离子烫、直发膏介绍.ppt

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Re-bonding Expert,重组专家,The need to tame unruly,curly hair is one of the,greatest desires,amongst individuals today;it is often the case that those with curly hair dream about straight hair and those with straight hair dream about curly hair!,Get the latest straight looks with,Strait Styling,Strait Therapy,from,Schwarzkopf,Professional,an,innovative,re-bonding system designed for ultimate,creativity,and,performance,.,拥有一头飘逸柔顺的美发是卷发或是易散乱头发的最大欲望.而太直的头发就幻想有一头美丽动感的卷发,而卷曲易乱的头发就希望头发顺直而柔美.,使用施华蔻直发系列，以其革命性的全新研发来获得最理想的直发效果,Re-bonding World,重组世界,Re-bonding is an important technology,combining proven straightening ingredients with thermal techniques and deep conditioning in order to create longer-lasting,perfectly straight,beautiful hair.,离子是一种重要的技术,使用热力技术证明矫直效果要更久,建造出完美地笔直地、持久美丽的卷发。,Overview,直发烫发发展历史,History of Straight Hair,Late 1800s,Heated combs used,Early 1900s,Popular with Afro-Caribbeans in USA,1960s-1970s,Household iron often used,1990s-present day,Widespread popularity,18,世纪后期,用烤热的梳子将头发烫直,19,世纪早期,流行于美国的,Afro-,加勒比海,19,世纪60至70年代,使用家庭熨铁来烫直头发,1990,年代,-,现在,普遍流行直发,Overview,直发烫发发展历史,Early History,2000 BC,Egyptian women use wooden rods&mud!,1000 BC-400AD,Curly hair an important fashion for Greeks,Roman Empire continues trend,hair is short,Hairpieces&wigs commonplace,1500-1800s,Renaissance&Baroque periods,Curls are worn long and flowing,Wigs commonplace,早期历史,公元前2000,埃及妇女使用木棍和泥土,公元前1000 -公元后400,对希腊人来说，卷发时很重要的时尚,罗马帝国延续了这以趋势，头发变短了,假发的流行,1500-1800s,文艺复兴和巴洛克时期,流行猪肠型卷发,假发的流行,Overview,直发烫发发展历史,Modern History,Early 1900s,Alkaline perm,1905-Charles,Nessler,invents perm machine,Croquignole,technique introduced,Mid 1900s,1947-Cold perm introduced into salons,1950s-Acid balanced perm introduced,Late 1900s,1970s-Innovative delivery systems,1980s-Big Hair,1990s-Declining market,现代历史,1900s,初,碱烫法,1905-Charles,Nessler,发明烫发机,Croquignole,技巧被引进,1900s,中叶,1947,冷烫法被引进发型屋,1950s,酸性平衡烫发被引进,1900s,末,1970s,创新的传递系统,1980s,蓬松的发式,1990s,市场萎缩,Overview,概括,Present Day,USA industry worth$1 billion,Expected to grow,Straight hair remains popular,Increasing within Europe,Asia,S.America,Japan,Aspire to western image,现今,美国工业价值十亿元,期望继续增长,直发流行的趋势,在欧洲亚洲，南美,日本都持续增加,期望向西方看齐,2,General Products/,一般的产品,Hair products are constantly being refined.Most of the changes to form-altering products involve improvements to performance or caring properties.,头发产品正在不断地被提升。大部份电发水产品的变化包括对效果的进步或价格。,A thorough understanding of product groups,their uses and composition will ensure skills and knowledge are kept up-to-date,guaranteeing the best possible advice for your clients.,产品的完全理解,他们的使用和作文将会确定技术和知识被保持最新,为你的客户保证最好的可能忠告。,Product Type/,产品类型,Straightened,Similar to wave lotion,Same active ingredient,Requires neutralising/fixing,Weaker thin a,relaxer,pH value closer to neutral,Ideal for wavy to curly hair types,Kinder to hair,整形产品,同冷烫烫发水相似,同样的活性成分,要中和/定型,比放松产品柔和,pH,值接近中性,很适合波浪头发和卷发,有利头发,apply form lotion,cystine,amino acid,disulphide bond,cysteine,amino acid,sulfhydral,groups,cystine,amino acid,disulphide bond,Product Type/,产品类型,apply form lotion,Natural Styling,Glatt,Features,Professional straightening product,Cream-based product,Keratin-based care complex,Specially designed neutralising balm,Benefits,Perfect salon results on wavy/curly hair,Targeted application,weighs hair down,Strengthens&repairs damaged hair,Soothes and conditions,自然造型,Glatt,产品,特点,专业整形产品,油膏产品,以角蛋白为基础的护理混合物,专门的中性香膏,益处,完美的波浪/卷发效果,方便使用，让头发变轻,加强修复受损头发,平和滋润,Product Type/,产品类型,Relaxer,Very different to a wave lotion,Contains active ingredient hydroxide,Does not require neutraliser/fixer,Stronger than a,straightener,pH value more alkaline,Ideal for very curly to Afro hair,放松产品,同冷烫烫发水很不同,含活性氢氧化物成分,不需中和剂/混合剂,比整形产品强,pH,值更偏碱性,很适合卷发和非洲人头发,cystine,amino acid,add hydroxide,water molecule,dehydroaline,lanthionine,Product Type/,产品类型,Re-Bonding,Similar to a,straightener,Same active ingredient,Requires neutralising/fixing,Thermal straightening,Modified ingredients,Used with a straightening iron,Longer-lasting results,重组产品,与整形产品类似,同样的活性成分,需要中和水/,定型,加热的整形产品,改良成分,以热力改变头发形状,持久的效果,3,Strait Therapy,One in three women long for straight hair!Strait Therapy is an innovative thermal straightening system from,Schwarzkopf,Professional,combining specialist tools and tailored,high quality products.,三分之一的女人渴望直的头发,!,Strait Therapy,是来自施华蔻专业人士的一个创新的头发矫直系统,结合专业用具及研究出来,的高质量产品.,The result:silky-smooth,shimmering,long-lasting straight hair that is easy to style,!,结果,:,丝质的顺滑,有光泽,持久的直头发效果,!,Strait Therapy,System,Comprises 4 products,Innovative thermal system,Suitable for most hair types,3 strengths available,Specialist tools,Strait Therapy application brush/bowl,Strait Therapy,Strait Therapy straightening iron,Strait Therapy,Strait Therapy paddle brush,系统,包含,4,种产品,创新的热能系统,适合大部份发质,0号软化膏,专家工具,使用染扫染碗,使用电直夹,Strait Therapy,系统,保护,烫前平行保护,独特的准备阶段,软化,软化膏,通过热来弄直头发,固定,中和剂,固定与头发的修剪,保养,烫后护理,加强护理,Features&Benefits/,特点和好处,Protection Balancer,Features,Pre-treatment spray,Balances porosity,Hydrolysed wheat protein,200ml pump dispenser,Benefits,Even,consistent results,Hair is glossy and vibrant,Easy distribution and re-fill,烫前平行保护,特点,喷雾护理,平行透气性,蛋白质,200ml,瓶装喷洒器,效益,持久的效果,头发有光泽和有弹性,容易打理和造型,Features&Benefits/,特点和好处,Straightening Cream,Features,Tube dispenser,Silk protein complex,300ml size,Available in 3 strengths,Benefits,Easy to apply,Ultimate shine,Up to 2 applications in 1 tube,Suitable for most hair types,软化膏,特点,管状,丝蛋白质复合物,容量300,ml,0号软化膏,效益,容易使用,光泽极好,2,合,1,的功能,适合各种发质,Features&Benefits/,特点和好处,Straightening Cream-Strength,0,Resistant very curly hair(pH 9.1),整形产品,0,非常卷及抗拒的头发,(pH 9.1),Features&Benefits/,特点和好处,Neutralizing Milk,(pH3.7),Features,Ready to use,Mild action formula,1000ml bottle,Benefits,Quick to apply,Kind to the hair,Long-lasting,中和乳液,(pH3.7),特点,易于使用,比较温和,1000ml,一瓶,效益,易于涂放,保护发质,效果持久,Features&Benefits/,特点和好处,Treatment,(pH 3.4+),Features,Intensive conditioning,Vitamin restructure complex,250ml&500ml jar,Benefits,Vibrant,glossy hair,Hair is stronger&healthier,Suitable for use at home&in-salon,烫后护理,特点,加强护理,加入维他命复合物,250ml,或,500ml,效益,头发有弹性和有光泽,头发更健康及强壮,适合家庭使用和发廊使用,Strait Therapy,Features&Benefits-Summary,Super-straight hair,Up to 99%straight result,Permanent results,Retouch after 6-8 months,Intensive conditioning,Superb gloss and shine,Easy maintenance,Hair is easier to style,every day,Quality ingredients,Thioglycolate,-based formula,特点和好处总结,超级直发,达到,99%,的直发效果,持久的效果,可达,6-8,个月,加强修护,极有光泽,容易打理,容易打理发型,成份,-巯基乙酸盐的基本成份,Strait Therapy,Procedure,Protect,1,Analyse the hair,2,Hair cleansing,3,Apply,Protection Balancer,Strait,4,Straightening Cream,application,5,Developing stage,6,Rinse hair,步骤,保护,1,分析发质,2,清洗头发,3,涂放,烫前平行保护,软化,4,涂放,软化膏,5,软化阶段,6,冲洗头发,Strait Therapy,Procedure,Strait,7,Strait Therapy,Treatment,8,Blow dry,9,Straightening iron,Fix,10,Strait Therapy,Neutralizing Milk,11,Rinse hair,步骤,软化,7,直发的护理,8,吹干头发,9,以热力改变头发形状,定型,10,涂放定型液,11,冲洗头发,Strait Therapy,Procedure,Treat,12,Strait Therapy,Treatment,13,Finish,步骤,护理,12,直发,护理,13,完成,Strait Therapy/,数码烫操作方法,数码烫操作方法介绍,1,分析发质并与客人沟通,洗发前的发质状况检查,洗发后的发质状况检查,确定软化方法,涂放技巧,喷电前护理应涂抹在受损部位,涂抹软化膏头发角度应与头皮保持,90,度,建议分段涂抹,找出最抗拒部分最先涂,在长发处理中无论什么发质都要分段涂抹,软化过程,不接触头皮并保持相对安全的安全距离,涂抹完最后一片就要观察第一片的软化情况,判断软化时间,建议每,5,分钟检查一次,软化检查,请使用保险膜轻柔覆盖,数码烫操作方法介绍,4,冲水,a.,最少冲水,5,分钟,先冲后枕骨区域,b.,无须吹干直接上卷,5,上卷,a,.,注意上卷角度根据想要的发型,b,.,没有固定上卷模式,6,仪器使用,a.,配合仪器要有质量保证,b.,控制时间和温度必须要等到发卷全干,7,中和剂,a.,冷却,10,分钟后上中和剂,b.,等候,10,分钟拆卷、冲水,Strait Therapy/,数码烫操作方法,建议,上卷时,使用皮筋的方法,Strait Therapy/,离子烫,操作方法,头发的诊断,先检查头发的受损程度的,.,了解客人生活习惯,.,洗发后再诊断,在湿的头发中,在不同的部位先检查一下头发的弹性,如,:,发根,发中还有发屑,.,涂放电前保护,涂放前必先要把瓶子摇匀,.,在特别受损的部位应加多些保护剂,然后轻轻梳通,不用冲洗掉,.,涂放第一剂,先从脖子的底部开始,均匀地涂放在微湿的头发上,.,预留半寸位置不用涂放,避免触及头皮,.,如遇较抗拒性或天然鬈度较强的头发,应多加涂放第一剂,.,5.,停放时间,(,不建议加热,),把第一剂涂放完全头以后,先检查最先涂放的地方,测试一下它的软化程度,这可清楚让你知道,它需要的停放时间,.,Strait Therapy/,离子烫,操作方法,6.,测试头发软化程度,挑起一条头发拉扯一下看能否拉长,1,倍,当中亦有少许反全弹力,.,注意不能扯断头发,只是轻轻的拉扯测试其软化程度,.,将头发对摺,摺曲位置的压纹有多少的回弹力,.(,呈,L,型,),7.,冲洗第一剂,如果到了最长的停放时间,头发的软化程度也是不够的,也要待冲洗以后再涂放一遍,.,先从颈部后面开始,.,用清水彻底冲洗干净,.,如果有残留的第一剂,会影响直发的效果及损害头发发质,.(,建议最少冲水,5,分钟,),8.,吹干头发,吹至,9,成乾,(,不能吹至完全乾透,要留有一点水份,),9.,分区,从后颈底部开始,开每层,1,cm,厚的发片去夹,.,若分区太大,会容易下厌纹,.,*,注意:夹子在头发上不能停留超过2秒,Strait Therapy/,离子烫,操作方法,10.,涂放第二剂,(,中和剂,),先从颈背开始,将中和剂均匀地涂放在刚夹直完的头发上,离开发根半寸才涂放.,不能给头发太大的张力,涂放以后轻轻梳通.停放10分钟.,11.,停放时间,应避免客人在停放时不小心弄曲头发,因中和剂有定型作用.自然停放10分钟.,12.,冲洗第二剂,冲净后可使用烫后护理产品,令直发效果更加持久.,13.,造型,要用风咀把头发顺著吹乾,才能保持直发最佳毕直的效果.然后针对需要不同的效果,选择适当的造型产品.,Strait Therapy/Summary,直发总结,直发护理,告知客人怎样在家护理头发效果及造型,在刚完成直发矫正后,应避免,:,a),把头发圈耳朵,b),当天立刻洗发,c),用夹子夹头发,d),用像皮圈束瓣子,需要待,24,小时后才能洗发,对头发多加护理,保持直发最佳状态,.,*,建议在早上时候洗发,能维持整天最佳效果,.,