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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,1.Why is advertising popular?,A.Because ads are found in,newspapers.,B.Because ads are found on the,Internet.,C.Because ads are found on TV.,D.Because ads are found everywhere.,2.The best chance to reach customers is,to,.,A.sell them the product,B.sell them what money can not buy:,love,happiness and success.,C.appeal to their emotions,D.reduce the price of the products.,3.Which sentence tells us the main idea,of Paragraph 5?,The most important function of,advertising is to introduce _.,A.the price pf products,B.the types of products.,C.new products.,D.the company where the products,come from.,4.“Not all ads are used to promote a product,or to increase a companys profits”,means,.,A.all ads are used to promote a product or,to increase a companys profits,B.few ads are used to promote a product or,to increase a companys profits,C.no ads are used to promote a product or,to increase a companys profits,D.all ads are not used to promote a product,or to increase a companys profits,5.In order not to become easy target,for ad makers,we must,.,A.distinguish between fiction and,facts,B.watch TV more often,C.believe all the ads,D.never believe any ads,6,.We can infer from the last,paragraph,of the,text that _.,A.we must learn to believe ads,B.we must learn to accept ads,C.we must learn to,analyse,ads,D.we must learn to accuse ads,integrating Skills,新一代的选择,the choice of a new generation,Good to the last drop,滴滴香浓，意犹未尽。,（麦斯威尔咖啡）,Obey your thirst,服从你的渴望。,(,雪碧,),To me,the past is black and white,，,but the future is always color,。,Just do it.,Share moments;Share life.,智慧演绎，,无处不在。,intelligence,everywhere.,一朝拥有，别无所求,the first ever,the last youll ever need,.,没有不做的小生意，,没有解决不了的大问题。,no business too small,no problem too big.,动态的诗，向我舞近。,poetry in motion,dancing closing to me.,Read the text carefully then find the answers to the following questions.,1._ways of choosing names for the products are mentioned in Paragraph 2.,A.Two B.Three,C.Four D.Five,2.A good slogan should be,catchy,or easy to remember.The underlined word means _.(,para3,),A.difficult B.attractive,C.well-known D.interesting.,3.According to the passage a good advertisement must _.(4),A.begin with a question or a puzzle,B.tell a continued story,C.be informative and attractive,D.contain a funny text.,4.What is one of the dangers of a series of advertisements,?(4),A.Readers will be tired of reading too,many texts.B.Readers will lose patience.C.Readers will forget the name of the,product.D.Readers will forget the advertisement.,5.Why didnt anybody buy the hair cream,?(5),A.Few people showed interest in the actor.,B.The advertisement wasnt shown on TV.,C.“X puts life into dry hair”was not a good,text.,D.“X puts living things into dry hair”was,not a good translation.,6.Without the German speaker at the car factory,_.,(6),A.The latest car would have sold well in,Germany,B.The Germany would have changed the,name of the car.,C.No German would like to buy the latest car.,D.The sales manager would have promoted to,a higher position because of his performance.,7.The sentence“We should think twice when we are offered a free gift or an added bonus.”in the last paragraph wants to tell us _.,(7),A.sometimes we pay more than its real cost.,B.we mustnt believe ads.,C.we pay less than its real cost.,D.never to buy anything on sale.,8.Which is,NOT,mentioned in making a good advertisement?,(all),A.The name of a product,B.Possible information about a product,C.Fun and humor,D.Where an advertisement should be,shown,spokeswoman&spokesman,
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