unit6VisionsofBusiness公开课一等奖市赛课一等奖课件.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 6,Visions of Business,This unit is like a collection of route plans of business successes.It presents stories of some people well known for their glorious achievements in their respective areas.It also provides some basic knowledge about business organizations and business planning.,listening to these success stories not only helps students learn the English language but also helps them learn about the world.,Part I,Getting ready,B,Listen to an economics report about business organizations.Complete the following chart.,Part I B,Scale,刻度，大小，等级,Proprietor prprat(r),n.,全部人；业主；老板,Individual Proprietor,个体全部者,Dividenddvdend,n.,股息；红利；被除数；彩金；回报,Board of directors,Partner,n.,伙伴；伙伴；伴侣；合作人,Partnership,n.,合作人身份；合股；合作经营,Liability,lablti,n.,责任；债务；倾向；可能性；不利原因,Cooperation,n.,合作；协作,Non-profit,Keys to B,Individual property,partnership,cooperation,scale,small,small,big,ownership,The proprietor,owns,all the property,of the business,Two or more,people,go into business,together,investors,own,stock,a,share,of the,ownership,responsibility,The proprietor is responsible for the business,Limited partners have limited responsibilities;full partners have full responsibilities,A board of directors,controls the,cooperate policies,and appoints,top officers,lifetime,limited,limited,Unlimited,Tapescript of B,Businesses are structured to meet different needs.One basic difference involves who is responsible for the business.Another involves how long the organization stay in business.,The simplest form of business is called an individual proprietorship.The word proprietor comes from French and Latin words for property owner.,The proprietor owns all the property of the business and is responsible for it.,The law recognizes no difference between the owner and the business.Most,small,businesses in the United States are individual proprietorships.,Another kind of business is the partnership.,Two or more people go into business together,.An agreement is usually needed to state how much of the partnership each person controls.They can end the partnership at any time.,But,partnerships and individual proprietorships,have a,limited,life.They exit only as long as the owners are alive.,Some states permit what are called limited,liability partnerships.,These have,full partners and limited partners,.Limited partners may not share as much in the profits.But their responsibilities to the organization are also,limited.,The most complex is the,corporation,.This kind of business organization designed to have an,unlimited lifetime,.,Investors in a corporation own stock,.This is a,share,of the ownership.Investors can trade their shares or keep them as long as the company is in business.Investors may get paid,dividends,a small amount of money for each share they own.,A board of directors,controls the,corporate policies,.The directors appoint top company officers.The directors might or might not hold any shares in the corporation.,Not all corporations are traditional businesses that sell stock.The American Red Cross,for example,is organized as a non-profit corporation.,Part II Michael Dell Vs.Frederick Smith(I),Bands,乐队,Build to order revolution,订单革命,Middle man,n.,中人；经纪人；中间转手人,Efficacyefksi,n.,功能,Nuts and bolts,n.,详细细节；基本要点，最基础旳部分,From the ground up,adv.,从头开始；,完全地，彻底地,Tenured,adj.,享有终身职位旳,Home-grown,adj.,自产旳；本土产旳,Hands on adj,亲自动手,Part II A,Michael Dell:,Michael Del serves as,Chairman,and,CEO,of,Dell Computer,Corporation.He is the longest,tenured CEO,in the whole,computer industry.,By using his innovative,direct-to-consumer,marketing approach and by pioneering the industrys first service and support programs the,build-to-order,revolution.,Dell Computer,Corporation has successfully eliminated the,middle-man,and established itself as one of the top vendors of personal computers worldwide.,Frederick Smith:,Frederick Smith is,Chairman.President,and,CEO,of Federal Express Corporation,or,FedEx.,a global provider of,transportation,e-commerce and supply chain management services.But when he first came up with the idea of overnight,delivery,service,nobody seemed to be interested in it.And now with its,just-in-time delivery,system,Smith has made,FedEx,a multi-billion dollar industry.,FedEx,used to provide mainly water and air delivery,but now its making a big push into the,ground delivery,business,Keys to B,B.Listen again and answer the question.,What does Michael want from Fred?Fred must stay competitive in the following aspects:,1),the quality,of service,2),the breadth,of the network,3),the unique services,needed,4),the cost,Tapescript:,Jeff Greenfield:Thank you.Ok look,its not all that unusual to dream up a business idea while youre in college.You know,you,book the bands,for the parties,you deliver pizzas to the dorm.Ok,dreaming up a new multi-billion dollar industry,from the ground up,this is a little less usual.But it is something both of our guests accomplished even if not everyone realized it at the time.,When Fred Smith wrote a,term paper,outlining his idea for an,overnight delivery service,his teacher gave him,a C minus,.He off and went on to create,Federal Express,.Well be talking about that and other matters with Fred Smith,the Chairman,President and CEO,of FedEx Corporation,a little later in the program.But first Michael Dell,who dropped out of college after a year start the business,he still heads.As Chairman and CEO of Dell Computer,Michael Dell happens to be,the longest tenured CEO,in the entire computer industry.Hes also the man solely responsible for creating the,direct-to-consumer,model that sparked the whole,build-to-order,revolution.Michael Dells aim is to eliminate,the middle-man,a home-grown philosophy that carries over into his hands-on management style.,Before we get into the specific conversations,I want to know something because the two of you have a relationship that customers-like.Could you exist without a company like Fred Smiths to supply your stuff?Could it work if you didnt have a,just-in-time delivery system,to get you your parts for your computers,Michael Dell:,In our case,no.I mean,you know,we couldnt exist without FedEx,and I dont think FedEx could exist without our distributing.We are sort of mutually,co-dependent,here.,Frederick Smith,:Thats absolutely right.Michael understands that his efficacy with his customers depends on delivering exactly as hes told his customer that hes gong to deliver plus his production is just in tin so all those parts and pieces from all over the world gotta to come together at the same time.Now he may have to for his own re sons use brand X,but clearly the best choice is FedEx.,Tapescript,Greenfield:,Now you go out,youre making a big push into the,ground delivery business,as well.Right?,Smith,:Sure.,Greenfield,:Michael,what would you want from him as a CEO and founder of Dell,to make it more tempting for you?,Dell:,Well,its pretty straight forward.I mean,you know,you gotta be competitive,youve got to deliver on the things that are important to us,which means,the quality of service,the breadth of the network,the.you know,unique services,that we need.For example,we have a lot of things going on with airlift out of Asia,coming in the US,and their network is particularly well suited for this.And of course,they gotta be,cost,competitive.You put all that together and thats the sort of discussion we have,theres not a lot of real science to it,I mean.its pretty basic,nuts and bolts,.Heres what we need,you know,and here we need to stay competitive.,Greenfield,:Do you have a shot?,Smith:No,Ill tell you Ive been listening to the whole lot of it,and usually Im doing everything he wants us to do.I can tell you that much.,Part III,Michael Dell vs.Frederick Smith(II),Suck out,吸出,Depreciate,dpriiet,v.,贬值；降价；轻视,Customizekstmaz,vt.,定制；,计,顾客化,Innovate,nvet,v.,改革；创新,Supply chain,供给链,Information flow,信息流,Asset,n.,资产；优点；有用旳东西,Commission,n.,佣金；委员会；委托；,Academic realm,学术领域,Logistics ldstks,n.,物流；后勤学；运筹学,Fulcrumflkrm,n.,（杠杆旳）支点；支柱；最主要旳部分,Server,n.,服务器；侍者；辅祭者,Part III,Michael Dell vs.Frederick Smith(II),Keys,Michael Dell,Efficient information systems can,1)take out,all the unnecessary,costs,of transaction and processing and help find,more applicable,products or services;,2),shrink,the distance between,the source of demand and the source of supply.,A Great part of the economy will work on“supply chain”because,1)About 40%of businesses today,are operated on,a fast cycle basis,.so youll have,a world of choice,;,2)Almost everything can be presented to you,on a computer,and you can,customize,almost anything;,3)You can,have it delivered very rapidly.,Frederick Smith,Keys to B,B,Listen again.What are the CEOs answers to the students question?,Question:What keeps you going and what have you left to accomplish?,Motivation:,The opportunity in the industry,in the business,Ambitions,1:To be,a leader not only in client computing,but also in the enterprise and servers and storage,2:To do,business not just in the United States but all overthe world,3:To add,a lot of services that go along with the products,Keys to B,Positive attitude towards future:,Being truly excited about the,companys future,Positive attitude towards work:,Enjoy,going to work every day,Love to,compete,Love to,innovate,Love to work with,a lot of wonderful people,and sit right in the middle of,a lot of very exciting business trends,Tapescript,Greenfield:Let me turn now to the first theme we want to talk about,and that this,build-to-order,revolution.Does it change everything?,Dell:You know,I think first of all,you gotta look at the supply chain.Basically,what efficient information flows do is they,you know,they sort of take out all these costs of transaction and processing that sort of,you know,add to the ultimate cost of buying something.And if you view information as this kind of like vacuum that sucks out that unnecessary cost,there are certain products or services where this is far more applicable.You know things that have very high mark ups,things that depreciate in value at an incredible rate.,Greenfield:Whats an example?,Dell:Take the car industry for example.Ok?Not necessarily fit in small packages yet,but you know when you go to buy a car,you typical go to a place where there s lots of cars and somebody guessed what kind of car,you know,you were going to buy.,Dell:And,you know thats,theres,tens of billions of dollars in,assets,tied up in those guesses and what usually happens is you end up buying,not the car exactly that you wanted but the car they happened to have.And then the signal goes back to the factory that that car that you just bought,you know,is selling really well,so lets build some more.And the person who sold it to you gets a,commission,for selling you something that you didnt quite exactly want to buy.And so you got,capital tied up,you got costs tied up,and what information systems can do is essentially,shrink,the distance between the source of demand and the source of supply.,Smith,:Theres a lot of work thats been done in the,academic realm,about this issue,supply chain,that youre just talking about.The latest figure that Ive seen which was done by one of the schools in the Midwest that has a good,transportation,and,logistics,practices.And about 40 percent of businesses today are operated on a fast cycle basis that Michael and Wal-Mart and so forth pioneered.Now theres certain types of items that are very low in terms of unit costs like groceries or gasoline you put in your car,or,commodities,of one sort or another or where form and fit may meet make the customers wanna go look at it personally like putting on a coat or something.But I think other than that,almost everything will be presented to you on a computer and youll have a world of choice and you can,customize,it and have it there very rapidly.For a car,it might be four days;for a Dell computer,it might be,overnight,or if you want to shorten the delivery,three days or whatever.But I think a great part of the economy will work that way.,Greenfield,:,Its now time for the next generation of business leaders,we hope,to ask their questions of our guests.Please be sure to tell us your name and then your questions.Sir.,Munan:,Ok,good afternoon.My name is Munan.Im just curious what keeps,you guys going and personally what you guys have left to accomplish?,Dell,:You know,what keeps me going again is the opportunity that I see in our industry in our business.You know,this is a business that continues to grow,the IT industry is right at the fulcrum of the economy.The industry is expanding around the world.We want to be a leader not only in client computing,but also in the enterprise and servers and storage.And we want to do it not just in the United States,but all over the world.And we want to add a lot of the services that go along with those products,so we have,we think a great start,but we think there is tremendous opportunity going forward.,Smith,:Well,Im truly excited about my companys future.I love going to work every day,its great fun.I love to compete,I love to try to innovate,come up with a new idea.Work with a lot of wonderful people and sit right in the middle of a lot of very,very exciting business trends,and I cant think of anything Id rather be doing.,Part IV,More about the topic:,The Business Plan,Listen to the Women in Business report.Write down the key points.Then complete the summary below.,Summary:,One,of the most fundamental,steps toward a successful business is the,business plan.,It doesnt matter whether your company is a,large,one or a,small,one.What does matter is,having a business plan,to make the idea,a reality.,A plan is,essential,for any business.It is like,a map,for your business as to,where youre going to go,And a business plan is the very best way to,get started,because when you do business plan you,go from A to Z,in figuring out every aspect:,how much money,you need;,how many people,youll need;whether youll need people.gives you a way of,predicting where the business may go,so you can,position yourself,to respond intelligently and,use the least amount of money.,So a business plan is even,more critical,for those,budding entrepreneurs,that dont have much money for it can help to,use the limited resources,in the very best way.,Tapescript,A woman has a great idea for a business.Shes joined a womens business association and talked with several entrepreneurs.She wants to get started.What the next step?In todays women in business report,Sarah Long tells us that on of the most fundamental steps toward a successful business is the business plan.,The idea for a business may be large or small.A manufacturing plant with lot of employees or a one-employee company based in the home.Its not the size of the business that matters.What does matter according to experts is having a business plan to make the idea a reality.,I only have myself and my full-time office manager and Im hiring a third person.I do a business plan every year.,Betty Stehman has her own