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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,What is the usage of advertising?,Do you like it?Why or why not?,The city is in your hands.,Find your greatness,Have you ever seen such advertisement?,What kind of idea does it want to convey or express?,伟大的反义词,不是,而是,public service advertisement,What do you want to say after watching it?,Free talk,1.Whats advertising?,An advertisement provides information and uses,persuasive,_ and exciting _ to,encourage,people to _ or,service,or _ an idea.,language,images,buy a product,believe in,2.Where can we find these ads?,On billboards,on the Internet,in newspapers/magazines,on TV,in leaflets,in buses,etc.,TV advertising,billboard advertising,广告牌；告示牌,bus,advertising,Newspaper advertising,Types of advertisements,Commercial advertisements,The aim/goal/purpose:,To,promote,a product or service.,Public service advertisements(,PSAs,),The aim/goal/purpose:,To,educate,people about health,safety,or any other problem which affects,public welfare,.,社会福利,Look at the four ads in the textbook.,Try to answer these questions:,What images can you see on each poster?,What can you read on each poster?,What does each advertisement try to tell us?,This poster is a,commercial,advertisement,.It,offers the,airline service,.It uses“I love,to fly with Oxlin Airlines.,Poster 1,This poster,strike,s us a,lot.It is trying to show,us that the birds,have,nowhere else to build their,nests,.They have to build their nests,in the sky,because all the,trees have been cut down,.It sends us,a serious warning,and tells us that we should,protect the environment,from now on,.,Poster 2,pollution,global,warming,This poster is,intend,ed to educate people about health and the problems in society and,calls on people to make an anti-drugs campaign,and it also tells us not to,ignore,the problem around us.,This poster is,target,ing,young people,especially,girls,because they,pay,more attention to their,appearance,.It uses,persuasive,words“Shine that lasts for days”,good ads,creative,attractive,persuasive,imaginative,beautiful,funny,humorous,moving,significant,instructive,interesting,informative,.,exciting,What makes a good advertisement?,A“well-known”advertisement in China,Just do it.,Impossible Is Nothing,Adidas Is All In,阿迪达斯 全倾全力,没有不可能,如果你正从事所爱的事业，就请全倾全力,Good to the last drop,Obey your thirst,滴滴香浓，意犹未尽。,（麦斯威尔咖啡）,服从你的渴望。（雪碧）,There is less of it,but no less to it.,大陆版：减小，却不减少。,香港版：小了，但没少了。,台湾版：簡，而未減。,More ads for you to discuss:,Can you think about a good slogan for each ad?,Protect water,Protect ourselves.,What are advantages and disadvantages,of advertisements?,Advantages&disadvantages of ads.,Advantages,Disadvantages,Provide information about latest products.,Mislead customers or cheat them of money.,Increase sales by,repeated advertising.,Give false or incorrect,information.,Cut costs of,newspapers and make them cheaper.,Take too much time or space on TV or newspapers.,Make the public aware of social problems.,Make teenagers want things that are bad for them.,
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