ADVERTISEMENT英语广告介绍PPT1.pptx

Intel Inside.(Intel Pentium)给电脑一颗奔腾的给电脑一颗奔腾的“芯芯”。（英特尔。（英特尔 奔腾）奔腾）Every time a good time.更多选择，更多欢乐更多选择，更多欢乐nThese popular ADs always catch your eyes and make you never forget them.More important,it is these excellent Ads that impress you most and let its products in the intense market competition occupies a place.nSo,what kind of advertisement is the good AD?nFirst,a good advertisement should suit its brand or enterprise to spread the positioning.n For instance Head and Shoulder advertisement-“scurf go without casting,beautiful hair be more outstanding(头屑去无踪，秀发头屑去无踪，秀发更出众）更出众）”、“go scurf,let you rely more near（去头屑，让你靠的更（去头屑，让你靠的更近）近）。its positioning-mainly unique selling proposition to scurf certainly comes out.nSecondly,the slogan must be infectious.nA good AD can touch consumers,let a person emotionally resonate,thus,accept it,even actively spread it!我能感觉到你的存在我能感觉到你的存在我能感觉到你的存在我能感觉到你的存在我呼吸着你的气息我呼吸着你的气息我呼吸着你的气息我呼吸着你的气息我们的心跳如此清晰我们的心跳如此清晰我们的心跳如此清晰我们的心跳如此清晰你给了我力量你给了我力量你给了我力量你给了我力量每个动作都有完美的默契每个动作都有完美的默契每个动作都有完美的默契每个动作都有完美的默契这就是爱这就是爱这就是爱这就是爱我我我我i i我我我我I can feel your existenceI breathe your breathOur heart so clearYou gave me strengthFor every action has the perfect tacit understandingThis is loveI I InAgain,a good AD should be spreaded easily from person to person.It displays in readable and remember easily,etc.nHow to do these things?n short,no rare characters,easy pronunciation,no bad ambiguity(模棱两可),has the catchword potential.Enjoy Coca-Cola.(Coca-Cola)Just Do It.Make yourself heard.(Ericsson)理解就是沟通。(爱立信）Good to the last drop 滴滴香浓，意犹未尽。（麦斯威尔咖啡）Additionally,It still needs to pay attention to language polish.A good AD can let you long aftertaste,such as-A diamond lasts forever.(De Bierres)钻石恒久远钻石恒久远,一颗永流传一颗永流传.(戴尔比斯戴尔比斯)Poetry in motion,dancing close to me.动态的诗动态的诗,向我舞近向我舞近.(丰田汽车丰田汽车)To me,the past is black and white,but the future is always color.对我而言，过去平淡无奇；而未来，却对我而言，过去平淡无奇；而未来，却多姿多彩多姿多彩.（轩尼诗酒）（轩尼诗酒）In short,advertising language is not a simple word games.As the spread of brand or enterprise slogan.It undertakes the important function of brand interests appeal.The creation of slogan is an art.It not only lies in the language arts,but also performs in the marketing think-tank.Come to where the flavour is Marlboro Country 光临风韵之境万宝路世界。（万宝路香烟）Intelligence everywhere.智慧演绎，无处不在。（摩托罗拉手机）Lets make things better.让我们做得更好。（飞利浦电子）Obey your thirst 服从你的渴望。（雪碧）Behind that healthy smile,there s a Crest kid.(Crest toothpaste)健康笑容来自佳洁士。（佳洁士牙膏）Time is what you make of it(Swatch)天长地久。（斯沃奇手表）Start Ahead.(Rejoice)成功之路，从头开始。（飘柔）Impossible made possible 使不可能变为可能。（佳能打印机）