1、BusinessProposition,AutelsProductLineDistributioninBrazil,AboutBrazil,Population:Approximately200million9thGDPintheWorld2007GDPGrowthRate:5.4%2008GDPGrowthRateProjection:5.2%CarSalesRecordin2007:29.7%growth2008CarSalesGrowthProjection:20%9thCountryontheRankofCarSales7thontheRankofMotorVehicleProduci
2、ngCountries143,000AutomotiveRepairShops,AboutBrazil,Whilemostoftheimportantcountriesarefacingarecession,Brazilkeepsgrowthabove5%andcarsalescontinueimpressive.TheautomotivemarketsinNorthAmericaandJapanarestagnant,whilethoseinSouthAmericaandAsiagrowsstrongly.Ofthemajormarkets,Russia,Brazil,IndiaandChi
3、naseesthemostrapidgrowth.,AboutMe,MynameisRomeroDubeuxdeAndrade,IamGarysfirstemployee.Iworkwithhimforover4yearsnow,startingsincethebeginning,whenwedevelopedthebusinessplantotakeoverLaunchsX431productlineexclusivelyintheUSmarket.Asyouknow,wesoldLaunchsproductsintheUnitedStates,buildingagoodmarketanda
4、strongnameforthem.,RomeroDubeuxdeAndrade,IwasbornandraisedinBrazil.MyfatherisanAmericancitizen,whichmakesmeadualcitizenbybirthofbothBrazilandtheUnitedStates.IamfluentinPortuguese,SpanishandEnglish.GraduatedinInternationalBusinessIntegratedUniversityofRecife,PE,Brazil,DubeuxCom.&Rep.,DubeuxCommerce&R
5、epresentationsisafamilyownedcompanywhichIhaveworkedforasaSalesManagerwhenweweretheBrazilianDistributorforDaewoo,themachineryandequipmentKoreancompany.Thecompanyhasbeeninbusinessfor14yearswithanimpeccablereputation.Ihaveinheritedthecorporation,myprojectistore-structureitwithmyownstandardstointroduceA
6、utelsProductLinetotheBrazilianMarketthe,DubeuxCom.&Rep.Portfolio,TrevoIndustrySofimaIndusaFielIndustrialEquipmentDaewooHidromineralAlegriaExttraMineral,CompanyResources,MainOfficelocatedinSoPauloNortheastOfficelocatedinRecifetofacilitatelogisticsoperation.VPNIntegrationAsteriskCallCenterSystemToll-f
7、reenumberandlocalareacodeVoipnumbersforthe7largestStates.Website(PortugueseandSpanish)SamedayproductdeliveryforordersinSoPaulo,RiodeJaneiroandRecife.Operatedbyathirdpartymotorcyclecouriercompany.,Team,SalesManagerOperationalManagerSecretaryTelemarketingSalesTeamIn-houseITdepartmentIn-houseMarketingd
8、epartmentMultilingualTechnicalWriter/TranslatorIndependentSalesReps.(minimumof1foreachofthe26states),Competition,Amarketresearchwasdone,wefoundthatonlyafewofourcompetitorsintheUSareoperatinginBrazil.ThepricesarealsohigherthanthesameproductssoldintheUnitedStates.TheonlyBraziliancompaniesthatmakesauto
9、motivediagnosticequipmentisAlfatestandTecnomotor.TheirproductlinethatwillcompetewithAutelistheKaptorandtheRasther,whichhasaninferiorcapacitythantheMaxiDASDS708,thepriceisequivalent.Withlackofcompetitionanditslowerpricingstructure,Autelsproductspotentialsalesperspectivesareprojectedtobeverysuccessful
10、fortheBrazilianmarket.,CompetitionforOBDIICodeReaders,PriceRange:$100.00$450.00USCurrency(R$220,00R$1000,00)BrazilianCurrency,CompetitionforDS708,PriceRange:$2900.00$7000.00USCurrency(R$6.200,00R$16.000,00)BrazilianCurrency,Competitionnotfoundforallotherproducts,MaxiDiagJP701,EU702,US703,FR704Vehicl
11、eMonitoringEPBServiceToolsTPMSDiagnostic&ServiceToolsOilResetToolsNoequivalentproductswherefoundintheBrazilianmarkettocompetewiththeabovelistedAutelproducts.Someexpensivescanners,similartoDS708,offersspecificpackageslikeAsian,EuropeanorAmericansoftware.ThiscouldcompetewithJP701,EU702,US703,FR704.But
12、thepricesareveryhigher.,PriceStrategy,DismemberingHardwareandSoftwarePricesDifferentlythantheUnitedStates,Brazilhasveryhighimporttaxes.OurstrategyistobebilledbyAutelontwodifferentinvoices,onebillofsaleforthehardwareandanotherbillofsaleforthesoftware.Thiswaywecanapplyalowerimportingtariffforthesoftwa
13、re,translatingthesavingstotheendusers,beenabletoofferanevenmorecompetitivepricingstructure.,Marketing,TradeShowsAutomecisthemostimportanttradeshowinBrazil,ittakesplaceeverytwoyearsinSoPaulo.TheupcomingshowwilbeinApril2009.WewillintroduceAuteltoBrazilatAutomecShow.InadditionaltoAutomec,thereare8other
14、importanttradeshowsinBrazilthatwewillbeattending.Theseshowsare:Autopar,Tecnoshow,ReparaNordeste,SemanadoMecanico,Autonor,FEISA,AutopartsandAutop.,Marketing,MagazineAdsFullpageandhalfpageadswillbepublishedonthehighestcirculationautomotivemagazinesandjournalsinthecountry.Someofthemare:OMecanico,Sincop
15、eas,PontoAPontoandBalcoAutomotivo.,Marketing,StateAssociationsforMechanicsThereareapproximately143,000automotiverepairshopsinBrazil.Mostofthemareaffiliatedtoitsstateassociation.Wewillbecomeamemberonall27statesassociations,sowecanadvertiseontheirinformativejournalsandparticipateonmosteventsandmeeting
16、stopromoteAutel.,Marketing,SchoolProgramSpecialpricing(aslowasourcost)willbeofferedforschoolsandteacherssotheycanuseourproductsattheirclasses.Thiswillbeavaluableadvertisementforalltechniciansattendingclasses.SpecialStudentPricingDiscountcouponswillbeofferedtothestudentsfromtheschoolsandteachersthata
17、reparticipatingonourschoolprogram,asanincentiveforthemtochoseAutelfortheirdiagnosticneeds.,Marketing,AutoPartsStoresIntroductionofAutelsproductlinewillbesetupbyarrangingmeetingswithallautopartsstoreschainsforacatalogpresentationtoofferdistributorshipofourproducts.Thegoalistohavethemajorautopartsstor
18、esasourvendors,includingRedeAncora-thelargestchaininBrazil.,Marketing,PrintAdvertisementCatalogs,brochuresandflyerswillbedesignedfordistributiontoalloursalesforceandfordirectmailing.WewillbeusingGPSsoftwaretoretrievecontactinformationfordirectmailingandtelemarketing.,WebMarketing,GoogleCampaignApayp
19、erclickcampaignwithunlimitedfundswillbesetuptoshowourwebsiteasthe1stresultwhenanusersearchesforanymainkeywordssuchasOBD,OBDII,codereader,automotivescanner,autodiagnostic,etc.BannerAdsThemostimportantautomotiveforumsandnewswebsiteswillhaveourbanners.AutomotiveForumParticipationActiveparticipationonwe
20、bmessageboardsrelatedwithautomotivediagnosticsandscantools.,MissionStatement,Autelsproductlineisverydiversified,ithastoolsavailabletofulfillthediagnosticneedsforanykindofrepairshop.OurgoalistobuildastrongnameforAutelinBrazil,makingallthecodereadersandDIYersproductlineavailableforsaleonallautoparts/a
21、ftermarketstores.Asforthespecializeddiagnosticscannerslinewewanttosetupthelargestindependentsalesnetworkofdiagnosticequipmentsinthecountry.Benefitingfromanoutstandingsalesnetworkandanaggressivemarketingplan,resultedfromapartnershipthatwillbenefitbothofus,everyshopinBrazilwillknowAutel.AsforhavingthebestOBDCodeReadersandforhavingacompleteandmostaffordablespecializedcomprehensivediagnosticequipmentline.,
浙ICP备2021020529号-1 | 浙B2-20240490 
