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2023年人工智能行业中国B2B市场营销现况白皮书.pdf

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1、?AI?B 2 B?CHINA B2B MARKETING TRENDS AND PRACTICES:AI TECHNOLOGY AND DIGITAL TOOL APPLICATIONOCTOBER 2023?Content?Background02?Executive Summary?/?2023?B2B?201B2B?Part 1:Self Justification of B2B Marketing?Part 2:Marketing Touchpoints&Digital Tools?Part 3:Content Marketing?Part 4:Marketing Professio

2、nals?Methodology and Survey Demographics?About Us030405060708?Background2023清?B2B?忽?2023?凡?清?B2B?问?凡?出问?凡?忽?回?B2B?忽?/?2023?B2B?3?Executive Summary2023清?B2B?影?忽?B2B?2023清?B2B?指?清?光?B2B?KPI?B2B?SCRM?出?问?AI?B2B?忽?3?2021清?2022清?/?2023?B2B?4B2B?Self Justification of B2B MarketingPart 1:?妨?出?/?2023?B2B?53

3、1%37%40%0%4%7%12%14%19%26%28%30%34%35%40%43%?/?出?ROI?/?/?2023清?激?指?光?出?指?影?指?Marketing-influenced Revenue?Part 1?B2B?清?(KPI)?/?2023?B2B?62023清2022清?Part 1?/?2023?B2B?71%2%23%45%45%47%49%?2023清?2023清?问?凡?Part 1 20%15%15%14%16%15%5%1000?800-1000?500-800?300-500?100-300?100?2023清?免?B2B问?4%10%12%38%11%1

4、7%3%5%?50%?20%-50%?20%?20%-50%?20%?50%?2022清?/?2023?B2B?8?2021清?43%?2022清?38%?2023清?26%?卓?卓?清?3?2023清?/?2023?B2B?9Part 1?/?2023?B2B?9?清?光?卓?清?妨?2023清?54%?2022清?43%?2021清?30%?9?2/3?妨?17%42%32%9%0%?B2B?B2B?13%41%30%2%13%1%?Part 1?/?2023?B2B?10SCRM?SCRM?2/3?SCRM?SCRM?光”lead”?”contact”?”qualify”?凡?择?B2B

5、?12%39%20%12%14%1%2%?SCRM?24%28%14%15%13%1%5%?SCRM?SCRM?user-?Marketing Touchpoints&Digital ToolsPart 2:2023清?凡?清?清?/?2023?B2B?11?2023清?影?Part 2?/?2023?B2B?12?免?%?1-10?B2B?5.3?66%64%46%45%41%36%35%26%26%21%20%20%18%16%16%15%9%8%8%?械?/?KOL?/?/?(?)?械?SMS?/?械?7.34 7.36 7.05 6.78 8.02 6.96 7.44 7.19 7.5

6、8 5.14 7.24 5.88 6.89 6.73 6.97 5.97 6.06 5.88 4.19?/?2023?B2B?13?WD-40?光?70指清?指?出?WD-40?忽?Jody?:?光?光?WD-40?出?忽?指?WD-40?出?忽?出?WD-40?出?出?指?凡?忽?忽?凡?妨?出?拿?凡?变?指?JodyJody 存?存?忽?WD-40?Part 2?/?2023?B2B?14Part 2?/?2023?B2B?14?B2B?清?凡?60-70忽?B2B?影?2023清?2022清?影?2021清?指?100%?80%?60%?50%?40%?20%?60%?80%?100%

7、?50%?40%?20%?1%13%18%23%20%21%3%1%Part 2?/?2023?B2B?15?1%20%28%29%33%34%38%46%50%61%63%73%?/?(?)?(?)?/?24%?SCRM?拿28%?SCRM?凡?3光?忽?ROI?/?2023?B2B?16?50指?光?拿?5?EDM?凡?存?忽?BU?出?出?问?光?拿?拿?存?出?出?出?KOL?LinkedIn?CEO?忽?妨?LydiaLydia?忽?5?Part 2?/?2023?B2B?17?2000?leads免?10?20?leads免?10?指?界?指?B?出?清?流?指?MQL?SQL?别

8、别?Call-in?SQL?leads qualification?SCRM?变?免?CMS(Content Management System)?出?campaign?SeanSean?B2B?MBA?SCRM?Part 2 Part 2?/?2023?B2B?18?must go on.2023?56%?*?3清?webinar?凡?*?26?/?1%2%37%43%53%57%58%61%63%80%?/?(?)?(?)?/?2023?B2B?19?问?存?2-3清?凡?出?指?指?凡?凡?问?问?级碑?别?清?清?光?凡?KOL?出?webinar?光?卓?凡?忽?动?Part 2?P

9、art 2?/?2023?B2B?201%2%23%45%45%47%49%?45%?B2B?/?2023?B2B?21Part 2?3C?指?忽?出?忽?流?指?SCRM?忽?5000+?清?SCRM?拿?指?碑光?出?3?1.?流?2.?3.?别?凡?出?MigyMigy?答?答?B2B?忽?拿?3C?Marketing Automation?SCRM?光?2023清?50%?光?2光?出?Part 2?/?2023?B2B?22?B2B?12%39%20%12%14%1%2%?/?2023?B2B?23?B2B?免?3?CMS?别?清1-9?9?2017清?AEAE?出问?变?指?变?A

10、I?变?号?动?B2B?YukiYuki?Custouch?SCRM?Part 2?Content MarketingPart 3:?SCRM?/?2023?B2B?2410%14%18%19%21%23%24%25%28%29%36%39%43%?影?拿?光?3清?出?Part 3?B2B?/?2023?B2B?25?出?ROI?69%56%53%48%47%39%37%37%36%33%29%23%19%17%?/?DM?/?PPT?7.307.267.276.307.266.727.367.607.125.387.296.287.687.00?/?2023?B2B?26?%?1-10?B

11、2B?5.4?突?凡?拿?指?光?出?拿?凡?指?凡?Part 3?2021清?清?清?光?37%?2021清?2022清?B2B?1/3?Part 3?/?2023?B2B?27?B2B?33%37%25%4%1%?清?出?55%25%18%2%?清?清?8%36%17%36%3%?指清?出?出?/?2023?B2B?28Part 2?B2B?清?指忽?指光?指?光?光?卓?凡?出?光?别别?/出?光?影?忽?EDM?影?指?卓?指?共?共?光?CTA?B2B?变?光清?凡?Siyuan Siyuan?2023清?问?AI?B2B?AI?凡?问出?AI辅助创作Part 3?/?2023?B2

12、B?29?B2B?AI?7%18%9%11%30%31%39%43%?AI?AI?AI?/?问?B2B?免?AI?18%34%10%35%3%?/?2023?B2B?30?AI?AIGC?卓?AI?AI?AI?OpenAI?问?激?GPT?突?OpenAI?问?突?凡?突?共?激?光突?AI问?凡?光卓?光?光?OpenAI问?OpenAI?流问?光?流?流?流?问?问?AI?AI?光?AI?变AI?AI?AI?Part 2?/?2023?B2B?31B2B?AI?Part 3?1?光忽?AI?突?突?800-1000?突?AI?光?10?突?问?突?AI?问?突?变?AI?光出?光?变?1?

13、光忽?忽?Custouch AI突?突?B2B?突?忽?AI?Prompt?突?突?共?问?问?突?问?AI?忽?指?指?AI?指?AI突?忽?AIGC出?光?AI?问?问出?B2B?CTO?Custouch?忽?Marketing ProfessionalsPart 4:?碑?/?2023?B2B?32Part 4?B2B?/?2023?B2B?3326%36%33%5%?0.5%12%24%30%36%50%60%66%?2023清?60%?B2B?B2B?妨?凡?妨?Part 4?/?2023?B2B?34?B2B?流?30%?B2B?27%?流?21%?流?B2B?17%?B2B?2%

14、?1%?1%?清?3?B2B?流?凡?动?凡?1.1.B B2 2B B?B B2 2B B?妨?妨?2.2.?妨?妨?3.3.?4.4.?B2B?B2B?2023清?2023清?B2B?忽?2023清9?影?772?忽?354?影?B2B?忽?B2B?Methodology&Survey Demographics?/?2023?B2B?35?.20%?.16%?.15%?/?.15%?.7%?.2%?/?.2%?/?/?.7%?.4%?/?/?.3%?.2%?.2%?.2%?/?/?.0%?.0%?.60%?.23%?.15%?.1%?.0%?.0%?1000?.37%?.36%?.25%?.24%?.4%?.3%?.3%?.2%?.2%?.1%?20?.22%11-20?.32%6-10?.14%2-5?.28%1?.4%?/?2023?B2B?36?出?2023?B2B?忽?&?忽?/?2023?B2B?36

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