高二英语：unit11 lesson3 the advertising game课件北师大版 课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,Unit 11 Lesson 3,The advertising game,New words,advertise(,vt,),sth,.,advertise(vi)for,sth,.,advertisement(n)=ad,advertisements(,plur,.)=ads,advertiser,6.approach,-,method,7.boom,-,rapid increase,8.budget,-,plan of how money,should be spent,9.classic,-,traditional,typical,10.concept,-,idea,11.contemporary,-,belonging to,the present time,12.consist of,-,contain,13.suitable,-,right for something,Main idea,The combination of design and,new idea.,The new and general need of,modern ad.,About classic ad,The reason of making people forget the existence of ad.,About the public ad.,About classic ad,The new and general need of modern ad.,The combination of design and new idea.,The reason of making people forget the existence of ad.,About the public ad.,Right order,Reading for details,1.When does the simplest type of,advertisement work?(It works when),2.Why are modern techniques of design,not enough for advertisements to be,noticed in modern cities?,3.What ideas do todays advertisers use,to make you notice their products?,4.What has the government done during,the last decade?,1.It works when we only want to find information about certain products.,2.Because of the advertising boom,people are used to seeing high standards of visual design.,3.They use,humour,as well as new and unusual ideas to surprise people.They hope to make people forget that someone is trying to sell them something.,4.Over the last decade,the government has worked hard at using advertisements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoking,etc.,to tell the use of a noun.,as subject.,after“Be”.,after a preposition.,A Gerund can be used,A Gerund is used to tell the use of a noun.,1.Shanghai Sewing Machine,A Gerund is used as a subject.,2.,This kind of advertising,might not be suitable.,6.Some advertisements may suggest that,buying,a car can make you free.,7.,Repeating,old ideas is not a successful approach.,9.,Using,humor to surprise is important.,11.Not all,advertising,is about selling products and services for a profit.,A Gerund is used after“Be”.,8.The main purpose of the advertisement is,making,customers spend money.,10.By doing this,they hope to make people forget that someone is,trying,to sell them something.,A Gerund is used after a preposition.,3.A lot of money is spent,on applying,modern techniques.,4.Because of the advertising boom,people are used,to seeing,high standards of visual design.,5.Modern advertisements must stand,out in a world full of competition,by combining,the highest standards of design with ideas.,10.,By doing,this,they hope to make people forget,that someone is trying to sell them something.,A Gerund is used after a preposition.,11.Not all advertising is,about selling,products and,services for a profit.,12.There are public advertisements which encourage,citizens to participate,in improving,their,neighbourhood,protecting,the environment,and,helping,other people.,13.The government has worked hard,at using,advertisements to educate the public,on fighting,AIDS,saving,water,helping,the poor,giving up,smoking.,Exercises,1.Im an early bird,and Ive got used to _(get up)at 5:00 a.m.,2.There is only one,programme,worth _(watch)today-the science,programme,on volcanoes.,3.Its no use _(worry)about it.You can t do anything to change it.,4.I regretted _(not,apologise,)to the old man for my bad,behaviour,.,5.My little niece and nephew are always excited to set out on a _(camp)trip.,6.For fifty years,she did her job without _.(complain).,7._(Ask)about other peoples personal business is not polite.,8.I dont feel like _(do)anything at all this evening.,getting up,watching,worrying,not,apologising,Asking,camping,complaining,doing,Do you think,advertising actually,works?,Have you ever bought,anything because you,liked the idea,promoted in the ad?,Nike,Discussion,Task for Group 1 is,practising,telling us,the story in the ad,.,(careless,leader,punish,press),Task for Group 2 is discussing,what way is used in the ad.,Task for Group 3 is discussing what you,think about the idea.,(give information,design,creative,interesting,attractive,fascinating,humorous),Homework,Please read the text,several times,and try to retell the content.,