战略性业务增长的12大支柱.doc

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战略性业务增长的12大支柱 1、不断确定和发现你业务中的隐藏资产。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 2、每月从你的业务中挖掘巨额现金利润。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 3、将成功细分到你所采取的每步行动或你所做出的每项决策。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 4、以多个赢利来源、而不是单一收入来源为基础来发展你的业务。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 5、成为客户眼中与众不同、独具特色和有利可图的产品/服务。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 6、为你的客户创造真正的价值，使你的员工保持最大的忠诚度和业绩。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 7、使你在每个行动、投资、时间或能源投入方面达到最大平衡。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 8、与那些与你共享真实生活体验的见解相似、成功驱动的人群联网/策划/集体讨论。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 9、使你自己在你的行业或市场中发展成为一个有见解的、公认的革新者。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 10、“增长思维”成为你日常业务理念的自然组成部分。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 11、低你所做事情给你和你的客户带来的风险（因此业务下滑的趋势接近零，而上涨的潜力趋于无穷）。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 12、用小规模、安全的测试消除不利风险；采用漏斗式思维取代隧道式思维。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 战略与战术战略（规划）与战术（实施）的区别。战略是进行规划、指导大规模运作的科学。战术则与此截然不同，战术涉及到技能方法，和用以获得最终结果的各种力量的配置。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________ 利用您的战术深入思考……发挥你的创造力……适应和采用……你将会发现不同的目标可能会涉及相同的战术。战术部署在行销战术中我可以采用几种不同且免费赠送的方式？选项将在以后几页列出，我们首先来看“七个必须”。这些行销手段中的每项都有几十种不同的用法。我们已经通过视频作了详细讲解。本节内容中，你首先计划你可以做些“什么”。下一部分，你将需要计划你将“如何”去做，然后开始考虑你将在“什么时间”做什么。因此在每一部分，我们首先需要确定这些手段中的哪一种最适合你，以及你将在这一部分采用的哪些观点/目标。记住：目标才能让你集中思考。下面我们来尝试写出几项。战略定义 ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ 我目前的战略是： _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________ _____________________________________________________________________ 行销战略我目前的战略是：（尽最大努力） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________ 行销战略控制你的业务痛点请写出至少五项可以激发你的客户购买更多产品的痛点。（注意是购买更多而不是更快购买） 1． 2． 3 4． 5．

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