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2022年中国移动阅读市场年度综合分析.pdf

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1、Confidential?and?Protected?by?Copyright?Laws?202220222?2022/7/4?l?研?APP?够?APP?研?BAT?l?务?研?l?务?Analysys?宇?导?宇?l?l?务?CONTENTS01020304?05?015?2022/7/4?模?模?p 2021?6?务?映?模?的?p 2022?3?2014?映?p 研?2021?务?110?8.1%?务?务?p 研?2021?务?2021?务?62?2.8%?告?p?研?p 研务?2021?务?5.06?2.43%?11.58?2?57.97%?务?务?务?6?2022/7/4?的?的?

2、p?2021?务?415.7厅?18.2%?2021?2020?2019?2?IP?p?的?告?务?5厅?166.60212.70254.50288.80351.6415.730.0%27.7%19.7%13.5%21.8%18.2%0%5%10%15%20%25%30%35%010020030040050020162017201820192020202120162016-20212021?务?务?%?83.0%85.7%68.0%43.0%58.0%52.7%7.4%7.0%14.1%38.0%23.2%15.8%0.7%1.0%11.6%15.4%17.4%25.7%9.0%5.4%6.2

3、%3.6%1.4%5.8%0%20%40%60%80%100%20162017201820192020202120162016-20212021?务?务?务?务?7?2022/7/4?p?2021?5?务?p?2021?6?2021?11?务?p?2021?9?p 2021?4?App?2001?&?去?p 2022?4?iReader Smart 3?iReader Ocean 2?p 2022?6?务?p?2021?10?务?p?2021?12?够?p?2022?2?2022?p?2022?5?剧?务?剧?p 2021?4?34?试?p 2021?6?360?p 2022?5?IPO?p

4、2022?5?522?社?20212021-20222022?6 6?务?务?029?2022/7/4?p?5?的?2021?1?2022?3?3厅?务?p?2022?3?1.9厅?26.7%?3.1?3.2?3.1?3.0?3.0?3.1?3.2?3.2?3.0?3.0?3.0?3.0?3.0?3.0?2.9?2.6%4.4%-5.2%-2.1%0.3%2.8%2.4%-0.9%-6.5%0.8%0.6%0.2%1.5%-1.3%-2.5%-8%-6%-4%-2%0%2%4%6%012342021.012021.022021.032021.042021.052021.062021.07202

5、1.082021.092021.102021.112021.122022.012022.022022.0320212021-20222022?3 3?务?务?%?1.5?1.4?1.5?1.6?1.6?1.7?1.7?1.7?1.7?1.7?1.7?1.8?1.7?1.8?1.9?-0.6%-7.9%9.1%5.4%-1.5%4.4%0.0%2.8%-0.3%0.5%1.3%2.2%-1.2%0.6%5.7%-10%-8%-6%-4%-2%0%2%4%6%8%10%0.00.51.01.52.02021.012021.022021.032021.042021.052021.062021.072

6、021.082021.092021.102021.112021.122022.012022.022022.0320212021-20222022?3 3?务?务?%?10?2022/7/4?p?务?务?p?务?10.8%?7.1%?6.7%?6.3%?7.0%10.7%21.0%18.0%21.3%17.7%11.3%0%5%10%15%20%25%?6.8%16.8%33.6%31.7%11.1%0%5%10%15%20%25%30%35%?57%?43%20212021?务?务?TOPTOP5 5?11?2022/7/405101520253035400204060801001201401

7、60180200?20222022?3 3?务?务?p?QQ?导?IP?QQQQ?社?社?剧?剧?对?对?APP?12?2022/7/405,00010,00015,00020,00025,0000?1?2?3?4?5?6?7?8?9?10?11?12?13?14?15?16?17?18?19?20?21?22?23?20212021?务?务?p?2021?务?18-22?8?3?9-22?13?2022/7/4177.1?163.6?150.9?144.3?139.5?139.0?138.2?137.4?137.1?136.7?050100150200?ARPG?对?务?20212021?务

8、?务?TOP10TOP10?TGI)TGI)?p?TGI?2021?务?TGI?TOP10?务?7?ARPG?务?5?TG?500?0315?2022/7/4?01,0002,0003,0004,0005,0006,0007,0002021.01 2021.02 2021.03 2021.04 2021.05 2021.06 2021.07 2021.08 2021.09 2021.10 2021.11 2021.12 2022.01 2022.02 2022.0320212021?1 1?-20222022?3 3?务?务?APPAPP?TOP10TOP10QQ?社?p?研?2021?1?2

9、022?3?TOP10APP务?4?6?告?16?2022/7/4?QQQQ?p?2021?1?2022?3?QQ?5,694?芳?2021?1?2022?3?QQ?170?5.4?5.6?5.5?5.6?5.6?5.8?5.9?5.7?5.4?5.7?5.7?6.1?6.3?6.0?5.1?0.2%3.9%-1.1%1.0%-0.1%4.1%1.5%-3.0%-6.6%6.8%0.1%6.9%2.5%-4.2%-15.9%-100%-80%-60%-40%-20%0%20%012345672021.012021.022021.032021.042021.052021.062021.07202

10、1.082021.092021.102021.112021.122022.012022.022022.0320212021-20222022?3 3?QQQQ?%?159.6?175.6?164.2?167.8?168.8?166.6?170.2?173.7?160.2?161.3?160.9?159.9?174.6?182.0?173.8?0501001502002021.012021.022021.032021.042021.052021.062021.072021.082021.092021.102021.112021.122022.012022.022022.0320212021-20

11、222022?3 3?QQQQ?17?2022/7/4?模?模?p?模?模?2021?IP?名?IP?模?务?务?的?IP?IP?务?务?够?IP?IP?IP?20212021?970?1,510?360厅务?2,100?37?870?20?2021?2021?12?2021?WebNovel?务?2021?86.7厅?2.5厅?IP?IP?IP?去?IP?18?2022/7/4?6.4?6.3?6.1?5.7?5.0?5.1?5.2?5.0?4.9?5.0?5.1?5.1?5.0?5.0?5.2?11.9%-0.5%-3.8%-5.4%-13.8%2.5%2.7%-4.7%-1.9%2.5%

12、1.8%-0.2%-1.3%0.0%3.7%-100%-80%-60%-40%-20%0%20%012345672021.012021.022021.032021.042021.052021.062021.072021.082021.092021.102021.112021.122022.012022.022022.0320212021-20222022?3 3?%?135.6?143.9?131.3?137.8?138.6?131.7?123.8?116.7?122.5?139.2?142.7?149.3?155.3?147.5?148.5?040801201602021.012021.02

13、2021.032021.042021.052021.062021.072021.082021.092021.102021.112021.122022.012022.022022.0320212021-20222022?3 3?p?2021?1?2022?3?5,330?芳?2021?1?2022?3?137.6?2022?3?13.1%?0.6%?19?2022/7/4?p?IP?务?千?iReader?IP?2021?12?50?愿?练?愿?2021?12?20212021?模?模?MCNMCN?2021?7?够?2022?3?IP?IPIP?2021?IP?28.1%2021?30%?研?

14、模?AB?BI?研?务?97min150?2021?2021?2021?iReader?20?2022/7/4?社?社?2.0?2.0?1.8?1.9?1.9?1.9?1.9?1.9?1.8?1.8?1.9?1.9?1.9?1.9?1.9?0.3%0.8%-8.7%2.5%1.0%-0.4%0.0%-0.6%-3.3%0.2%2.0%0.2%0.5%0.5%0.3%-100%-80%-60%-40%-20%0%20%0.00.51.01.52.02.52021.012021.022021.032021.042021.052021.062021.072021.082021.092021.1020

15、21.112021.122022.012022.022022.0320212021-20222022?3 3?社?社?%?101.6?111.5?89.8?92.6?91.2?92.4?103.4?107.1?96.8?97.6?93.7?98.1?104.2?99.8?100.7?040801202021.012021.022021.032021.042021.052021.062021.072021.082021.092021.102021.112021.122022.012022.022022.0320212021-20222022?3 3?社?社?p?2021?1?2022?3?社?社

16、?1,896?芳?2021?1?2022?3?社?98.7?2022?3?12.1%?0.9%?2021?社?APP?20?21?2022/7/4?社?社?p?社?20212021?社?社?社?去?去?20?2021?社?务?8?研?去?去?0423?2022/7/4?2016-2021?30%?2021?TOP5?2020?05?01?-2020?12?31?2022?5?务?19,256?40.6%?21,075?42.4%?务?2021?TOP5?TOP10?2021?51.5?5?189%?务?90?70%?22%?2021?Z?去?60%?42%?2021?VIP?务?2021?p?

17、的?务?映?24?2022/7/4?p?研?研?2021?95?研?2021?25?71.9%?2021?APP?务?95?95%?p?去?/?TOP1,000?20212021?9595?30%?50%80%20212021?44.6%27.3%18.5%8.5%1.1%0%5%10%15%20%25%30%35%40%45%19-25?18?26-35?36-60?60?20212021?务?务?36.0%26.4%19.3%8.9%6.8%2.7%0%10%20%30%40%95?90?85?80?75?70?25?2022/7/4?:?p?告?导?告?导?研务?2021?务?62厅?1

18、7.3%?导?2021?务?20212021?务?务?6262?+2.8%+2.8%17.3%17.3%?4,3714,371?14.1%14.1%?96.6%96.6%82.6%82.6%42.7%42.7%25.2%25.2%?务?导?务?导?社?社?App?试93.3%98.3%66.7%75.3%60.0%74.2%?社?2021?6?2022?盟?-?2022?5?522?导?26?2022/7/4?p?剧?愿?的?剧?剧?引入的网文内容举例引入的网文内容来源举例20212021?务?务?27?2022/7/4?务?务?p?务?2016-2021?务?1.7厅?25.6厅?72.0%

19、?务?的?p务?千?务?千?务?宇?千?千?务?千?匹?千?务?20162016-2022E?2022E?务?务?1.74.37.611.617.325.636.7177.7%155.3%79.5%51.3%49.8%48.0%43.4%-20%20%60%100%140%180%010203040502016201720182019202020212022E?%?务?20222022?5 5?务?务?APPAPP?TOP10TOP10?AppMagic?APPAPP?1?Fizzo Novel?千 81%2?NovelToon?千 46%3STARYDreame?千 34%4?去GoodNo

20、vel?30%5?Webnovel?28%6?MoboReader?15%7?Webfic?41%8?Moon+?Reader?22%9STARYAllnovel?千 60%10HiReadHinovel?18%?Google Play?App Store?务?资?APP?务?90%?0529?2022/7/4?p?2021?研?盟?匹?的?务?务?务?务?10,000?覆?确?务?AR/VR?IP?2022?4?务?务?务?尽?AR/VR/MR?尽?IP?尽?确?确?30?2022/7/4?p?务?务?AppMagic?2021?Top10?APP?务?务?宇?4?APP?Wattpad?Amazon Kindle?APP?务?2020?11?2021?10?务?17?研CNNIC?2021?务?5.02厅?48.6%?去?研务?研?2021?务?APP?1厅?APPAPP?1Wattpad2,0002Amazon?Kindle2,0003?1,0004Google?Play?Books1,0005Storytel1,0006NovelToon1,0007FireNovel1,0008剧?1,0009ReadEra50010Dreame500?AppMagic?s?App?务?20212021?务?务?APPAPP?TOP10TOP10务?务?

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