高一英语 Module 4 Unit 1 AdvertisingWord power牛津版 试题.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Word Power,Blank-filling,_(advertise)are an important part of life.They use lots of _(persuade)and _(excite)images to sell products or services._(general)speaking,there are two main types:_(commerce)ads and,PSAs.They,do not always tell you the _(true).We should be _(care).,Advertisements,persuasive,exciting,Generally,commercial,truth,careful,Question:How are these new words formed?,More examples:,Root,derivatives/new words,health,interest,depend,use,difficult,week,healthy,interesting,dependent,useful,difficulty,weekly,Competition:,Think more words that are created this way.,Which group can win?,The group that has the most words wins.,How to form adjective from nouns and verbs?,Wu Ping:,Do all ads play tricks on people?,Wu Hong:,No.,PSAs,use some of the same methods as,commercial,ads,like,persuasive,language and,exciting,images,but they are not meant to trick us.,commerce N.,commerc,ial,persuade V.,persua,sive,excite V.,excit,ing,Using suffixes,Noun +y,+,ly,+,ic,+al,+,ous,+,ful,health health,y,week week,ly,hero hero,ic,origin origin,al,danger danger,ous,help help,ful,Verb +ed,+,ing,+,ive,amaze amaz,ed,excite excit,ing,attract attract,ive,Can you think of more examples?,Exercise:Best Clothing Shop,Possible answers:,(1)lovely (2)attractive (3)boring,(4)creative (5)fantastic (6)exciting,(7)friendly (8)competitive (9)famous,(10)lucky,Lets learn more about suffixes.,Suffix,Meaning,Examples(adj.),-,ical,having the quality of,-able,having the quality of,-,ous,like,full of,-,ful,characterized by,-less,without,medical,electrical,enjoyable,reasonable,dangerous,adventurous,joyful,mouthful,cloudless,hopeless,Puzzle,c,o,m,m,e,r,c,i,a,l,1 commerce,2 health,3 hero,4 attraction,5 help,6 excitement,7 origin,8 danger,1,2,3,4,5,6,7,8,Hidden word,Food and _ are quite important to,our human beings.,用,所给单词的形容词形式填空！,h e a,l,t h y,h e r,o,i c,a t t r a c,t,i v e,h,e l p f u l,e x c,i,t i n g,o r i g i,n,a l,d a n,g,e r o u s,clothing,Active show,Suppose you are a book seller.You want your,customer to buy a new book called English,Literature.How can you make your customer,buy it?Make a dialogue with your partner and,then have it presented.,learn more about sales and marketing,Useful expressions:,Product,Market research,Sales and marketing,Sales/marketing department,Consumers,Market share,Sales target,Market leader,High quality,Sales figures,What do they mean?,Can you have a guess?,Practice:B,Possible answers:,(1)product (2)market share,(3)sales figure (4)consumers,(5)high quality (6)market research,(7)sales/marketing department (8)Sales target,(9)market leader (10)sales and marketing,Exercise for consolidation,product sales quality figure consumer discount,I want to buy some milk _ from the shop._of milk usually go up during this time.I like Fresh milk very much because this band usually has a good_.Recent sales _,show that it is popular among _.The shop also gives much _ of 10 per cent for cash.Why dont you have a try?,products,Sales,quality,figures,consumers,discount,Homework,1 Finish the Ex on Page 91.,2 Make good preparation for Grammar and Usage.,Thanks!,Bye-bye!,