中国市场调查研究中心-豆浆机深度分析报告PPT文档.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,*,家用,豆浆机,市场月度研究报告,微观处还原产品走势 细节处洞察企业需求,2011,年,7,月,中国市场调查研究中心,2011,年,7,月豆浆机市场中国深度分析,北京盛华博智信息技术研究院,1,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,市场监测篇,2,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,第一章、市场综述,3,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,1.1、全国市场容量变动趋势,月份,类别,销量,环比,201107,市场总量,1768050,-2.7%,201106,市场总量,1817149,-45.7%,201105,市场总量,3343900,89.8%,201104,市场总量,1762093,-0.5%,201103,市场总量,1771048,25.1%,201102,市场总量,1415565,-17%,201101,市场总量,1704763,4,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,1.2、分省市场容量变动,省份,201106,销量,201107,销量,环比,广东省,289816,289275,-0.19%,江苏省,186127,189302,1.71%,浙江省,146580,142559,-2.74%,山东省,128358,103996,-18.98%,河北省,105655,102939,-2.57%,四川省,96491,96252,-0.25%,河南省,89703,83627,-6.77%,辽宁省,65141,71161,9.24%,福建省,57549,62310,8.27%,陕西省,64304,58701,-8.71%,湖北省,59998,58354,-2.74%,安徽省,55983,56316,0.6%,湖南省,49911,54050,8.29%,云南省,50697,47863,-5.59%,广西省,33689,36148,7.3%,江西省,30454,32731,7.48%,吉林省,36683,32562,-11.23%,贵州省,44635,31662,-29.07%,山西省,31280,29199,-6.65%,北京市,24762,25283,2.11%,上海市,22026,19905,-9.63%,甘肃省,21642,18187,-15.96%,内蒙古,14418,13174,-8.63%,新疆,12267,12444,1.44%,天津市,8667,10019,15.6%,重庆市,9559,10018,4.8%,海南省,7449,8802,18.16%,青海省,4870,5045,3.6%,宁夏,3831,3705,-3.29%,西藏,1257,1678,33.49%,5,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,1.3、重点城市销量,城市,201101,201102,201103,201104,201105,201106,201107,北京,16371,13360,17448,20758,23782,22041,22505,上海,19647,16182,21936,20012,22210,18497,16716,武汉市,18081,10039,13421,14146,17784,16445,15681,西安市,9972,7385,10379,8411,11260,9345,8227,杭州市,6587,5807,7356,8563,10164,9269,9230,南京市,7879,6820,8307,7482,9595,8591,9332,6,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,第二章、市场份额,7,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,2.1、重点品牌市场份额(全国),品牌,月份,销量,销量份额,销量份额变化,销售额,(,万元,),销售额份额,销售额份额变化,九阳,201107,182017,56.94%,-0.64%,8221.8,59.77%,-0.35%,美的,201107,99067,30.99%,-0.22%,4114,29.91%,-0.32%,苏泊尔,201107,16956,5.3%,0.08%,598.6,4.35%,0.15%,步步高,201107,7468,2.34%,-0.08%,337.7,2.45%,-0.08%,九阳,.,欧南多,201107,2721,0.85%,0.17%,101.6,0.74%,0.06%,莱克,201107,2177,0.68%,0.23%,85.4,0.62%,0.18%,欧科,201107,1550,0.48%,-0.01%,56.2,0.41%,-0.01%,东菱,201107,1337,0.42%,0.02%,52.5,0.38%,0.03%,格兰仕,201107,1327,0.42%,0.16%,38.6,0.28%,0.12%,松桥,201107,1179,0.37%,0.19%,31,0.23%,0.12%,8,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,品牌涨跌幅排行,9,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,2.2、重点品牌市场份额变化趋势,10,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,销量变化趋势,品牌,201101,201102,201103,201104,201105,201106,201107,九阳,57.44%,56.72%,56.94%,56.65%,58.16%,57.58%,56.94%,美的,30.76%,30.17%,30.41%,30.55%,30.79%,31.21%,30.99%,苏泊尔,4.86%,5.22%,5.13%,5.22%,4.95%,5.23%,5.3%,步步高,2.71%,2.93%,2.88%,2.96%,2.51%,2.41%,2.34%,九阳,.,欧南多,0.93%,1.08%,0.97%,0.96%,0.56%,0.69%,0.85%,东菱,0.65%,0.64%,0.6%,0.58%,0.47%,0.4%,0.42%,欧科,0.54%,0.69%,0.62%,0.61%,0.44%,0.5%,0.48%,莱克,0.51%,0.59%,0.55%,0.56%,0.41%,0.46%,0.68%,松桥,0.3%,0.24%,0.23%,0.22%,0.21%,0.18%,0.37%,格兰仕,0.28%,0.33%,0.33%,0.33%,0.3%,0.26%,0.42%,11,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,销售额变化趋势,品牌,201101,201102,201103,201104,201105,201106,201107,九阳,59.9%,59.53%,59.71%,59.45%,60.55%,60.12%,59.77%,美的,30.19%,29.1%,29.34%,29.45%,29.92%,30.22%,29.91%,苏泊尔,3.72%,4.04%,3.96%,4.04%,3.96%,4.2%,4.35%,步步高,2.68%,3.15%,3.09%,3.19%,2.63%,2.53%,2.45%,九阳,.,欧南多,0.93%,1.03%,0.95%,0.93%,0.56%,0.67%,0.74%,东菱,0.56%,0.56%,0.53%,0.51%,0.43%,0.36%,0.38%,莱克,0.5%,0.61%,0.57%,0.57%,0.41%,0.44%,0.62%,欧科,0.48%,0.59%,0.54%,0.53%,0.37%,0.42%,0.41%,松桥,0.18%,0.15%,0.14%,0.14%,0.13%,0.11%,0.23%,格兰仕,0.15%,0.18%,0.17%,0.17%,0.18%,0.16%,0.28%,12,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,2.3、前10品牌市场集中度发展趋势,类别,201101,201102,201103,201104,201105,201106,201107,销量,305090,252356,315942,314249,597260,324941,315799,份额,98.99%,98.6%,98.67%,98.64%,98.79%,98.91%,98.79%,13,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,2.4、重点品牌主要省份贡献率,14,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,九阳主要省份贡献率,15,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,美的主要省份贡献率,16,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,苏泊尔主要省份贡献率,17,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,步步高主要省份贡献率,18,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,九阳.欧南多主要省份贡献率,19,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,莱克主要省份贡献率,20,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,欧科主要省份贡献率,21,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,格兰仕主要省份贡献率,22,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,东菱主要省份贡献率,23,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,松桥主要省份贡献率,24,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,第三章、厂商分析,25,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,3.1、九阳,26,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,九阳市场份额趋势、各价格段热销型号分析,价格段,型号数,销量第一型号,型号占比,-250,7,JYDZ 56W,2.2%,250-350,31,DJ 12B-A10,4.99%,350-450,45,DJ 12B-A11D,7.3%,450-600,35,DJ 13B-D08,10.6%,600+,14,DJ 13B-D18D,3.31%,27,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,九阳热销型号份额趋势,型号,201101,201102,201103,201104,201105,201106,201107,DJ 13B-D08,14.7%,13.02%,13.16%,13.16%,11.37%,11.6%,10.6%,DJ 12B-A11,9.74%,6.9%,7.21%,6.89%,5.62%,5.44%,4.71%,JYDZ 510W,6.72%,5.37%,5.59%,5.32%,4.38%,4.36%,4.18%,JYD P11S81,7.02%,5.08%,4.9%,4.77%,3.91%,3.66%,3.11%,JYD C13S610,5.78%,6.72%,6.97%,6.87%,5.69%,5.09%,4.26%,28,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,九阳热销型号价格趋势,型号,201101,201102,201103,201104,201105,201106,201107,JYD P11S81,475,485,485,484,486,490,493,DJ 13B-D08,618,607,607,606,595,596,597,JYD C13S610,392,387,387,386,385,380,382,DJ 12B-A11,387,385,384,385,380,381,385,JYDZ 510W,291,287,287,287,290,289,291,29,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,3.2、美的,30,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,美的市场份额趋势、各价格段热销型号分析,价格段,型号数,销量第一型号,型号占比,-250,10,PP 13A41,3.14%,250-350,15,DS 10A11,7.76%,350-450,13,DS 12J11,7.71%,450-600,16,DS 12G11,6.92%,600+,6,DE 10Q11,4.7%,31,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,美的热销型号份额趋势,型号,201101,201102,201103,201104,201105,201106,201107,DS 12G11,7.27%,5.62%,5.76%,5.89%,5.76%,6.14%,6.92%,DS 10A21,9.58%,8.49%,8.61%,7.93%,5.79%,5.36%,4.47%,DS 10A11,10.03%,9.38%,9.9%,9.73%,7.53%,8%,7.76%,DS 13A11,7.29%,8.89%,8.92%,8.52%,6.37%,5.81%,5.16%,DE 12G11,6.5%,5.37%,5.51%,5.9%,6.17%,5.82%,5.24%,32,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,美的热销型号价格趋势,型号,201101,201102,201103,201104,201105,201106,201107,DS 10A21,304,302,302,301,303,301,291,DS 13A11,458,458,457,450,443,440,434,DE 12G11,601,589,589,582,568,569,566,DS 10A11,392,398,394,375,362,356,338,DS 12G11,495,491,491,487,474,476,470,33,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,3.3、苏泊尔,34,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,苏泊尔市场份额趋势、各价格段热销型号分析,价格段,型号数,销量第一型号,型号占比,-250,2,DJ 14B-10S,17.1%,250-350,7,DJ 16B-12G,15.26%,350-450,8,DJ 16B-13G,6.86%,450-600,5,DJ 16B-11G,6.66%,600+,1,DJ 13B-21G,2.81%,35,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,苏泊尔热销型号份额趋势,型号,201101,201102,201103,201104,201105,201106,201107,DJ 16B-13G,7.83%,9.07%,8.92%,8.47%,8.05%,8.09%,6.86%,JN 104,8.25%,7.47%,7.67%,7.13%,6.49%,5.54%,4.51%,DJ 16B-11G,6.33%,6.98%,6.9%,6.81%,6.89%,7.57%,6.66%,DJ 16B-12G,18.76%,19.25%,20.1%,20.79%,21.81%,19.63%,15.26%,DJ 14B-10S,26.25%,21.51%,22.01%,21.69%,19.11%,18.96%,17.1%,36,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,苏泊尔热销型号价格趋势,型号,201101,201102,201103,201104,201105,201106,201107,DJ 14B-10S,213,206,206,205,206,203,203,DJ 16B-11G,548,525,527,525,517,501,489,DJ 16B-12G,343,326,325,325,326,324,325,DJ 16B-13G,419,421,422,423,425,414,407,JN 104,327,322,322,321,314,313,312,37,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,3.4、步步高,38,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,步步高市场份额趋势、各价格段热销型号分析,价格段,型号数,销量第一型号,型号占比,250-350,3,A 001,9.32%,350-450,5,A 505,13.73%,450-600,9,A 501,18.8%,39,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,步步高热销型号份额趋势,型号,201101,201102,201103,201104,201105,201106,201107,A 201,14.53%,9.87%,10.56%,10.08%,9.69%,10.15%,10.48%,A 505,28.04%,20.57%,20.69%,21.44%,24.19%,21.08%,13.73%,A 001,16.42%,11.69%,11.69%,10.88%,14.59%,11.22%,9.32%,A 501,11.8%,20.85%,21.27%,21.42%,20.73%,20.45%,18.8%,A 003,12.72%,9.12%,9.18%,8.11%,7.52%,7.7%,6%,40,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,步步高热销型号价格趋势,型号,201101,201102,201103,201104,201105,201106,201107,A 001,292,304,304,304,304,303,306,A 003,434,471,469,470,465,463,465,A 201,298,333,333,335,343,342,359,A 501,583,573,574,575,574,572,574,A 505,415,414,414,414,408,411,413,41,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,3.5、九阳.欧南多,42,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,九阳.欧南多市场份额趋势、各价格段热销型号分析,价格段,型号数,销量第一型号,型号占比,-250,2,NDD 09P02,11.28%,250-350,9,NDD 12P02,9.89%,350-450,8,NDD 10P03,13.01%,450-600,5,NDD 12S04,6.8%,600+,1,NDD 15S02,1.14%,43,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,九阳.欧南多热销型号份额趋势,型号,201101,201102,201103,201104,201105,201106,201107,NDD 12S04,8.47%,7.12%,7.32%,7.53%,8.18%,7.05%,6.8%,NDD 10P03,7.05%,10.89%,10.5%,10.7%,10.64%,12.87%,13.01%,NDD 12P03,6.28%,9.59%,8.92%,8.74%,5.57%,6.21%,5.37%,NDD 10P07,8.3%,8.32%,7.99%,8.35%,11.3%,8.83%,6.14%,NDD 12P02,9.16%,7.23%,7.54%,7.11%,9.55%,8.56%,9.89%,44,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,九阳.欧南多热销型号价格趋势,型号,201101,201102,201103,201104,201105,201106,201107,NDD 10P03,387,378,383,382,411,408,357,NDD 10P07,366,401,406,398,401,397,383,NDD 12P02,418,423,424,420,407,410,345,NDD 12P03,397,350,352,352,388,385,395,NDD 12S04,445,453,453,452,452,459,477,45,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,3.6、莱克,46,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,莱克市场份额趋势、各价格段热销型号分析,价格段,型号数,销量第一型号,型号占比,250-350,5,KA SM1205,17.18%,350-450,6,KA SM1206A,13.41%,450-600,1,KA SM1203,13.92%,600+,1,KA SM1208,9.46%,47,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,莱克热销型号份额趋势,型号,201101,201102,201103,201104,201105,201106,201107,KA SM1203,8.63%,9.28%,9.01%,8.57%,7.89%,9.1%,13.92%,KA SM1205,25.44%,19.68%,21.68%,22.23%,22.24%,20.67%,17.18%,KA SM1208,6.15%,9.55%,9.4%,9.69%,11.58%,10.57%,9.46%,KA SM1003,14.85%,10.07%,10.14%,9.52%,8.85%,8.56%,4.41%,KA SM1206A,6.66%,9.28%,9.52%,9.41%,12.58%,11.84%,13.41%,48,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,莱克热销型号价格趋势,型号,201101,201102,201103,201104,201105,201106,201107,KA SM1003,316,302,302,298,300,300,294,KA SM1203,474,467,466,461,452,454,460,KA SM1205,365,370,372,369,367,363,326,KA SM1206A,413,411,412,410,406,393,366,KA SM1208,761,761,762,757,742,730,688,49,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,3.7、欧科,50,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,欧科市场份额趋势、各价格段热销型号分析,价格段,型号数,销量第一型号,型号占比,-250,7,OKW 750K7,0.77%,-250,7,OKW 750K1,0.77%,250-350,10,OKW 750K8,18.39%,350-450,4,OKWD 122B,17.42%,450-600,6,OKWD 122B1,14.13%,51,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,欧科热销型号份额趋势,型号,201101,201102,201103,201104,201105,201106,201107,OKW 151C,17.15%,17.86%,17.19%,17.35%,16.98%,16.29%,16.52%,OKW 750K8,16.18%,16.5%,17.39%,17.96%,20.02%,18.49%,18.39%,OKWD 122B1,14.73%,14.85%,14.44%,15.1%,14.48%,14.28%,14.13%,OKWD 122B,17.33%,17.8%,18.35%,17.09%,17.71%,17.08%,17.42%,OKW 750Q1,15.52%,13.65%,13.43%,13.72%,13.41%,13.06%,13.35%,52,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,欧科热销型号价格趋势,型号,201101,201102,201103,201104,201105,201106,201107,OKW 151C,362,334,336,338,335,341,342,OKW 750K8,343,343,343,342,340,338,339,OKW 750Q1,291,287,287,286,285,284,283,OKWD 122B,368,353,353,353,350,350,351,OKWD 122B1,452,452,452,453,443,450,453,53,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,3.8、格兰仕,54,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,格兰仕市场份额趋势、各价格段热销型号分析,价格段,型号数,销量第一型号,型号占比,-250,2,DP 13001,11.23%,-250,2,DP 13001C,11.23%,250-350,5,DP 15002,34.89%,350-450,3,DS 15011,8.36%,450-600,1,DS 15009,0.15%,55,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,格兰仕热销型号份额趋势,型号,201101,201102,201103,201104,201105,201106,201107,DP 15002,18.53%,21.42%,21.03%,19.21%,31.47%,26.35%,34.89%,DP 13001C,27.16%,26.63%,24.74%,22.41%,17.93%,21.9%,11.23%,DP 15002C,13.12%,14.44%,13.99%,12.15%,13.1%,12.18%,6.25%,DP 13001,41.2%,37.51%,40.25%,46.05%,33.94%,26.93%,11.23%,DS 12005,0.77%,4.68%,9.8%,56,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,格兰仕热销型号价格趋势,型号,201101,201102,201103,201104,201105,201106,201107,DP 13001,159,159,159,160,161,162,172,DP 13001C,150,150,150,149,143,144,144,DP 15002,356,348,346,346,355,350,336,DP 15002C,383,349,352,354,343,350,343,DS 12005,402,379,299,57,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,3.9、东菱,58,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,东菱市场份额趋势、各价格段热销型号分析,价格段,型号数,销量第一型号,型号占比,-250,1,XB 9206A,6.21%,250-350,5,BL 9240,26.1%,350-450,1,XB 9186,18.4%,450-600,7,BL 9233,11.44%,59,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,东菱热销型号份额趋势,型号,201101,201102,201103,201104,201105,201106,201107,XB 9206A,10.96%,7.78%,7.72%,6.92%,8.58%,7.05%,6.21%,BL 9233,11.11%,12.75%,14.09%,13.74%,21.6%,13.72%,11.44%,XB 9186,6.92%,10.23%,9.69%,9.71%,11.78%,10.27%,18.4%,BL 9240,39.09%,35.72%,35.39%,36.64%,27.17%,28.74%,26.1%,XB 9186A,3.88%,6.62%,7.05%,6.32%,9.76%,8.28%,7.48%,60,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,东菱热销型号价格趋势,型号,201101,201102,201103,201104,201105,201106,201107,BL 9233,534,528,524,515,486,514,512,BL 9240,307,317,318,320,308,316,319,XB 9186,367,354,353,360,356,353,373,XB 9186A,518,514,514,515,508,510,509,XB 9206A,228,230,230,229,227,227,228,61,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,3.10、松桥,62,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,松桥市场份额趋势、各价格段热销型号分析,价格段,型号数,销量第一型号,型号占比,-250,2,MS KP0703,40.03%,250-350,3,MS KP8501R,11.03%,350-450,1,MS KS0701,16.62%,63,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,松桥热销型号份额趋势,型号,201101,201102,201103,201104,201105,201106,201107,MS KP0702,1.63%,0.98%,0.96%,2.3%,2.57%,4.48%,20.02%,MS KP8501R,0.76%,0.49%,0.41%,0.57%,0.64%,2.93%,11.03%,MS KP0701G,30.48%,14.47%,13.62%,14.06%,13.09%,9.47%,9.75%,MS KS0701,1.74%,6.02%,5.5%,5.88%,3.45%,5.16%,16.62%,MS KP0703,65.4%,77.72%,79.23%,75.18%,79.52%,76.25%,40.03%,64,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,松桥热销型号价格趋势,型号,201101,201102,201103,201104,201105,201106,201107,MS KP0701G,259,309,308,308,307,304,278,MS KP0702,302,293,298,260,274,240,223,MS KP0703,244,243,243,242,242,238,218,MS KP8501R,405,395,395,396,396,281,326,MS KS0701,372,360,361,365,382,357,371,65,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,第四章、价格分析,66,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,4.1、平均价格发展趋势,类别,201101,201102,201103,201104,201105,201106,201107,均价,422,424,423,423,424,428,430,环比,0,0.47%,-0.24%,0,0.24%,0.94%,0.47%,67,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,4.2、重点品牌平均价格趋势,品牌,201101,201102,201103,201104,201105,201106,201107,九阳,441,445,444,444,441,447,452,美的,415,409,408,408,412,415,415,苏泊尔,324,328,327,327,339,344,353,步步高,418,456,454,456,443,449,452,九阳,.,欧南多,421,406,412,408,427,421,373,莱克,413,433,431,428,426,412,392,欧科,375,366,367,366,360,362,363,东菱,364,373,374,375,387,384,393,格兰仕,223,225,223,217,251,261,291,松桥,253,261,259,265,259,257,263,68,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,重点品牌平均价格环比,品牌,201101,201102,201103,201104,201105,201106,201107,九阳,0,0.91%,-0.22%,0,-0.68%,1.36%,1.12%,美的,0,-1.45%,-0.24%,0,0.98%,0.73%,0,苏泊尔,0,1.23%,-0.3%,0,3.67%,1.47%,2.62%,步步高,0,9.09%,-0.44%,0.44%,-2.85%,1.35%,0.67%,九阳,.,欧南多,0,-3.56%,1.48%,-0.97%,4.66%,-1.41%,-11.4%,莱克,0,4.84%,-0.46%,-0.7%,-0.47%,-3.29%,-4.85%,欧科,0,-2.4%,0.27%,-0.27%,-1.64%,0.56%,0.28%,格兰仕,0,0.9%,-0.89%,-2.69%,15.67%,3.98%,11.49%,东菱,0,2.47%,0.27%,0.27%,3.2%,-0.78%,2.34%,松桥,0,3.16%,-0.77%,2.32%,-2.26%,-0.77%,2.33%,69,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,4.3、价格段比重变动趋势,70,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,4.4、各价格段型号数分布,类别,-250,250-350,350-450,450-600,600+,销量份额,5.83%,24.07%,30.65%,30.28%,9.17%,销售额份额,2.77%,17.51%,28.5%,36.83%,14.39%,型号数,64,120,109,92,26,71,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,第五章、产品分析,72,版权所有 北京盛华博智信息技术研究院 数据来源：,CMRC,零售监测数据库,各价格段畅销型号（-250）,型号,201106,销量,201107,销量,201107,涨幅,201107,均价,九阳,JYDZ 56W,4593,4012,-12.65%,203,美的,PP 13A41,3858,3114,-19.