中国住宿行业2023年度数据报告暨2024元旦假期预测.pdf

?CONTENTS01/20232023酒店业数据报告酒店业数据报告02/20232023宿业数据报告宿业数据报告03/20232023住宿业消费者为数据住宿业消费者为数据04/20242024元旦假期预订趋势预测元旦假期预订趋势预测Part0120232023酒店业数据报告酒店业数据报告?2023?OccADRRevPAR49.7%x x186.1?=92.5?OccADRRevPAR20232022Occ?Occupancy?ADR?Average?Daily?Rate?RevPAR?Revenue?Per?Available?Room?tips?2023?2023?50?/80?Occ53.1%60.7%59.1%60.6%58.4%45.3%48.2%57.4%45.3%46.6%44.9%45.0%46.5%50.8%46.2%42.6%48.4%48.4%54.4%59.4%49.1%48.2%49.7%50.8%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%1?2?3?4?5?6?7?8?9?10?11?12?2023?2022?53.0%82.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%50?80?2022-2023?Occ?太?告?2023?Occ?52.4%?2022?49.7%?5.4%?50?Occ?53%?80?TOP?20%?82%?2023?237.8213.6204.3231.0218.7213.8244.1259.4227.3229.2210.6224.6177.2?209.3?181.6?169.3?206.3?174.0?199.2?206.6?173.0?172.9?180.4?172.6?0.050.0100.0150.0200.0250.0300.01?2?3?4?5?6?7?8?9?10?11?12?2023?2022?162.0?273.0?0.050.0100.0150.0200.0250.0300.050?80?2023?50?/80?ADR2022-2023?ADR?ADR?7?8?1?2023?ADR?227.3?2022?186.1?22.1%?50?ADR?162?80?TOP?20%?273?2023?121.4129.7120.6140.0110.286.3117.6148.996.181.688.394.482.3?106.4?83.9?72.1?99.9?84.3?108.4?122.6?84.9?83.3?89.6?87.7?0.020.040.060.080.0100.0120.0140.0160.01?2?3?4?5?6?7?8?9?10?11?12?2023?2022?82.0?159.0?0.020.040.060.080.0100.0120.0140.0160.0180.050?80?2023?50?/80?RevPAR2022-2023?RevPAR?RevPAR?RevPAR?119.1?2022?92.5?28.8%?50?RevPAR?82?80?TOP?20%?159?2023?ADR?Occ0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%1?2?3?4?5?6?7?8?9?10?11?12?0-100?100-200?200-300?300-500?500-800?800-1200?1200?100-200?Occ?200-300?50%?1200?18.4%?Occ?7?8?45%?2023?ADR?23.9%45.0%18.1%8.6%2.5%0.9%1.0%0-100?100-200?200-300?300-500?500-800?800-1200?1200?83.5%11.0%3.4%1.2%0.9%1?2?3?4?5?65.4%9.6%3.6%2.2%1.9%17.4%?1?2?3?4?5?100?5.5%?200?10%?100-200?15%?1?83.5%?5?10%?2023?2022-2023?Occ?2022-2023?ADR?218.1?431.5?95.9?267.5?223.5?244.6?180.0?188.7?204.8?202.0?199.9?195.9?233.1?134.8?0.050.0100.0150.0200.0250.0300.0350.0400.0450.0500.0?26.5%36.7%49.8%59.6%63.4%62.6%59.1%23.5%27.8%34.8%41.9%45.9%48.2%48.1%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%?Occ?ADR?431.5?95.9?2023?2022-2023?Occ?2022-2023?ADR?78.2%83.9%75.9%63.6%44.4%52.1%52.4%48.4%44.9%38.8%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%?1?2?3?4?5?166.9?269.1?344.2?160.6?204.6?176.6?179.3?175.1?165.7?212.3?0.050.0100.0150.0200.0250.0300.0350.0400.0?1?2?3?4?5?Occ?2?30%?ADR?3?344.2?4?160.6?2023?2022-2023?Occ?2022-2023?ADR?45.4%58.9%62.8%62.8%59.5%52.9%45.0%34.4%59.1%61.1%56.8%52.5%49.8%46.3%41.4%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%?1?2?3?4?5?6?7?8?225.9?267.9?280.0?292.8?259.8?247.0?216.8?205.6?220.3?172.9?197.4?191.2?180.7?249.3?70.7?0.050.0100.0150.0200.0250.0300.0350.0?1?2?3?4?5?6?7?8?Occ?ADR?-?-?2023?46.4%14.1%17.9%11.8%4.6%3.1%1.1%1.0%0-50?50-100?100-200?200-300?300-500?500-800?800-1200?1200?3.8%6.6%16.5%19.8%12.1%12.4%6.6%22.3%0-50?50-100?100-200?200-300?300-500?500-800?800-1200?1200?50?46.6%?告?3.8%?1200?1.0%?告?22.3%?200-300?19.8%?11.8%?2023?Occ?ADR?18.0%45.0%57.0%65.1%69.0%69.8%70.0%63.1%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%0-50?50-100?100-200?200-300?300-500?500-800?800-1200?1200?140.0149.2159.4180.8213.1256.5318.21197.70.0200.0400.0600.0800.01000.01200.01400.00-50?50-100?100-200?200-300?300-500?500-800?800-1200?1200?1200?Occ?告?1200?Occ?300?ADR?200?300-800?ADR?300?ADR?Part0220232023宿业数据报告宿业数据报告?2023?OccADRRevPAROcc?Occupancy?ADR?Average?Daily?Rate?RevPAR?Revenue?Per?Available?Room?tips202335.2%x x296.3?=104.3?OccADRRevPAR2022?2023?53.2%58.7%58.2%60.0%54.1%57.5%67.6%66.6%48.4%49.4%46.9%46.3%34.6%39.2%31.4%27.4%31.6%40.8%53.5%44.7%30.2%30.3%28.8%30.1%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%1?2?3?4?5?6?7?8?9?10?11?12?2023?2022?56.3%78.2%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%50?80?2023?50?/80?Occ2022-2023?Occ?Occ?15%20%?Occ?2023?Occ?55.8%?2022?35.2%?58.5%?50?Occ?56.3%?80?TOP?20%?78.2%?2023?412.2288.7268.9308.6281.3273.1354.2369.5269.7290.5226.7227.9310.3?341.8?222.2?237.1?244.9?261.3?368.6?389.5?278.5?300.2?237.3?235.2?0.050.0100.0150.0200.0250.0300.0350.0400.0450.01?2?3?4?5?6?7?8?9?10?11?12?2023?2022?306.4634.30.0100.0200.0300.0400.0500.0600.0700.050?80?2023?50?/80?ADR2022-2023?ADR?ADR?1?7?8?ADR?1?2023?ADR?302.8?2022?296.3?2.2%?50?ADR?306.4?80?TOP?20%?634.3?2023?2022-2023?RevPAR?2023?50?/80?RevPAR219.4169.5156.4185.1152.3157.0239.5246.2130.6143.6106.3105.5107.3133.969.864.977.3106.6197.3173.984.190.868.370.80.050.0100.0150.0200.0250.0300.01?2?3?4?5?6?7?8?9?10?11?12?2023?2022?161.9313.90.050.0100.0150.0200.0250.0300.0350.050?80?Occ?RevPAR?7?8?240?12?105.5?2023?RevPAR?169.0?2022?104.3?62%?50?RevPAR?161.9?80?TOP?20%?313.9?2023?ADR?Occ0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%1?2?3?4?5?6?7?8?9?10?11?12?0-100?100-200?200-300?300-500?500-800?800-1200?1200?ADR?100-200?Occ?63.3%?200-300?0-100?58%?7?8?63%?ADR?Occ?2023?ADR?34.2%32.7%11.0%22.0%?2?3?4?15.9%28.5%20.2%18.1%9.3%3.8%4.1%0-100?100-200?200-300?300-500?500-800?800-1200?1200?100?4%?300-800?7%?8%?2?4?4%?2023?2022-2023?Occ?2022-2023?ADR?44.8%55.9%65.1%70.9%71.3%67.9%64.6%26.9%31.4%36.3%41.1%44.0%42.3%38.9%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%?1?2?3?4?5?6?7?2023?2022?580.9?599.6?626.3?630.2?619.6?572.2?496.2?553.3567.0576.0573.3547.4511.4443.10.0100.0200.0300.0400.0500.0600.0700.0?1?2?3?4?5?6?7?2023?2022?Occ?25%?ADR?2023?2022-2023?Occ?2022-2023?ADR?72.3%78.8%76.3%59.7%41.6%50.4%53.9%50.4%43.1%31.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%?1?2?3?4?5?2023?2022?548.2595.5584.4467.6301.3373.4404.3398.2348.8233.50.0100.0200.0300.0400.0500.0600.0700.0?1?2?3?4?5?2023?2022?20%?ADR?150?2023?2022-2023?Occ?2022-2023?ADR?55.9%71.7%77.5%78.0%74.2%64.6%50.5%38.2%44.3%48.8%47.6%44.5%39.3%32.5%26.6%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%?1?2?3?4?5?6?7?8?2023?2022?399.9493.1527.4531.4512.4449.2339.4261.2470.8505.4503.9479.8434.1356.5256.20.0100.0200.0300.0400.0500.0600.0?1?2?3?4?5?6?7?8?2023?2022?23%?告?ADR?430?2023?20.3%25.3%17.2%11.1%13.1%8.3%3.1%1.5%0-50?51-100?101-150?151-200?201-300?301-500?501-800?800?3.5%11.4%12.8%11.6%19.3%19.1%11.9%10.5%0-50?51-100?101-150?151-200?201-300?301-500?501-800?800?50-100?25.3%?201-300?19.3%?301-500?19.1%?8.3%?愿?51-200?500?5?10%?2023?Occ?ADR?186.6?230.2?249.7?273.6?274.9?344.9?431.9?737.4?0.0100.0200.0300.0400.0500.0600.0700.0800.00-50?51-100?101-150?151-200?201-300?301-500?501-800?800?37.2%45.9%53.0%57.8%63.7%64.1%71.0%74.7%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%0-50?51-100?101-150?151-200?201-300?301-500?501-800?800?Occ?15%?告?ADR?Part0320232023住宿业消费者为数据住宿业消费者为数据?2023?26.8%20.2%14.8%12.2%7.6%9.3%9.1%00?95?90?85?80?70?60?16.3%18.2%16.7%16.7%10.7%11.3%10.0%00?95?90?85?80?70?60?00?95?5%?60?5%?00?95?告?00?2023?54.4%45.6%?4.4%4.3%3.9%3.7%3.6%3.6%2.7%2.0%1.8%1.6%0.0%0.5%1.0%1.5%2.0%2.5%3.0%3.5%4.0%4.5%5.0%?务?2023?100.0?97.1?62.9?59.2?56.9?55.1?49.4?44.2?40.5?38.1?0.020.040.060.080.0100.0120.0?100.0?95.6?84.0?72.0?51.2?48.9?36.6?27.3?25.1?16.5?0.020.040.060.080.0100.0120.0?2023?18.2%10.2%9.9%9.7%7.0%6.7%5.3%3.2%3.1%3.0%0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%18.0%20.0%?13.2%12.2%11.1%7.8%7.5%5.8%4.7%4.0%3.8%3.0%0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%?ADR?告?2023?1.3%77.4%13.1%4.3%1.6%2.3%?1?2?3?4?5?4.9%56.8%13.5%8.1%7.0%9.7%?1?23?47?7?86.2%13.8%?1?2?3?10%?7?4%?13.8%?4%?2023?33.7%26.8%21.9%9.1%3.7%2.7%1.1%0.7%0.3%?OTA33.5%30.1%15.7%10.2%5.1%2.2%1.6%1.0%0.6%?OTA?10%?26.8%?ADR?OTA?ADR?2023?96.0%2.4%1.3%0.2%?91.5%4.4%3.5%0.6%?务?务?务?95%?ADR?Part0420242024元旦假期预订趋势预测元旦假期预订趋势预测?2024?2023.12.28?2023.12.29-2024.01.01?务?tips2024?%?2024?TOP 10?TOP?10?66.4%62.7%59.5%56.9%55.8%54.7%52.5%48.3%47.9%45.4%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%?58.6%56.9%55.7%47.9%47.5%45.4%44.8%44.5%43.7%40.3%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%?2024?23?告?2024?2023.12.28?2023.12.29-2024.01.01?务?tips2024?%?2024?TOP?10?TOP?10?85.3%81.7%76.9%70.5%70.0%64.2%63.8%58.4%58.3%52.1%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%?67.3%64.2%58.4%55.9%52.1%47.9%46.7%43.5%40.8%38.6%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%?2024?23?2024?Part05旅智科技服务介绍旅智科技服务介绍?2020?务?务?OTA?5?50000?500?THANK?YOU