LessonThree.ppt

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Lesson Three,Michael Dells Two-Billion-Dollar Dream,This text is taken from,Readers Digest,and little information is available about the author Fred J.Eckert.,Introduction to the Text,The name of Michael Dell must be familiar to many young people,especially to those who are determined to go in for business.Born in 1965,this whizkid is able to turn himself into a multibillion-dollar tycoon in a matter of a few years.How does he do it?This text gives us a glimpse of the special qualities of this boy,which have contributed to his dramatic success.,Dells success story begins with a brilliant idea.This idea may seem like commonsense today,but Dell is the first to hit upon,（偶然发现）,that idea.This is the first secret of his success:to be the first.Success usually belongs to the person who dare to be the first,to be creative and original,and Dell is always bursting with new ideas.,Another thing is his ambition.Dell is highly motivated.Even when a teenager he already vows to compete with IBM.It is this goal that gives him the strengh and courage to strive so hard.Equally important is his tenacity(,顽强,).He works hard.He never gives up.,Then next point is perhaps his thirst for knowledge.It is true that Dell did not finish school.But that does not mean that he has had no education or that he can succeed without education.He studies hard and with a clear focus.Therefore it would be wrong to conclude from Dells story that school education is irrelevant,although it does seem more difficult for a genius to develop his special interests at school.,Structure of the text,Part I (1-9)Story of Michael Dells early stage,Part II (10-28)Dell Computer Corperation-from establishment to success,Part III(29-33)Dells personal value of life,Words&Expressions,painstaking,adj.taking or characterized by taking pains;expending or showing diligent care and effort;careful,十分小心的，精心的,trotline,n.,美,a strong fishing line strung across a stream,or deep into a river,having individual hooks attached to smaller lines at intervals.,钓鱼绳,a maze of:,large number of things arranged in a complicated and confusing way,attach,v.(,to,)to fasten in position;fix or connect,to be attached to:,to be connected with;to like very much;to be part of(,附属于,),grab,v.,bb-,to take hold of(a person or thing)with a sudden rough movement,esp.for a bad or selfish purpose,to join in:,(=join in sth)to take part in(an activity)as a member of a group,to call it a day:,(infml)decide or agree to stop(doing sth.)temporarily or permanently;to decide to stop working because you have done enough or because you are tired,youngster,n.(old-fashioned)a young person,esp.a boy,to cast:,to throw,anchor,v.T to fix firmly in position n.,锚,to anchor sth.somewhere:,to fasten sth.to a certain place firmly so that it cannot move,plunge,v.to(cause to)move or be thrown suddenly forwards and/or downwards,to plunge in/into:,to push sth.firmly into something else,over dinner:,during dinner,tease,v.to make jokes about or laugh at unkindly or playfully;to make fun of sb.(sometimes in a playful way),取笑,reel,v.to bring,take,etc.by winding,卷，绕,n.(,鱼线，胶卷等的,),卷轴,tycoon,n.a businessman or industrialist with great wealth and power,工商界的,巨头，大亨,manufacturer,n.a person or firm that manufactures goods,制造商；制造公司,head,v.to lead;be at the front of;be in charge of;to be at the top,corporation,n.,法人；社团；公司,imbue,sb.with sth.,v.,T usu.pass.,一般用于被动语态,to fill with(something,esp.a strong feeling or opinion),to be imbued with:,(fml)to be filled with or inspired by certain feelings,desire,n.C;U(,for,)a strong hope or wish,drive,n.U a forceful active quality of mind that gets things done;initiative,动力；魄力；能动性,to get sth.out of the way:,to finish sth.esp.sth.difficult or unpleasant,trade,v.I(,with,)to buy and sell goods,to trade stamps:,to buy and sell stamps,advertise,v.I;T to make(something for sale,services offered,a room to rent,etc.)known to the public,e.g.in a newspaper or on television,profit,n.C;U money gained by trade or business,apart,adv.in or into two or more separate parts,to take apart:,opposite of“to assemble”,figure sb./sth.out:,T to come to understand or discover by thinking,subscription,n.the right to receive a periodical or cable television service,attend a series of concerts or plays,etc.,for a sum paid,subscribe,v.(to),newlywed,n a person who has recently married.,wed,v.wed;wedding to marry,figure,v.T+(that);esp.,AmE,to consider;believe,prospect,n.C a person who may perhaps buy ones goods,accept a job one is offering,etc.(a person or plan or job that has a good chance of success in the future.),recipient,n.(,of,),fml,a person who receives something,personalize,v.T to make personal,esp.by adding ones address or(the first letters of)ones name,flabbergast,v.T,usu.,pass.,一般用被动态,infml,to surprise very much;fill with shocked wonder,usu.so that one is unable to think clearly,enrol,enroll,v.,ll-,(,as,in,)to make(oneself or another person)officially a member of a group,hefty,adj.large in amount(big and heavy as in“a hefty man”,“a hefty book”,“a hefty amount”,“a hefty fine”,“a hefty blow”etc.,markup,n.the amount by which a price is raised by a seller to pay for costs and allow for profit;the increased price at which you sell the product.It comes from the phrasal verb to“mark up”.,提高标价,custom-made,adj.(of an article of clothing,pair of shoes,etc.)made especially for one person or group of people,readily,adv.with no difficulty,end user,n.the person who actually uses a product,（产品的）最终使用者,quota,n.(of)a number or amount that has been officially fixed as someones share,e.g.of goods that must be produced,people that can be allowed in a place,etc(,正式限定的）定量，定额；配额,(a fixed amount/number),excess,adj.additional;more than is usual,allowed,etc.,inventory,n.,AmE,all the goods in one place;stock,美,存货，库存,excess inventory:,too many goods in stock,costly,adj.costing a lot of money,surplus,n.adj.(an amount)additional to what is needed or used,at cost:,to pay the price only for its production,按成本价,to buy or sell at cost:,to buy or sell sth.at the price paid for its production,feature,n.(,of,)a(typical or noticeable)part or quality,soup,sth.up-,infml,to make bigger,more exciting,more attractive,etc.,customize,v.T to make,build,or change especially for one person,定做，定制，按规格改制,retail,n.U the sale of goods in shops to customers,for their own use and not for selling to anyone else,零售，零卖,business,n.C a particular money-earning activity or place,such as a shop or factory,商店，企业，公司，事务所，工厂；行业，事业,trunk of his car(AmE),=boot of his car(BrE),to ake on sthg.:,to begin to have(a quality or appearance),to take on the appearance of:,to begin to have the appearance of,plead,v.,pleaded,or,pled,I(,for,)to ask very strongly and seriously and in a begging way,the opportunity of a lifetime:,a rare opportunity;a golden opportunity,千载难逢的机会,vengeance,n.U punishment given to someone in return for harm they have done to oneself,ones family,etc.,with a vengeance:,infml,to a high degree;with greater force than is usual;even to a greater degree than is normal,expected,or desired,变本加厉地；猛烈地,quarters,n.p lodgings,住处，宿舍,combat,n.C;U(,with,between,against,)(a)struggle between opposing people or armies,zone,n.a division or area marked off from others by particular qualities or activities,划分出来的,地区；区域；地带,heap,v.to pile up in large amounts,to heap up:,to put a lot of things on top of each other in an untidy way,to pile up:,to put things of the same kind on top of each other in a tidy way,grip,grip n.C,usu.sing.,a very tight forceful hold,紧握,come/get to grips with:,to deal seriously with(something difficult);to understand and deal with a difficult problem or situation,magnitude,n.U,fml,greatness of size or importance;great size or great importance,gross,v.T to gain as total profit or earn as a total amount;to make a total profit(before tax has been taken away),获得毛利达,；获得,总收入（或毛利）,recess,n.C;U a pause for rest during the working day or the working year confess;(AmE)time for rest between lessons,during a working day or in the year,confess,v.I;T(to)to admit(a fault,crime,or something wrong that one has done),quit,v.quit(,又作,quitted),quitting to stop(doing something)and leave,fast,adv.firmly;tightly,to stick fast to a belief or idea:,to continue to believe sth.although it is difficult.,deal,n.C an agreement or arrangement,esp.in business or politics,esp.one that is to the advantage of both sides,launch,v.to begin(an activity,plan,way of life,etc.),risk,v.T to put in danger;take the chance of losing,incorporate,v.T(,in,into,with,)to make(something)a part of a group or of something larger;include;to form into a legal corporation,把,组成公司,;,成立合法公司,deadline,n.a date or time before which something must be done or completed,pace,n.rate or speed in walking,running,advance of a plan,etc.,usu.,continued over a period of time,frantic,adj.(1)in an uncontrolled state of feeling;wildly anxious,afraid,happy,etc.;(2),infml,hurried,excited,and disordered,lease,n.a written legal agreement by which the use of a building or piece of land is given by its owner to someone for a certain time in return for rent,租约,finance,n.U the management of money,esp.of large amounts of money by governments,companies,or large organizations,administration,n.U the management or direction of the affairs of a business,government,etc.,sketch,v.I;T to draw a sketch(of),sketch,n.a simple,quick-made,and not detailed drawing,specialize,v.I(,in,)to limit all or most of ones study,business,etc.,to a particular activity or subject,market,vt.to sell products by using the skills of advertising,推销,strip,v.,pp-,T(down)to take(esp.an engine)apart;dismantle,custom features:,characteristics or qualities designed for a particular customer,order,n.C(,for,)a request(esp.by a customer)to supply goods,assemble,v.I;T to put(something)together,装配，组合,top,v.,pp-,T to be higher,better,or more than,barely,adv.almost not;only just;hardly,to keep pace:,to move as fast as the increasing demand,quarters:,an area where a particular type of people live or work,staff:,(used as a collective noun here)people who work in a school or company,order:,Learn some of the usual collocations of“order”:to give an order;to receive an order;to place an order;to phone orders,an 800 number:,all toll-free lines in the United States begin with 800,unit,n.a single complete thing,单个的整体,part,n.C a necessary or important piece of a machine or other apparatus,order:,to ask for something to be brought in return for payment,订购,inventory,n.,AmE,all the goods in one place;stock,美,存货，库存,overhead,n.the general,fixed costs of running a business,as rent,lighting,and heating expenses,that cannot be charged to a specific product or part of the work operation,企业经常性支出,profitable,adj.yielding profit,the sky is the limit:,There is no limit to what you can achieve.,necessity,n.the condition of being necessary or unavoidable;need,accounting,n.the system of analyzing the financial status of a firm and its,operating results,会计学,accounting basics,基础会计学,guarantee,n.a formal declaration that something will be,done,esp.a written agreement by the maker of an article to repair or replace it if it is found to be imperfect within a certain period of time(formal promise),money-back-guarantees:,guarantees given to customers that if they are not satisfied with the product,they will get their money back,often no questions asked.,toll,n.a tax paid for the right to use a road,harbour,etc.,使用费,constant,adj.continually happening or repeated;regular,deal in sth.:,phr v.,T usu.not pass.to buy and sell;trade in,soup sth.up:,infml,to make bigger,more exciting,more attractive,etc.,version,n.a slightly different form,copy,or style of an article,design,v.I;T to make a drawing or pattern of(something that will be made or built);develop and draw the plans for,assemble,v.I;T to gather or collect together into a group or into one place,market,v.T to offer for sale,esp.by using the skills of advertising and supplying,wholly,pletely,subsidiary,n.something subsidiary,esp.a company which is completely controlled by another,附属事物；附属机构；子公司,subsidiaries:,子公司,companies owned or controlled by another company,revenue,n.also,revenues,pl.,U income,esp.that which the government receives as tax,收入；,尤指,（国家的）税收，岁入（见书后,Glossary p.70,收入）,fortune,n.C large amount of money,productivity,n.U the rate of producing goods,crops,etc.;the relationship between the amount that is produced and the work,money,etc.,that is needed to produce it,生产力；生产率,pan,v.,nn-,to wash(soil or gravel)in a pan;looking for or trying to separate a precious metal,用陶盘陶,pan out:,I,usu.in questions or negatives,to happen in a particular way;develop,esp.successfully,consumer,n.a person who buys and uses goods and services,charitable,adj.kind and generous,esp.in giving help or money to the poor,generous,adj.showing readiness to give money,help,kindness,etc.;unselfish,donation,n.C;U(,to,)the act of donating or something donated,parcel,n.a piece of land,esp.part of a larger piece that has been divided,一块（尤指已被划分的较大块土地的一部分）,a parcel of land:,a portion of land,usually a division of a larger area,civic,adj.of a city or its citizens,a civic center:,an area in a city where all public buildings are.,城市公共建筑中心,entrepreneur,n.a person who starts a company or arranges for a,piece of work to be done,and takes business risks in the hope of making a profit,企业家,-ship:,here,a noun suffix that refers to the art or skill of a particular person,entitle,v.T,often pass.,(,to,)to give(someone)the right to do something or have something,deserve,v.be sth.or have done sth.for which one should receive(a reward,special treatment,etc.),to credit sth.to a person,相信某人有,，将,归功于某人,lesson,n.experiment from which one can learn,经验；教训,realistic,adj.concerned with or based on what is real or practical,deep down:,in ones true nature;in fact rather than appearance,内心（与外表有别），本质上,