网红营销行业2023：营销增长新锐力量.pdf

2023.10Contents第一章第二章 Source:Meet Intelligence010203TA Source:Influencer marketing Hub,Meet IntelligenceKOL27%2021KOL1,000+202383%Source:Aspire,Meet 47%KOL41%KOL37%35%KOL69%67%/46%18%/KOLKOL*:WARC 2022-2023KOL400+KOL400+Source:Statista,Meet 201820222026E80.7263.4435.4CAGR34.4%CAGR13.4%2018-2026E141.816%2022TOP522 VS 2142.518%8.922%5.423%3.929%30%Source:Meet Intelligence&Web3.0 Source:Meet IntelligenceMCNMCNAgencyAgencyMCNSaaS()$/$Saas&/MCN/KOL/TA Source:Meet IntelligenceLil MiquelaLOral Paris MIMMACristianoSelena Gomezkylie jennerTom hollandKim KardashianVMrBeastLike NastyaMarkiplierTechnical GurujiChrisFixYoga With AdrieneRyans WorldNarins BeautyFede VigevaniNikkie de JagerNimyaJEANNE DAMASRoujeAsiyamiA.AuKOLTA Source:Wotokol,Meet 1M+500k-1M50k-500k10k-50k10k#:80%:62%3C:45%:17%#3C80%&*:1%:1%:4%/:2%:34%:3%1%/:2%/:1%:9%:1%:2%$/3C/3C/Source:Influence.co,Meet TikTokMCN/YT/MCN*:=/lnfluence.co,240+INS/YT/TT/SNAP,20238 Source:Influencer marketing Meet 56%51%42%38%TikTokInstagramFacebookYouTube202210+12+29+20+500YT1.92221286%80%z105 77%85%1FB Story350FB0%1%2%12%24%17%0%1%5%16%14%8%55-6445-5435-4425-3418-2413-1756%44%0%1%4%24%19%4%0%1%7%22%15%3%55-6445-5435-4425-3418-2413-1752%48%1%1%3%12%17%8%1%4%8%22%16%6%55-6445-5435-4425-3418-2413-1743%57%4%6%9%12%9%2%4%6%11%18%13%3%55-6445-5435-4425-3418-2413-1744%56%TikTokInstagramFacebookYouTube TT/INSFB/YT18-44TTINSYT/TT INSKOL FB YT Source:Hypeauditor,&KOL+VlogFeedPost INS story FB Live FB Story*210+1+KOL730+1+KOL200+1+KOL200+1+KOL&$20-$7,000/$60-$16,234/$20-$3,500/*:KOL$25-$25,000/&/:20+&10k+:50+&5k+18 Source:Meet Intelligence/2017Amazon Influencer Program20197AliExpress Connect202210Walmart Creator20207Amazon Influencer Program2021Amazon/URLAliExpress CPS/Social Media CPS/Fixed Price&AmazonAliExpressWalmart1%-20%$0.5-25/CPS(cost per sale)1%-18%2017 Source:HypeAuditor,eMarketer,Meet Intelligence167%202325022021-2022*Nox20202212O136%43%30%22%20%14%10%10%4%11%202120225010-505-101-51+7%202367%8%11%22%27%33%31%27%23%11%8%20222023KOC Source:HypeAuditor,eMarketer,Meet IntelligenceKOL+KOC10k15.2%10k-50k12.4%50k-500k10.9%500k-1M10.8%1M+11.3%2022TikTok*=+/*100%2022-2023O2+5%+3%Source:Amazon Ads,Influencer marketing hub,Meet 10,39%10-50,21%50-100,16%100-1000,11%1000+,12%2022*45%DEI*67%(DEI)*:Amazon Ads,the power of purpose-driven brands,55,13118-6520224*:the Influencer Marketing Benchmark Report 2023,3500+O3 Source:Go-Global,Twitch Advertising,Meet IntelligenceTikTokYouTubeInstagramTwitch+TwitchO480%64%AI/ML Source:Influencer marketing hub,Meet IntelligenceAI/ML64%13%6%(AIArtificial intelligence)(MLMachine Learning)5.0AI/ML*:The Influencer Marketing Benchmark Report 2023,3500+O52023AI/ML62%AIGC Source:Meet Intelligence_/KOL_ KiehlsUNEEQEvaEvaAIGC(Artificial Intelligence Generated Content)AIGC350%112%ns4+AIAIns-nminMidjourney1024x1024Midjourney V5400$/Source:Meet Intelligence&0102Saas03/Source:HypeAuditor,Meet 0 01 158%KOLKOLKOLKOLInstagram Source:WARC x ,Meet Intelligence0 02 246%36%KOLKOLKOL Source:WARC x ,Meet Intelligence0 03 333%29%KOLKOL KOL4 Source:WARC x ,Meet Intelligence0 04 472%26%KOL72%72%KOLKOLROIBeyondClick Source:Meet IntelligenceKOLROIbenchmark -hashtag-CRM Source:Meet Intelligence 30/BeyondClickKOL Source:Meet IntelligenceBeyondClickSaaS/Source:Meet IntelligenceBeyondClickBeyondClickSaaSbenchmark市场研究服务出海策略咨询行业白皮书THANKSMEETSOCIAL.COM