品牌形象策划合同范本.docx

品牌形象策划合同范本
**品牌形象策划合同范本**
合同编号：XXXXX
甲方（委托方）：__________ 公司
乙方（承办方）：__________ 公司
鉴于乙方具有成功开展品牌形象策划的经验和能力，甲方拟委托乙方就甲方品牌形象进行策划并实施，双方本着平等、自愿的原则，经友好协商，达成如下合同：
第一条 服务内容
1.1 乙方接受甲方的委托，负责甲方品牌形象策划工作，具体包括但不限于品牌调研、定位分析、视觉设计、VI设计、品牌传播方案等相关工作。
1.2 乙方在策划过程中应当充分考虑甲方的品牌定位要求，并根据市场最新趋势和消费者需求为甲方提供专业的建议。
第二条 服务费用及支付方式
2.1 甲方应向乙方支付的服务费用为__________（大写）。
2.2 服务费用支付方式：甲方应在合同签订后的XX个工作日内支付服务费用的XX%作为预付款；项目完成后，甲方应支付剩余款项。
第三条 服务期限
3.1 乙方应按照双方商定的时间表履行相关服务，并在XX天内完成品牌形象策划工作。
3.2 服务期限自本合同签订之日起生效，至甲方确认接受乙方提交的最终品牌形象策划方案之日止。
第四条 服务成果交付
4.1 乙方应按照合同约定的时间节点提交品牌形象策划方案，包括但不限于策划报告、设计稿件、执行方案等相关资料。
4.2 甲方有权审查、评估乙方提交的各项成果，如果甲方认为不符合要求，有权要求乙方进行修改，乙方应在XX天内完成修改。
第五条 保密条款
5.1 双方同意就本合同涉及的商业秘密及知识产权信息保密，未经对方同意，任何一方不得向第三方披露，亦不得将其用于其他非本合同目的。
第六条 违约责任
6.1 如因非可抗力因素致使任何一方未能履行本合同的全部或部分义务，不视为违约。
6.2 若一方未履行合同义务，应向对方支付违约金，违约金金额为_____________________。
第七条 合同解除
7.1 在合同履行过程中，若一方无法继续履行合同义务，应提前XX天以书面形式通知对方，经协商一致可解除合同。
7.2 除购买材料或支付对应费用外，合同解除后，双方应立即停止未完成的工作，并保护双方的商业机密。
第八条 争议解决
8.1 若双方对合同内容、履行产生争议，应通过友好协商解决；如协商不成，应提交有关部门仲裁解决。
第九条 其他
9.1 本合同未尽事宜，按照双方友好协商确定。
第十条 合同生效及变更
10.1 本合同自双方签字盖章之日起生效，至服务期限届满止。合同变更应经双方书面协商一致，并签署书面变更合同。
甲方（委托方）：______________（盖章）
签字：______________ 日期：______________
乙方（承办方）：______________（盖章）
签字：______________ 日期：______________
以上为双方一致订立的品牌形象策划合同，自双方签字盖章之日起生效。
**Brand Image Planning Contract Template**
Contract Number: XXXXX
Party A (Client): [Company Name]
Party B (Contractor): [Company Name]
Whereas Party B has the experience and capability to successfully conduct brand image planning, Party A intends to commission Party B to plan and implement the brand image for Party A. Both parties, based on the principles of equality and voluntariness, have reached the following contract through friendly negotiations:
Article 1 Service Content
1.1 Party B accepts the commission of Party A and is responsible for brand image planning work for Party A, including but not limited to brand research, positioning analysis, visual design, VI design, brand communication plans, etc.
1.2 Party B shall fully consider the brand positioning requirements of Party A in the planning process and provide professional advice to Party A based on the latest market trends and consumer demands.
Article 2 Service Fees and Payment Method
2.1 The service fee that Party A should pay to Party B is [amount in words].
2.2 Payment method of service fee: Party A shall pay XX% of the service fee as a down payment within XX working days after the contract is signed; after the project is completed, Party A shall pay the remaining amount.
Article 3 Service Period
3.1 Party B shall perform related services according to the agreed timetable and complete the brand image planning work for Party A within XX days.
3.2 The service period shall be effective from the date of signing this contract until the date when Party A confirms acceptance of the final brand image planning proposal submitted by Party B.
Article 4 Delivery of Service Results
4.1 Party B shall submit brand image planning proposals, including but not limited to planning reports, design drafts, execution plans, and other related materials according to the agreed time points in the contract.
4.2 Party A has the right to review and evaluate the results submitted by Party B. If Party A deems it does not meet the requirements, Party A has the right to request modifications, and Party B shall complete the modifications within XX days.
Article 5 Confidentiality Clause
5.1 Both parties agree to keep confidential any commercial secrets and intellectual property information related to this contract and shall not disclose them to third parties without the consent of the other party, nor use them for purposes other than this contract.
Article 6 Breach of Contract Liability
6.1 If one party fails to perform all or part of the obligations under this contract due to force majeure factors, it shall not be considered as a breach of contract.
6.2 If one party fails to fulfill the contract obligations, it shall pay the other party a penalty, the amount of which shall be _____________________.
Article 7 Contract Termination
7.1 During the performance of the contract, if one party is unable to continue to fulfill the contract obligations, it shall notify the other party in writing XX days in advance and the contract may be terminated by mutual agreement.
7.2 After the contract is terminated, except for purchasing materials or paying corresponding fees, both parties shall immediately cease unfinished work and protect the commercial secrets of both parties.
Article 8 Dispute Resolution
8.1 If disputes arise between the parties regarding the contract content and performance, they shall be resolved through friendly negotiation; if negotiation fails, the dispute shall be submitted to the relevant department for arbitration.
Article 9 Other
9.1 Matters not covered by this contract shall be determined through friendly negotiation between the parties.
Article 10 Contract Effectiveness and Amendments
10.1 This contract shall take effect from the date of signature and seal by both parties and until the end of the service period. Contract amendments shall be made through written agreement by both parties and signed in writing.
Party A (Client): [Company Name] (Seal)
Signature: __________ Date: __________
Party B (Contractor): [Company Name] (Seal)
Signature: __________ Date: __________
The above is the brand image planning contract mutually concluded by both parties, effective from the date of signature and seal by both parties.