商务英语综合教程第四册全套电子整本书电子教案教学教程整套课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,商务英语综合教程第四册,Unit 1,Managment Skills,Learning objectives,By the end of the unit,you are supposed to:,know the definition of management and the importance of managerial effectiveness;,promote the awareness of risk management;,know the importance of management skills to retain staff.,Text 1.Boards Must Take On Risk Management,Pre-reading questions:,What is risk management?Is it important for every company?,Do you think inadequate risk management would be accountable for financial crisis?And why?,Background Information,Risk management,Risk management is the identification,assessment,and prioritization of risks followed by coordinated and economical application of resources to minimize,monitor,and control the probability and/or impact of unfortunate events or to maximize the realization of opportunities.,Background Information,Subprime crisis background information:Subprime lending,a large influx of money to U.S.banks and financial institutions+low interest rates,it easier for Americans to get credit,home values declined+adjustable rate mortgage payment amounts increased,borrowers defaulted on their mortgages,Investors serious losses,Investment banks severe financial trouble,the gears of the American financial system a halt,Detailed Study of Text,The passage can be divided into three parts.,Part One,(para 1-Para 4),Part Two,(para 5-Para 9),Part Three,(para 10-Para 16),Part One,(para 1-para 4),The first part is an introduction.In this part,the writer introduced the reasons for the financial crisis facing American today.,Q1:What is the main reason for the downward spiraling economy?,Q2:What are the solutions to the problems of failed risk management?,Suggested answer to Q1,Failed risk management is the main reason for the downward spiraling economy.,Suggested answer to Q2,The Fed has already suggested stricter regulatory oversight.And the corporate leadership also need to consider a disciplined approach to risk management at the highest level:the Board.,Part 2(para.5-para.9),In this part,the writer explains the role directors played in risk management.,Q1:What role should directors play in managing risk?,Suggested answer to Q1,It is important that now the boards need to take a more aggressive stance as they face the yet undefined challenges of today.,Part 3(para.10-para.16),In this part,the writer explains the importance to have risk management leaders.,Q1:Who will be the ideal,“,Qualified Risk Expert,”,?,Q2:What are the consequences if there is no QRE directors in the firm?,Suggested answer to Q1,The ideal QRE should be a former senior executive in a sophisticated financial organization such as an investment bank,commercial bank,or insurance company.He or she should have a deep understanding not only of the entire spectrum of financial instruments and trading strategies but also of the asset-liability management process.And they had better have already run a large-scale risk management operation or served as a chief financial officer.,Suggested answer to Q2,If there is no QRE directors in the firm,there will be no one to question and stop the practice of the firm which will result in their financial crisis and affect the firm,s reputation.And there will be no one in the firm can understand or be held accountable for the toxic combination of balance-sheet concentrations,plummeting asset valuations,and vanishing trading liquidity that has created an ocean of red ink.,Language points,bailout n.financial help given to a person or a company that is in difficulty,紧急救助,e.g.The director were hoping for a government bailout to save the company.,e.g.Obama and McCain also want to prevent Wall Street executives responsible for the financial crisis from benefiting from the bailout plan.,fallout,n.the results or effects of a particular event,especially when they are unexpected.,负面影响，负面作用,e.g.The political fallout of the Iran-contra affair cost him his job.,e.g.The crisis in Europe,“,may cause the Chinese policymakers to wait a bit and watch for clearer signs of fallout on the global economy.,Language points,Language points,writedown,n the reduction of values in financial statement,减记,e.g.Since the onset of the crisis,the writedown of assets in the US has exceeded the provision of new capital,e.g.It is not just a$1 trillion writedown;the whole economy has suffered because of that.,Language points,overleverage n incurring a huge debt by borrowing funds at a lower rate of interest and utilizing the excess funds in high risk investments in order to maximize returns.,过度举债，过高财务杠杆作用,e.g.The company was severely overleveraged.,Language points,outrage n.a feeling of great anger and shock,骇人听闻的事件,e.g.The injustice of the situation filled him with a sense of outrage.,e.g.In response to widespread outrage from customers,it reverted to the original formulation within three months.,Language points,oversight n.management by overseeing the performance or operation of a person or group,负责，照管,e.g.The works manager will have general oversight of the project.,e.g.But in practice,SEC officials know they will need to share some oversight functions with the CFTC.,Language points,industry-specific adj.pertaining or relating to a specific industry,行业相关的，特定行业的,e.g.Vocational courses that develop industry-specific skills will also see a surge in applications.,e.g.Nuclear energy sector for example needs industry-specific regulatory protocols.,Summary,The definition of management,Boards,role in risk management,Qualified Risk Expert,Listening exercises,Listen to the following passage twice and fill in the blanks with what you hear.,1.afloat 2.healthy,3.leadership 4.delegation,5.vision 6.chief,7.initial 8.organizing,9.Supervision 10.experiences,Listening exercises,Listen to the following passage twice and choose the best answer to each question.,1.A 2.C 3.D 4.A 5.B,Assignments,Complete the exercises after the main text.,Preview the supplementary reading text.,Text B,Keeping Employees Happy in a Post-Recession World,Read the passage and tell the main idea of it.,The article introduces the ways to keep employees happy in a post-recession world.,Discussion:What do you think will make employees happy?,Translate the following sentences,1.As layoffs increased throughout the workforce,employees became more engaged.,随着职员中失业人数的增加，员工们变得更敬业了。,Translate the following sentences,2.Like so many organizations,we asked our men and women to make financial sacrifices and take on extra work that helped us weather the worst of the downturn.,很多机构一样，我们要求我们的员工在经济上做出牺牲并承担额外的工作，以协助我们渡过最困难的时期。,Translate the following sentences,3.,That striking disparity reminds us how crucial it is to develop effective leaders at every level of our organizations.,这一巨大反差提醒我们在各级组织中培养高效的领导是多么的重要。,Translate the following sentences,4.Beyond giving specific,timely,on-target feedback,we should also be coaching the people we are privileged to lead.,除了要提供详细的、即时的和目的明确的反馈信息，我们还应该培训那些我们有幸可以领导的人。,Translate the following sentences,5.As leaders,we can get so busy dispensing advice and providing feedback that we forget to look at our own behavior and the impact it has on colleagues.,作为领导，我们可能忙于给予建议并提供反馈意见而忽略自己的行为以及这些行为带给同事的影响。,Unit 2,Business Environment,Learning objectives,By the end of the unit,you are supposed to:,know the definition of business environment;,know the importance of a business to adapt to the changing environment;,know how the Internet influences the business environment.,Text 1.How Has the Internet Affected the Business Environment?,Pre-reading questions:,How has the Internet affected your life?,What do you think is the impact of Internet on business world?,Background Information,Business environment,In simple terms,the state in which a person remains busy is known as Business.The word Business in its economic sense means human activities like production,extraction or purchase or sales of goods that are performed for earning profits.,On the other hand,the word,Environment,refers to the aspects of surroundings.Therefore,Business Environment may be defined as a set of conditions,Social,Legal,Economical,Political or Institutional that are uncontrollable in nature and affects the functioning of organization.Business Environment has two components:Internal Environment and External Environment.,Background Information,Dot Coms,A dot-com company,or simply a dot-com(alternatively rendered or dot com),is a company that does most of its business on the Internet,usually through a website that uses the popular top-level domain,“,.com,”,(in turn derived from the word,“,commercial,”,).,Detailed Study of Text,The passage can be divided into three parts.,Part One,(para 1),Part Two,(para 2-Para 19),Part Three,(para 20-Para 21),Part One,(para 1-para 4),The first part is an introduction.In this part,the writer introduced that the internet has had a great effect on the business environment.,Q1:How can the Internet affect business environment?,Suggested answer to Q1,The Internet has had a big effect on the business environment.Especially the use of Internet sites has changed business and life immeasurably.,Part 2(para.5-para.8),This is the main body.The writer explains how the internet affected the business environment in various ways.,Q1:What business environment has the Internet changed?,Q2:Why did the Dot coms in business rise steadily?,Suggested answer to Q1,The Internet has changed:,The way people communicate with each other and where and how they work.,The way businesses sell their products.,The availability of data and information about business.,How business do everything from order goods and materials to file taxes or hire employees.,Suggested answer to Q2,The development of internet helped the steady rise of the Dot coms in business.For example,at the very beginning,the internet was used mostly as a means of communicating tool.But then e-commerce-selling goods and services online began to attract people,s attention.And later take credit card payments online really boosted the rise of the dot coms.,Part 3(para.9-para.15),This is the last part of the article.It summarizes that the rise of the Internet has a huge impact on the business environment.,Language points,immeasurably,adv.Too large,great etc,.to be measured,不能测量地,无限制地,e.g.Housing standards improved immeasurably after the war.,e.g.Stress has an immeasurably more serious effect on our lives than we realize.,Language points,manifestation,n.an event,action or thing that is a sign that sth exists or is happening,表现；显示；示威运动,e.g.Some manifestation of your concern would have been appreciated.,e.g.These were manifestations of the darker side of his character.,Language points,outpace,v.to go,rise,improve,etc.faster than sb/sth,赶过；超过,速度,e.g.He easily outpaced the other runners.,e.g.Demand is outpacing production.,Language points,inexorably,adv.(of a process)that cannot be stopped or changed,无情地；冷酷地，不可阻挡的,e.g.Everyone knows that the weight of global power is moving inexorably towards the Asia-Pacific region.,e.g.Monetary inflation spirals inexorably on.,Language points,overcapitalized,adj.to provide an excess amount of capital for(a business enterprise);to estimate the value of(property)too highly;to place an unlawfully or unreasonably high value on the nominal capital of(a corporation).,对,之资本估价过高；过分投资于,e.g.But I believe that more needs to be done in Europe as it is better to be overcapitalized at this stage than to run with only a slim capital layer.,e.g.Many market sectors such as online retail,stock trading and advertising were significantly overcapitalized relative to near-term market demand.,Summary,business environment,the development of the internet,the influence of the Internet on the business environment,Listening exercises,Listen to the following passage twice and fill in the blanks with what you hear.,1.possibilities 2.expand,3.Constraints 4.assessing,5.Strengths 6.resources,7.structure 8.threats,9.external 10.legal,Listening exercises,Listen to the following passage twice and choose the best answer to each question.,1.D 2.B 3.D 4.B 5.D,Assignments,Complete the exercises after the main text.,Preview the supplementary reading text.,Text B Enterprises and Environment,Read the passage and tell the main idea of it.,The article tells the startups and small businesses how to market themselves in the notion of environmentally-friendly.,Discussion:Do you think all businesses can do something for the environment?And how can a company become more green and sustainable?,Translate the following sentences,1.,Green consciousness has finally arrived and your customers could be cussing out whether you are doing your,“,bit for the environment,”,.,人们终于开始有环保意识了，你的顾客会对你是否在,“,环保方面有所作为,”,进行评判。,Translate the following sentences,2.What is critical is to not be exposed for being a green cheat.,最重要的是不在环保方面欺骗消费者。,Translate the following sentences,3.How you treat your environment when going about running your business says a lot about you as a business.,在经营公司的时候如何处理与环境之间的关系可以反映你公司的很多内容。,Translate the following sentences,4.Employees can be a goldmine of environmental common sense,and more often than not they already have an opinion on what you should be doing.,雇员可以为你提供珍贵的环保常识，通常他们对你应该做些什么已经有了自己的认识。,Translate the following sentences,5.Helping your customer to use your products/services in greener ways will give you opportunities to talk to them in a different way than you might normally.,帮助你的顾客用更环保的方式来使用你的产品或服务将为你提供一个机会来和他们进行与以往不同的对话。,Unit 3,Finance,Learning objectives,By the end of the unit,you are supposed to:,know the definition of financial management and be aware of the importance of debt management;,learn some business terms related to finance;,know the trends of green investing.,Text 1.,Are Investors Still Lining Up for Bonds?,Pre-reading questions:,What do you think will happen if a country can not pay off its debt?,Will you invest your money in bonds?And why?,Background Information,Finance,It is the study of funds management.Finance includes saving money and often includes lending money.The field of finance deals with the concepts of time,money,risk and how they are interrelated.It also deals with how money is spent and budgeted.,Corporate(business)finance,Personal finance,Public finance,Background Information,Bond,In finance,a,bond,is a debt security,in which the authorized issuer owes the holders a debt and,depending on the terms of the bond,is obliged to pay interest(the coupon)to use and/or to repay the principal at a later date,termed maturity.A bond is a formal contract to repay borrowed money with interest at fixed intervals.,Detailed Study of Text,The passage can be divided into three parts.,Part One,(para 1-Para 2),Part Two,(para 3-Para 13),Part Three,(para 14-Para 21),Part One,(para 1-para 2),The first part is an introduction.In this part,the writer introduced the power of the bond market.,Q1:What is James Carvilles attitude towards the bond market?,Suggested answer to Q1,James Carv