _.,A.Tell teenagers to care about health and future.,B.Educate teenagers about the bad physical effects of,smoking and those on the people around them.,C.Tell them smoking is not cool or attractive,on the,contrary,which makes people smell terrible.,D.Convince the parents to urge their children to give,up smoking.,7.How many kinds of forms be used to promote the information on anti-smoking?,A.2 B.3C.4D.5,8.Then what are these forms?,Posters,website,school magazine,an essay competition.,Would you like to have a try?,一次性筷子,disposable chopsticks,1)Why do you start the ad campaign?,2)Who is your target audience?,3)Whats the aim of your ad campaign?,4)What is your slogan,?,5)How will you reach your audience?,Tips,二氧化碳,carbon dioxide,氧气,oxygen,Every day millions of disposable chopsticks,are thrown away,.But,seldom do people realize,they are destroying the whole forest by,cutting down,lots of trees.Trees,play an important role in,our daily life.They can absorb carbon dioxide to produce oxygen which is necessary to us human beings.,Whats more,they can make our city more beautiful.,This is why,we are encouraging people to stop using disposable chopsticks.,Our target audience is all the citizens in,Qidong,.,Our main aim is to make people aware of,the importance of the forest.Our slogan is that disposable chopsticks are eating up the forest.We will use posters to let people know about the ad campaign.,Meanwhile,we will,call on the students to,educate their parents,as well as,their friends about the importance of the forest.We hope our ad campaign can be successful.,Sample,Thank you for your attention!,Bye!,