高中英语Unit 1 Advertising--reading 2ppt 课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 1 Advertising,Reading,Advertisements,1 What is the advertisement intended to do?,2 What are the differences between commercial,advertisements and public service advertisements?,3 Do you think ads play an important part in our lives?,A,Read the article quickly and answer these questions.,1 What do advertisements encourage people to do?,2 What does,PSAs,stand for?,3 What are,PSAs,mean to do?,To buy a product or service or believe in an idea,Public service advertisements,To educate people about health,safety or any other issue which affects public welfare,B,Read it again carefully and answer the following questions.,1 Where are advertisements most commonly found?,2 What is the difference between commercial advertisements and public service advertisements?,3 Why are some of the advertisements clever according to the article?,They re mostly found in newspapers and magazines,on billboards,the Internet,radio and television.,A commercial ad is one which someone has paid for to promote a product or service,while a PSA is often placed for free,and is intended to educate people about issues which affect public welfare.,Because though the ads dont lie,they dont tell you the complete truth.,4 When did China begin a nationwide public service advertising campaign?,5 Why should we follow the advice in,PSAs,?,In 1996.,Because,PSAs,are meant to be helpful,and by following the advice in,PSAs,we can often learn a lot.,C,Into the text,1 Which ad doesnt really tell the truth according to the text?,A You are proud of your cooking,so shouldnt you buy the very freshest food?,B Yes to life,not to drugs.,C Project Hope schooling every child.,D Knowledge changes life.,2 The following statements are the similarities between the commercials and,PSAs,except that_.,A they all use persuasive language and exciting images.,B they are both main types of ads.,C they are most commonly found in newspapers and magazines,on billboards,the internet,radio and television.,D they all tell people the complete truth.,3 Which of the following words can be used to describe the most obvious feather of the commercial ads?,A Persuasive B Creative C Boring D factual,A,D,D,D True or false:,1 Advertisements are found in many places.,2,PSAs,are only found in newspapers.,3 All ads tell the complete truth.,4,PSAs,and commercial ads use some of the same methods.,5 Commercial ads can often give us valuable information about how to live our lives.,6 An ad warning people against smoking is an example of a PAS.,T,F,F,T,F,T,F,Reading strategy:reading expository writing,1 What is expository writing meant to do?,2 What is the format of expository writing?,.,It is meant to introduce you to basic information on a topic,.,Introduction of subject,supporting details,conclusion.,Read the text and analyze the format of the third part,.,What is the subject of this part?,What information support this idea?,What is the conclusion?,G Discussion:,1 What are the similarities and differences between the commercial ads and,PSAs,?,2 Do you think young people are easily persuaded into buying new products?Why or why not?,3 Will you follow the suggestions mentioned in the text”Why or why not?,