Unit6-A.3市公开课一等奖省赛课微课金奖课件.pptx

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,Unit 6,Advertisement,21,世纪大学英语应用型综合教程,II,21st Century College,Englishfor,Interactive Purposes:Book 2,1/25,Discussion,Introduce the ads you know.,What do you think of ads?,Do you like them?,What are the advantages and disadvantages of ads?,What are the characteristics of ads?,2/25,Unit 6:Theme-related Information,Directions:,Learn about alliteration,（头韵）,.,In language,alliteration,refers to the repetition of a particular sound in the first syllables of a series of words or phrases.,3/25,Unit 6:Theme-related Information,Directions:,Learn about alliteration in ads.,Rhetorical devices,to,maximize its promotion effects,attracting attention,holding interest,arousing desire,stimulating action,.,Example:,Go for Gold.,去喝,Gold,酒。（,Gold,酒广告）,4/25,Directions:,Watch the video clip and do the exercises.,Blank Filling,Discussion,Unit 6:Warm-up,5/25,obese,极为肥胖,epidemic,流行病,obesity,肥胖,cognitive,认知，认识能力,diabetes,糖尿病,Directions:,Watch the video clip and fill in the blanks with the words or expressions youve heard.,（,Children are exposed to advertisements of junk food,which is found related to the high rate of childhood obesity.,）,Marketers have been advertising to children for decades and now Americans are feeling its,_1_,.Today more than 20%of our youths are,_2_,or obese.The weight gain starts in their toddler years and expands through adulthood.The question,on all,parents minds is what we should do to save our children from the growing epidemic,in America.Reducing or,_3_,food advertisements during childrens television time is just one link researchers found in preventing childhood obesity.Because of their age,children have fewer cognitive skills than adults do.This means they do not know exactly how to,_4_,advertisements aimed at them and do not comprehend the selling intent of advertisers.Today we blame children-could-tell-the-food advertisements,Check,Unit 6:Warm-up,as the root cause for childhood obesity and childhood diabetes.It wasnt until the 1970s that the marketers took a,_5_,look at how they advertised to children.The first industry formed to regulate advertisements to children was the Childrens Advertisement Review Unit.It was created in 1974 and is still here today.It contains several,_6_,who judge when advertisements to children are indeed misleading or,_7_,and contact the companies to change or pull the advertisements.Recently they have been looking at how food advertisers could tell to,children.This is due to the,_8_,trend of childhood obesity in America coming into national attention.A response is this:four major food beverage companies Coco Cola,Mars,Hershey,and Cadbury Adams,USA chose not to advertise to children any more.Other companies join this movement and decide they,will,_9_,nutritional standards on their products that will meet a certain low fat and sugar content when advertised to children.Although this is a step in the right direction,companies can still set their own,_10_,of what they want to advertise to children.,6/25,Unit 6:Warm-up,（,Children are exposed to advertisements of junk food,which is found related to the high rate of childhood obesity.,）,Marketers have been advertising to children for decades and now Americans are feeling its,_,.Today more than 20%of our youths are,_,or obese.The weight gain starts in their toddler years and expands through adulthood.The question on all parents minds is what we should do to save our children from the growing epidemic in America.,Reducing or,_,food advertisements during childrens television time is just one link researchers found in preventing childhood obesity.Because of their age,children have fewer cognitive,skills than adults do.This means they do not know exactly how to,_,advertisements,1.impact,2.overweight,3.eliminating,4.perceive,7/25,Unit 6:Warm-up,aimed at them and do not comprehend the selling intent of advertisers.Today we blame children-could-tell-the-food advertisements as the root cause for childhood obesity and childhood diabetes.It wasnt until the 1970s that the marketers took a,_,look at how they advertised to children.The first industry formed to regulate advertisements to children was the Childrens Advertisement Review Unit.It was created in 1974 and is still here today.It contains several,_,who judge when advertisements to children are indeed misleading or,_,and contact the companies to change or pull the advertisement.Recently they have been looking at how food advertisers could tell to children.This is due to the,_,trend of childhood obesity in America,coming into,5.closer,6.reviewers,7.inappropriate,8.overwhelming,8/25,Unit 6:Warm-up,national attention.A response is this:four major food beverage companies Coco Cola,Mars,Hershey,and Cadbury Adams,USA chose not to advertise to children any more.Other companies join this movement and decide they will,_,nutritional standards on their products that will meet a certain low fat and,sugar content when advertised to children.Although this is a step in the right direction,companies can still set their own,_,of what they want to advertise to children.,9.announce,10.standards,9/25,Directions:,Work in pairs and discuss the questions.,Unit 6:Warm-up,1.How did you feel on the first day at college?,(Cues:excited,lonely,far away from,miss,free,on ones own),2.What differences are there between college life and high school life?,(Cues:structure,remind of,count on,schedule),3.What is your daily schedule in college?,(Cues:wake up,breakfast,lecture,break,practice),Besides adults and seniors,children are also the target of advertisers.Why do they advertise to children?,Should advertisers be allowed to advertise to children,?,3 What are the effects of ads?,Directions:,Work in pairs and discuss the following questions.,10/25,Unit 6:Language and Cultural Points,target,v.,make a target of;set as a goal,n.,a mark to shoot at;sth.or sb.fired at or marked for attack;a goal to be achieved,Examples:,The nuclear weapons are,targeted,on Western Europe.,这些核武器目标是西欧。,Whats the,target,readership of this paper?,这份报纸以哪些人为读者对象,?,11/25,Unit 6:Language and Cultural Points,Planting your child in front of a television set is not altogether a bad thing,provided that,you limit the time that your little one spends watching TV and you monitor the programs watched.,e.g.,The machines will run well,provided that,they are greased in time.,这些机器只要及时上油，就会运转得很好。,本句主句是,“,Planting your child in front of a television set is not altogether a bad thing”,，,provided that,相当于,if,，表示“假如”，引导出一个条件状语从句。,Note,假如我们从他那里得到些帮助，我们就会处理这个难题。,We will solve this problem provided that we get some help from him.,12/25,Unit 6:Language and Cultural Points,Media Awareness Network,Cultural note:,The Media Awareness Network is a Canadian non-profit organization based in Ottawa that focuses on media literacy programs.In particular,the organization promotes critical thinking via education resources and analyzes the content of various types of mass media.Surveys and studies performed by the Media Awareness Network have explored youth media consumption,such as television and internet use,as well as media issues.In recent years the organizations focus has shifted more heavily to digital literacy,although it continues to produce resources on traditional media.,13/25,Unit 6:Language and Cultural Points,cite,v.,quote by way of example,authority,or proof,Example:,The devil can,cite,Scripture for his own purpose.,魔鬼也能引经据典为自己辩护。,14/25,Unit 6:Language and Cultural Points,American Psychological Association(APA),Cultural note:,Based in Washington,D.C.,the American Psychological Association(APA)is a scientific and professional organization that represents psychology in the United States.With more than 154,000 members,APA is the largest association of psychologists worldwide.The mission of the APA is to advance the creation,communication and application of psychological knowledge to benefit society and improve peoples lives.,15/25,Unit 6:Language and Cultural Points,exposure,n.,1.the fact or state of being exposed 2.disclosure,as of sth.private or secret,Examples:,After only a short,exposure,to sunlight he began to turn red.,他在阳光下只晒了一会儿,皮肤就开始变红了。,I threatened them with public,exposure,.,我扬言要公开揭露他们。,16/25,Unit 6:Language and Cultural Points,deny,v.,1.refuse to agree or accede to 2.state that(sth.declared or believed to be true),is not true,Examples:,He,denied,the money to his son.,他拒绝给儿子钱。,He,denied,knowing anything about their plans.,他否定知悉他们计划。,17/25,Unit 6:Language and Cultural Points,Monitor,Cultural note:,The full name is,Monitor on Psychology,a publication of the American Psychological Association.It is the“must read”for psychology educators,scientists,and practitioners.Delivered each month with the exception of a combined July/August issue,Monitor on Psychology provides compelling editorial on the science and practice of psychology as well as on how psychology influences society at large.,18/25,Unit 6:Language and Cultural Points,exposure,n.,1.the fact or state of being exposed 2.disclosure,as of sth.private or secret,Examples:,After only a short,exposure,to sunlight he began to turn red.,他在阳光下只晒了一会儿,皮肤就开始变红了。,I threatened them with public,exposure,.,我扬言要公开揭露他们。,19/25,Unit 6:Language and Cultural Points,deny,v.,1.refuse to agree or accede to 2.state that(sth.declared or believed to be true),is not true,Examples:,He,denied,the money to his son.,他拒绝给儿子钱。,He,denied,knowing anything about their plans.,他否定知悉他们计划。,20/25,Unit 6:Language and Cultural Points,rate,n.,1.a certain quantity or amount of one thing considered in relation to a unit of another thing and used as a standard or measure 2.degree of speed,progress,Examples:,The secretary showed me your attendance,rate,.,秘书给我看了你出勤率。,We drove at a steady rate.,我们以平稳速度开车。,21/25,Unit 6:Language and Cultural Points,substantial,a.,of ample or considerable amount,quantity,size,etc.,；,basic or essential;fundamental,Examples:,The country bought a,substantial,number of weapons.,这个国家购置了大量武器。,They made,substantial,changes to the arrangements.,他们在安排上作了重大变动。,22/25,Unit 6:Language and Cultural Points,Surgeon General,Cultural note:,The Surgeon General of the United States is the operational head of the Public Health Service Commissioned Corps(PHSCC)and thus the leading spokesperson on matters of public health in the federal government.The Surgeon Generals office and staff are known as the Office of the Surgeon General(OSG).,23/25,Unit 6:Language and Cultural Points,Federal Trade Commission,Cultural note:,The Federal Trade Commission(FTC)is an independent agency of the United States government,established in 1914 by the Federal Trade Commission Act.Its principal mission is the promotion of consumer protection and the elimination and prevention of what regulators perceive to be harmfully anti-competitive business practices,such as coercive monopoly.,24/25,Unit 6:Language and Cultural Points,.,it is highly likely that,such ads do affect childrens media preferences.,Example:,It was,thought,highly likely that,there would be a session soon.,大家认为最近非常可能开会。,It is(highly)likely that.,表示“（很）有可能,”,Note,他很有可能会失败。,It is likely that he will fail.,25/25,