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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,dvertising,A,Unit 1,Welcome,to,the Unit,Enjoy some beautiful ads,Enjoy some beautiful ads,Enjoy some beautiful ads,Enjoy some beautiful ads,Brainstorming:,1 Where can we find these ads?,2 Why do you like these ads?,On billboards,on the Internet,in newspapers/,Magazines,on TV,in leaflets,or in buses etc.,They are quite interesting,creative and we can get some useful information from them.,Observation:,Observe the six pictures on Page 1.Try to divide them into two parts.,Ads for public issues,Ads for sales,Project Hope,Earth Day,Say No to drugs,Software,Oxlin,Airlines,Soft shine shampoo,Discuss and speak:,Read the instructions and focus on the six posters.,Try to answer these questions:,What,image(s,)can you see on each poster?,What can you read on each poster?,What can you learn from each poster?,Commercial,advertisements,Public service,advertisements,The first poster is intended to make people aware of the importance of Project Hope.It makes people realize that there are still a lot of children dropping out of school for economic reasons.It calls upon people to do something to help children in poor areas.The poster makes us aware of the needs of other people,.,Poster 1,This poster is intended to sell his,Product to the persons who want to,study on the computer.With the,persuasive words”special discount”,and images to attack peoples attention,people would buy some cheap learning software.,Sometimes this will help you.But sometimes dont.In our actual life,if you want to study,I think you can learn something well without learning software.On the contrary,if you have learning software,you are not sure to learn something well.,Poster 2,This poster is a commercial,advertisement.It offer the,Airline service.It uses“I live,to fly with,Oxlin,Airlines.,Taking airlines is a fast way,to get to another place.In this way can much of time be saved.,Poster 3,This poster strikes us a,lot.It is trying to show,us that the birds have,nowhere else to build their,nets.They have to build their nets in the sky because all the trees have been cut down.It sends us a serious warning and tells us that we should protect the environment from now on.,Poster 4,Taking drug is harmful both,to the people who take drug,and their family.If someone,takes drugs,he will become,seriously ill.This poster is,intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.,Poster 5,This poster is targeting,young people especially,girls,because they pay,more attention to their,appearance.It uses persuasive words“Shine that lasts fro days”successfully to persuade young people to buy this shampoo.,Poster 6,More ads for you to discuss:,Protect water,Protect ourselves.,Can you think about a good slogan for each ad?,Never delete Green,Keep it Forever!,Enjoy your music,Enjoy your Sony!,Cherish,your life!,Taiwan,China!,Shoes can fly!,So do your dreams!,Homework,1 Look for more interesting ads and show them to your classmates next time.,2 Make good preparations,for Reading part.,
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